- published: 07 Oct 2014
- views: 757
"Buy one, get one free", or "Buy one, get one" is a common form of sales promotion. While rarely presented to customers in acronym form, this marketing technique is universally known in the marketing industry by the acronym BOGOF, and it is regarded as one of the most effective forms of special offers for goods[citation needed].
It is a special case of "buy one, get one (with a discount)", also known as BOGO. It is common to see offers such as "buy one, get a second one for 50% off". These offers are usually marked as "BOGO 75% off", "BOGO half off", etc. The effective price per unit is a discount of half the discount on the second item. The ability to display a larger discount number on an item, e.g. 50% on a second item versus 25% on a single item, may be beneficial for the promotion.
Originally, "buy one get one free" was a sudden end-of-season or stock clearance method used by shops who were left with a large quantity of stock that they were looking to sell quickly. More recently it has become a popular, planned and considered marketing method.