- published: 05 Oct 2008
- views: 47756
Edutainment (also infotainment or entertainment-education) is a form of entertainment designed to educate as well as to amuse.
It can be argued that edutainment has existed for millennia in the form of parables and fables that promoted social change.
Modern forms include television productions, film, museum exhibits, and computer software which use entertainment to attract and maintain an audience, while incorporating deliberate educational content or messages.
Since the 1970s, various groups in the United States, the United Kingdom, and Latin America have used edutainment to address such health and social issues as substance abuse, immunization, teenage pregnancy, HIV/AIDS, and cancer. Initiatives in major universities, such as Johns Hopkins University and the University of Wisconsin-Madison, NGOs such as PCI-Media Impact, and government agencies such as the Centers for Disease Control (CDC) have produced edutainment content.
One form of edutainment popular in Latin America is the educational telenovela. Miguel Sabido, a producer of telenovelas from the 1970s on, has combined communication theory with pro-health/education messages to educate audiences throughout Latin America about family planning, literacy, and other topics. He developed a model which incorporated the work of Albert Bandura and other theorists, as well as research to determine whether programs impacted audience behavior.
Lawrence Krisna Parker (born August 20, 1965), better known by his stage names KRS-One (an acronym for Knowledge Reigns Supreme Over Nearly Everyone), and Teacha, is an American rapper. At the 2008 BET Awards, KRS-One was the recipient of the Lifetime Achievement Award for all his work and effort towards the Stop the Violence Movement as well as the overall pioneering of hip hop music and culture.
Lawrence Parker was born in Flatbush, Brooklyn, New York during the summer of 1965. Parker left home at 16 to become an MC, coming to live at a homeless shelter in the South Bronx where he was dubbed Krishna by residents because of his interest in the Hare Krishna spirituality of some of the antipoverty workers. By the time he met youth counselor Scott Sterling, he was also writing graffiti as KRS-One (Knowledge Reigns Supreme Over Nearly Everyone). Together he and Sterling, a.k.a. DJ Scott La Rock eventually created Boogie Down Productions, releasing their debut album, Criminal Minded, in 1987. KRS-One has been a vegetarian since his youth.