![Activism or “Slacktivism”? Are we a nation of online slackers? Clicktivism or Slacktivism? Stop Coal Mining](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/08/clicktivism-700x700.jpg)
Archive | Campaigning
RSS feed for this sectionCommentary and advice on all types of campaigns, whether digital or traditional.
![Activism or “Slacktivism”? Are we a nation of online slackers? Clicktivism or Slacktivism? Stop Coal Mining](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/08/clicktivism-700x700.jpg)
![Does your union leadership “get” digital? Digital leadership for unions](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/08/digital-700x700.jpg)
Does your union leadership “get” digital?
![What is best practice online campaigning (and why is it so difficult)? Best practice digital campaigning](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/07/a-b-test-700x450.jpg)
What is best practice online campaigning (and why is it so difficult)?
![Using evidence-based science for effective communications Cognitive biases and effective communications](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/07/brain-bias2-700x450.jpg)
Using evidence-based science for effective communications
![Myths and misperceptions about marketing for unions](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/06/myths-marketing-unions1-700x600.jpg)
Myths and misperceptions about marketing for unions
![Science alone won’t change climate opinions, but it matters](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/06/climate-wind-turbines1-700x625.jpg)
Science alone won’t change climate opinions, but it matters
![Why unions should understand member lifetime-value](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/05/ripple1-700x600.jpg)
Why unions should understand member lifetime-value
![Defining your union’s promise and standing for something](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/05/Bold1-700x540.jpg)
Defining your union’s promise and standing for something
![How to get members to talk about your union on social media](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/05/social-activist1-700x662.jpg)
How to get members to talk about your union on social media
Ten “prank-vertisements” for your campaign stunt inspiration
![New e-book: Mastering the Basics of Social Campaigning](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/04/mastering_interior_blog-1024x6151-700x615.jpg)
New e-book: Mastering the Basics of Social Campaigning
![Five reasons your union should use Facebook Ads Power Editor](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/04/facebook-power-tool-1024x6141-700x614.jpg)
Five reasons your union should use Facebook Ads Power Editor
![You can now advertise on Facebook only to your members](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/04/targeting-facebook-1024x6171-700x617.jpg)
You can now advertise on Facebook only to your members
![Should your union measure a Net Promoter Score?](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/04/loyalty-feature-1024x6961-700x696.jpg)
Should your union measure a Net Promoter Score?
![What makes something go “viral”?](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/03/pandemic1-700x700.jpg)
What makes something go “viral”?
![Is this the future of unions?](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/03/march-in-march-fraser-quote1-700x683.jpg)
Is this the future of unions?
![“If a tweet worked once, send it again” — and other social media lessons from The New York Times](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/03/New-York-Times-building-1024x6141-700x614.jpg)
“If a tweet worked once, send it again” — and other social media lessons from The New York Times
![Should Australian progressives pay attention to George Lakoff?](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/02/post-fact-world1-700x700.jpg)
Should Australian progressives pay attention to George Lakoff?
![Turn your union members into advocates](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/02/Illawarra-Beyond-Coal-Protest-20131-700x682.jpg)
Turn your union members into advocates
![Facebook for Unions – My new book is coming soon](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/01/facebook-for-unions-blog1-700x500.jpg)
Facebook for Unions – My new book is coming soon
![No more stock images, please!](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/01/concentration-bend-backwards-stock.jpg)
No more stock images, please!
![Wear your politics on your shirt](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/01/driving-forward1-700x679.jpg)
Wear your politics on your shirt
![Facebook’s new changes will mean you need to pay to reach your fans](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2014/01/facebook-organic-reach1.jpg)
Facebook’s new changes will mean you need to pay to reach your fans
![Best practice digital optimisation from Greenpeace and Optimizely](http://web.archive.org./web/20160510122446im_/http://alexwhite.org/wp-content/uploads/2013/12/optimization1.jpg)