A look at European city bicycle hire schemes London launches own version

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• published: 28 Jul 2015
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SHOTLIST London, UK - 30 July 2010 1. Mid of new cycle hire scheme pay point 2. Various of new bicycles in docking station 3. Wide of man looking at pay point instructions 4. Close up of hire information and payment screen 5. Tilt down of bicycles in docking station 6. Wide of Mayor of London Boris Johnson arriving on one of the new bicycles 7. SOUNDBITE: (English) Boris Johnson, Mayor of London: "I believe that this cycling revolution will help to tackle all sorts of problems of society: pollution; it will help to get us fitter; it will help to tackle the scourge of obesity, or 'big society' as it's sometimes confusingly known, and I think it will be a wonderful way of getting people out of their cars and enjoying the fresh air in the way that they deserve to." 8. Johnson and Chairman of Barclays, Marcus Agius with bicycles 9. SOUNDBITE: (English) Boris Johnson, Mayor of London: "This compares to other schemes in Europe as a Rolls Royce does to a Citreon deux chevaux (2CV)." 10. Johnson talking to journalists 11. SOUNDBITE: (English) Boris Johnson, Mayor of London: "The first half hour is free. We think it's extremely good value, and we've priced it in that way the pricing structure. We'll review it, we'll see what happens, but the pricing structure operates in that way to encourage people to use it to make relatively short journeys and then take out another one." 12. Man arriving on hire bicycle and putting it into docking station 13. SOUNDBITE: (English) Vox Pop, Peter Cole, 38, computer software company director: "Being able to come to London and borrow a bike for the day for 12 pence, if you buy the annual membership, it's excellent value for money." 14. Tilt up from key unlocking bicycle 15. SOUNDBITE: (English) Vox Pop, Hugo Sole, 23, IT consultant: "I think it's going to be the start, hopefully, of people using bikes a lot more as a kind of easy way of getting from A to B without having to worry about locking it up or security, 'cause you just take it to your nearest docking station." 16. Close up of key releasing bicycle from station 17. Man riding away on bicycle Paris, France - 28 July 2010 18. Man unlocking hire bicycle 19. Close up of bicycle wheel 20. Various of people riding hire bicycles on Paris streets Brussels, Belgium - 29 July 2010 21. Bicycles parked at hire station 22. Student scanning card to remove bicycle from docking station 23. SOUNDBITE: (French) Vox Pop, Ma�t� Werotte, student: "The bicycle renting system in Brussels is really practical; it permits us to go long distances in the city without having to worry about finding a parking place. It's really cheap, only 30 euros per year, cheaper than to buy a bicycle." 24. Student Ma�t� Werotte riding away Barcelona, Spain - 28 July 2010 25. Wide of Arc de Triomf monument 26. Various of girl at cycle station 27. Girl cycling away on hire bicycle 28. SOUNDBITE: (Spanish) Vox Pop, Claudia Duran, hire bicycle user: "I think that when it comes to pricing the system is fine. It started at six euros per year and it went up to 24. Very good value. I think it's a good idea to avoid congestion in the city and also it reduces smog." 29. Cyclist returning bicycle to docking station 30. Pan from man on hire bicycle to bicycles at docking station STORYLINE London became the latest major European city on Friday to introduce a cycle-hire scheme, amid accusations that the British version is considerably more expensive than its continental counterparts. Mayor of London Boris Johnson launched the scheme, which provides five thousand bicycles at 315 docking stations around the British capital. The new bicycles were, on the whole, well received by Londoners. Residents say the scheme is practical and good value for money. You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/d060ba152635506aa3a2d90d0fbc2cb6 Find out more about AP Archive: http://www.aparchive.com/HowWeWork