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Umair Jaswal

Umair Jaswal (born 20 December 1986) is a Pakistani film and television actor, singer-songwriter and music producer from Islamabad. He is also lead vocalist of the rock band Qayaas. Umair is the brother of singers Yasir Jaswal and Uzair Jaswal.

Life and career

Umair was born on December 20, 1986 in Islamabad, Pakistan. He started his career in 2008 by joining the rock band Qayas. Umair gained popularity in 2009 with the song ‘Tanha’. He joined Coke Studio season 5 with his band in 2012 and performed the song Charkha Nolakha with Atif Aslam. Qayaas released their debut album Uss Paar in 2011 with Umair as a lead vocalist. the songs ‘Halaak’ and ‘Inquilaab’ from the album were featured in the film Waar. In Coke Studio season 6, Umair decided to go solo. He performed the song ‘Khayal’ on the first episode of Coke Studio season 6 which was also featured in film Waar. In 2013 Umair was nominated as Pakistan’s Youth Ambassador by the International Human Rights Commission. In Coke Studio season 8 Umair performed the song "Sammi Meri Waar" with QB which received more than two million views in two weeks. In an interview to The Express Tribune he told that he also received hate mails after release of the song. Umair said: “Man! I’ve received audio messages from places like Iraq,” exclaimed Jaswal. “The main idea behind doing this song was to penetrate a bigger market and fortunately that is exactly what happened”. Umair will make his Lollywood debut in upcoming war epic film Yalghaar as Capt. Umair. He will also make his television debut by appearing in the serial Mor Mahal (2016), playing the lead role of a nawab alongside Meesha Shafi. In an interview Jaswal said, “I'm honored to be a part of the biggest Pakistani television production to date. I’m sharing the screen with some of the best actors in the industry. Sarmad is a phenomenal storyteller and Sarmad Sehbai a wordsmith second to none. I can’t wait to share the project with the viewers.”

Subscription business model

The subscription business model is a business model where a customer must pay a subscription price to have access to the product/service. The model was pioneered by magazines and newspapers, but is now used by many businesses and websites.

Rather than selling products individually, a subscription sells periodic (monthly or yearly or seasonal) use or access to a product or service, or, in the case of such non-profit organizations as opera companies or symphony orchestras, it sells tickets to the entire run of five to fifteen scheduled performances for an entire season. Thus, a one-time sale of a product can become a recurring sale and can build brand loyalty. It is used for anything where a user is tracked in both a subscribed and unsubscribed status.

Membership fees to some types of organizations, such as trade unions, are also known as subscriptions.

Industries that use this model include mail order book sales clubs and music sales clubs, cable television, satellite television providers with pay-TV channels, satellite radio, telephone companies, cell phone companies, internet providers, software providers, websites (e.g., blogging websites), business solutions providers, financial services firms, fitness clubs, lawn mowing and snowplowing services and pharmaceuticals, as well as the traditional newspapers, magazines and academic journals.