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Activism or “Slacktivism”? Are we a nation of online slackers?
Does your union leadership “get” digital?
What is best practice online campaigning (and why is it so difficult)?
Using evidence-based science for effective communications
Myths and misperceptions about marketing for unions
Science alone won’t change climate opinions, but it matters
Why unions should understand member lifetime-value
Defining your union’s promise and standing for something
How to get members to talk about your union on social media
Ten “prank-vertisements” for your campaign stunt inspiration
New e-book: Mastering the Basics of Social Campaigning
Five reasons your union should use Facebook Ads Power Editor
You can now advertise on Facebook only to your members
Should your union measure a Net Promoter Score?
What makes something go “viral”?
Is this the future of unions?
“If a tweet worked once, send it again” — and other social media lessons from The New York Times
Abbott’s corporate-change plans for Australia
Should Australian progressives pay attention to George Lakoff?
Turn your union members into advocates
Facebook for Unions – My new book is coming soon
No more stock images, please!
