Mara

Mara may refer to:

People

Places

Country of origin

Country of origin (COO), is the country of manufacture, production, or growth where an article or product comes from. There are differing rules of origin under various national laws and international treaties.

Effects on consumers

The effects of country of origin labeling on consumer purchasing have been extensively studied The country of origin effect is also known as the "made-in image" and the "nationality bias."

Research shows that consumers' broad general perceptions of a country, including of its national characteristics, economic and political background, history, traditions, and representative products, combine to create an overall image or stereotype that is then attached to the products of that country. This image has a significant influence on consumer perceptions and behaviours, and in situations in which additional information is unavailable or difficult to get can be the sole determinant of whether or not someone buys a product. Its effect is strongest on consumers who don't know much about the product or product type, and weakest on consumers who are well-informed. Sensitivity to country of origin varies by product category. It is strongest for durable goods and luxury goods and weakest for "low involvement" product categories such as shampoo and candy. In various studies it has also been proven that the Country-of-Origin Effect also applies to services.

Toni Servillo

Toni Servillo (born 25 January 1959 in Afragola, Province of Naples) is an Italian television and film actor and director of theater and opera.

Biography

Personal life

Servillo was born 25 January 1959 in Afragola, Campania, the brother of musician Peppe Servillo. Since the 1960s he has lived in Caserta, also in Campania, with his wife.

Career

His international breakthrough roles came in 2008 as Giulio Andreotti in Il Divo and Roberto's boss, Franco in Gomorrah. Both films were nominated in the Golden Palm awards.

He also directed famous theatrical opera like Il marito disperato by Cimarosa and Fidelio by Beethoven for the San Carlo Opera House in Naples and Boris Godunov by Modest Mussorgsky at the Teatro São Carlos in Lisbon, where in 2003 he also staged Ariadne auf Naxos by Richard Strauss.

In 2013, Servillo was selected as best actor at the 26th European Film Awards for his appearance in Paolo Sorrentino's film The Great Beauty.

Filmography

References