Meet the people who’ll love your business

Marketers today are grappling with all kinds of advertising challenges: coming up with original content, preventing ad fatigue from running multiple campaigns and the prospect of low ad relevancy scores. And the proliferation of social channels and media fragmentation has made it more difficult for marketers to keep things consistent and on brand. All of this while budgets and resources are being constrained.

The 2016 Facebook Innovation Spotlight is just one of the ways we recognize and encourage our industry partners who create the technology and services that make it easier, more efficient and more effective for businesses to advertise on Facebook. This year we’ve expanded the competition into three different categories.

Today we’re announcing the three winners for our first category, Creativity. Each of them are companies who use technology and services that help source and deliver quality content and ad creative at scale. Here are the winners:

Businesses of all kinds are generating high-quality leads by running lead ad campaigns on Facebook. Since lead ad forms are pre-populated with contact information—like email addresses and phone numbers—they make it really easy for people to sign up for information from businesses, even on mobile where forms have historically offered a tedious experience.

Any business with a lead generation program can benefit from using lead ads, but we’ve seen particular interest in the ad format from a few industries. Using lead ads is a great way for educational institutions to get information from potential students who are interested in different courses, both online and in the classroom. Automotive companies are using lead ads to find people who want to test drive their cars, and financial institutions have used lead ads to get information from people who are interested in new credit cards or other financial products.

No matter what industry you’re in, lead ads can help you connect with the people interested in hearing from your business. To start a lead ad campaign or improve your current one, read our tips on how to succeed with lead ads.

You may also be interested in joining our webinar on April 28th, where our product team will share tips on getting the most out of lead ads.

Each day on average 100 million hours of video are watched on Facebook.¹ And it’s estimated that mobile video will account for 75% of total mobile data traffic by 2020.² As people watch more video on mobile devices, advertisers have a huge opportunity to use video to connect with their audience where they are spending their time: on mobile and in feed. But while advertisers consider investing more of their video advertising dollars into mobile, many are curious about the right way to build video creative for the small screen.

Earlier this year we shared some tips for video creative based on tests we ran. We’ve continued testing and learning since then, and today we’re sharing new insights and examples that add to our library of learnings about how advertisers can succeed with video in the mobile-feed environment. We are also introducing new features to make it easy for advertisers to plan and purchase ads on Facebook in ways that align to how they have traditionally bought television ads.