USSA Superyacht Summit Preview: Social Media Strategies

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• published: 19 Feb 2015
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Aligning Your Social Media Strategies with Your Other Marketing Channels with Julie Perry. Brought to you by the U.S. Superyacht Association. Webinar recorded on February 10, 2015. This is part of an educational preview series leading up to the US Superyacht Association’s 2nd Annual Superyacht Summit, coming up in West Palm Beach March 24 and 25, 2015 -- just prior to the Palm Beach International Boat Show. For more information, visit http://www.ussuperyacht.com/the-summit View the slides here: http://www.ussuperyacht.com/wp-content/uploads/2015/02/Aligning-Your-Social-Media-Strategies-with-Your-Other-Marketing-Channels-US-Supeyacht-Association-Webinar-Julie-Perry.pdf About the Presentation As of January 2014, 74 percent of Internet users are active on social networks, according to Pew Research. That percentage, which has surely grown over the past 12 months, proves that social media is a channel marketers can no longer ignore. Furthermore, 54 percent of B2B buyers begin their buying process with informal research about business problems, with nearly 80 percent of that time spent researching online. Businesses now realize that if they wish to reach their prospects and customers, their online presence in social media is a foundation for their overall marketing strategy. But how do you coordinate social media strategies with your existing marketing channels? Julie Perry, will answer this question and more in this webinar. During this 1-hour USSA Superyacht Summit preview webinar, you'll learn how to blend inbound, social media marketing strategies with your other marketing channels in order to: * Maximize your next tradeshow or networking event by harnessing the power of Twitter and Twitter Lists (and this is perfect timing for both the Miami AND Palm Beach Boat Shows, not to mention the Superyacht Summit!) 12:00 - 25:14 * Amp up your direct mail campaigns by bringing prospects online and engaging them with sharable content 25:15 - 34:41 * Give your content marketing efforts a boost by amplifying them to your ideal target audience on LinkedIn 42:42 - 44:20 * Grow your email list and increase brand engagement with social media contests on Facebook and Twitter 44:21 - 57:41 Julie will also review the difference between inbound marketing and outbound marketing (1:51 - 10:33), while discussing how the most effective marketing strategies today are ones that integrate the two. This presentation offers ways to use not just one channel or one mode of marketing, but rather, it recommends ways to integrate both push and pull marketing tactics and use them in tandem so they play off one another. You will walk away with a ton of social media tactics that you can put to use right away! For more information about The Superyacht Summit 2015, visit http://www.ussuperyacht.com/the-summit Julie Perry's Bio: With 14 years of Internet marketing experience under her belt, Julie Perry has expert-level knowledge in the social media space as it relates to traffic & lead generation, social advertising, SEO/SEM, and video marketing. Most in the yachting world know her as the former host of TheBoaters TV video blog and as the author of the book, "The Insiders’ Guide to Becoming a Yacht Stewardess." Julie has also served as the Vice President of Social Media at digital-marketing agency BLASTmedia for nearly four years. She is now an independent digital marketing strategist who offers consulting and services in the realm of digital-media marketing and converged media (owned, earned, and paid). This includes all aspects of social & new media, PR, paid online advertising, email, SEM, and video marketing. You can find Julie on LinkedIn at http://www.linkedin.com/in/julieperry ABOUT THE SUPERYACHT SUMMIT Join us March 24–25, 2015 for the USSA's 2nd Annual Superyacht Summit -- a gathering of regional, national and international partners that includes nearly two full days of professional and personal development programming, networking and action steps for the superyacht industry worldwide. For more information on attending or sponsoring the USSA's 2nd Superyacht Summit, visit http://www.ussuperyacht.com/the-summit