Archive | Campaigning
RSS feed for this sectionCommentary and advice on all types of campaigns, whether digital or traditional.
Does your union leadership “get” digital?
What is best practice online campaigning (and why is it so difficult)?
Using evidence-based science for effective communications
Myths and misperceptions about marketing for unions
Science alone won’t change climate opinions, but it matters
Why unions should understand member lifetime-value
Defining your union’s promise and standing for something
How to get members to talk about your union on social media
Ten “prank-vertisements” for your campaign stunt inspiration
New e-book: Mastering the Basics of Social Campaigning
Five reasons your union should use Facebook Ads Power Editor
You can now advertise on Facebook only to your members
Should your union measure a Net Promoter Score?
What makes something go “viral”?
Is this the future of unions?
“If a tweet worked once, send it again” — and other social media lessons from The New York Times
Should Australian progressives pay attention to George Lakoff?
Turn your union members into advocates
Facebook for Unions – My new book is coming soon
No more stock images, please!
Wear your politics on your shirt
Facebook’s new changes will mean you need to pay to reach your fans
