Hanging Out with Mad Mimi: OptIn Ninja and Gordan Orlic from Web Factory, Ltd

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• published: 24 Sep 2014
• views: 445

Join us every Wednesday at 4p ET! This week we have guest Gordan Orlic from Web Factory Ltd: http://www.webfactoryltd.com/ Webfactory Ltd created the great Mad Mimi subscriber plugin, OptIn Ninja: https://madmimi.com/optin-ninja Webfactory Ltd specializes in all things WordPress, but if it ain't WordPress, "we don't touch it." You can find their plugins and work on lots of WordPress marketplaces, like: Mojo Marketplace: http://www.mojomarketplace.com/ Envato Markets, Code Canyon: http://codecanyon.net/ and ThemeForest: http://themeforest.net/ The OptIn Ninja plugin is a good example of the kind of work that they do. It's a simple plugin for capturing signups on your site -- but it's elegantly connectable to any other service that you want to use, to manage and communicate with those signups. Like Mad Mimi :) Gordan and his team also work on a lot of whitelabel projects for clients, and personal services for supporting everything WordPress. The WordPress platform gives him so much freedom to work "from the top down", and serve all his clients, so much better. The user base, and the flexibility of the WordPress tool, allows an almost free marketplace with a large support knowledge base in simple web searches. As Gordan points out, "20% of the web is powered by WordPress -- 1 in 5 sites, that's huge". And it's such an accessible, low cost option, for building your site. You have so many free options for products, tools, AND support! It's so easy for the majority of web uses; a few hours involved if you know what you're doing. And if you don't know what you're doing... "it'll take you two or three days, that's it." Webfactory Ltd began with custom coding builds for private clients. But once they saw their sales jump on the Envato Market, they realized there was a big opportunity here, in WordPress products and support. Gordan tells us about the economic analysis of selling and supporting a plugin, as compared to custom and personal client work. The transition from custom to WordPress involved a lot of physical Hangouts :) and some surprises. When you start to specialize in the already established framework, you can provide much better design and even customer support. Wear your "Powered by WordPress" badge proudly, Gordan is an evangelical supporter! Gordan gives a great demo of OptIn Ninja, complete with a description of the built-in detailed analytics -- who opened, clicked through, submitted. You can also do A/B testing with different squeezepage styles or designs. We get a good look at some A/B testing graphs, too. OptIn Ninja pages are mobile friendly, and support all types of media -- including video! You can also publish the capture form as a pop-up on your page, instead of a completely separate page. It's all set and ready to go for any WordPress site, and Gordan and his team are there to support you. Gordan shows how to set up your OptIn Ninja plugin from your WordPress admin panel. Enter your Mad Mimi API key, and user name. Then just create your form, setting up all the custom tracking or Google Analytics that you want to use. You can get very detailed analytics, such as 'who clicked from Florida, on Monday' -- just connect OptIn Ninja to your GA account, and let Google "do its thing." More about your Mad Mimi API key here: http://help.madmimi.com/where-can-i-find-my-api-key/ You can customize the look of your page with a video, image or even a slider. You can edit your page in a standard WordPress visual editor. All the formatting is customizable, but the pre-set defaults are all very lovely. Choose your capture fields, to collect the right information from your subscribers. You can select which Mad Mimi list to put your signups into, and customize the redirect or 'thank you' notification. Gordan and Joe talk about how people can get started with using this kind of tool, and how to do it. Free plugins are always the best place to start -- "nothing's going to happen, just try it out... see what you can do". However, if the free plugins are lacking in any functionality that you want, there's always the premium plugin route, like with OptIn Ninja and Webfactory Ltd. Don't miss any Hanging Out with Mad Mimi updates: http://mad.ly/signups/112223/join See you next Wednesday, at 4p ET!

Hanging Out with Mad Mimi: OptIn Ninja and Gordan Orlic from Web Factory, Ltd

• Report rights infringement
• published: 24 Sep 2014
• views: 445

Join us every Wednesday at 4p ET! This week we have guest Gordan Orlic from Web Factory Ltd: http://www.webfactoryltd.com/ Webfactory Ltd created the great Mad Mimi subscriber plugin, OptIn Ninja: https://madmimi.com/optin-ninja Webfactory Ltd specializes in all things WordPress, but if it ain't WordPress, "we don't touch it." You can find their plugins and work on lots of WordPress marketplaces, like: Mojo Marketplace: http://www.mojomarketplace.com/ Envato Markets, Code Canyon: http://codecanyon.net/ and ThemeForest: http://themeforest.net/ The OptIn Ninja plugin is a good example of the kind of work that they do. It's a simple plugin for capturing signups on your site -- but it's elegantly connectable to any other service that you want to use, to manage and communicate with those signups. Like Mad Mimi :) Gordan and his team also work on a lot of whitelabel projects for clients, and personal services for supporting everything WordPress. The WordPress platform gives him so much freedom to work "from the top down", and serve all his clients, so much better. The user base, and the flexibility of the WordPress tool, allows an almost free marketplace with a large support knowledge base in simple web searches. As Gordan points out, "20% of the web is powered by WordPress -- 1 in 5 sites, that's huge". And it's such an accessible, low cost option, for building your site. You have so many free options for products, tools, AND support! It's so easy for the majority of web uses; a few hours involved if you know what you're doing. And if you don't know what you're doing... "it'll take you two or three days, that's it." Webfactory Ltd began with custom coding builds for private clients. But once they saw their sales jump on the Envato Market, they realized there was a big opportunity here, in WordPress products and support. Gordan tells us about the economic analysis of selling and supporting a plugin, as compared to custom and personal client work. The transition from custom to WordPress involved a lot of physical Hangouts :) and some surprises. When you start to specialize in the already established framework, you can provide much better design and even customer support. Wear your "Powered by WordPress" badge proudly, Gordan is an evangelical supporter! Gordan gives a great demo of OptIn Ninja, complete with a description of the built-in detailed analytics -- who opened, clicked through, submitted. You can also do A/B testing with different squeezepage styles or designs. We get a good look at some A/B testing graphs, too. OptIn Ninja pages are mobile friendly, and support all types of media -- including video! You can also publish the capture form as a pop-up on your page, instead of a completely separate page. It's all set and ready to go for any WordPress site, and Gordan and his team are there to support you. Gordan shows how to set up your OptIn Ninja plugin from your WordPress admin panel. Enter your Mad Mimi API key, and user name. Then just create your form, setting up all the custom tracking or Google Analytics that you want to use. You can get very detailed analytics, such as 'who clicked from Florida, on Monday' -- just connect OptIn Ninja to your GA account, and let Google "do its thing." More about your Mad Mimi API key here: http://help.madmimi.com/where-can-i-find-my-api-key/ You can customize the look of your page with a video, image or even a slider. You can edit your page in a standard WordPress visual editor. All the formatting is customizable, but the pre-set defaults are all very lovely. Choose your capture fields, to collect the right information from your subscribers. You can select which Mad Mimi list to put your signups into, and customize the redirect or 'thank you' notification. Gordan and Joe talk about how people can get started with using this kind of tool, and how to do it. Free plugins are always the best place to start -- "nothing's going to happen, just try it out... see what you can do". However, if the free plugins are lacking in any functionality that you want, there's always the premium plugin route, like with OptIn Ninja and Webfactory Ltd. Don't miss any Hanging Out with Mad Mimi updates: http://mad.ly/signups/112223/join See you next Wednesday, at 4p ET!