Google Now is a mobile personalized search application created by Google and powered by the Knowledge Graph. It is built in to the version 4.1 of the Android mobile operating system.

The application features the prominent Google Search bar on top of a background that updates with location and time. When a search has been completed, an answer will be presented on a 'card' that will give icons for weather, a map for navigation or a scoreboard for sports. Below the cards, the normal list of search results will be displayed. Throughout the operating system, short cuts to Google Now are available, by holding down the home button and swiping up or swiping up on the unlock ring, providing there are no other security locks previously installed.

Google Now uses actions you've performed on your phone in the past (i.e. your locations, calendar appointments, search queries, etc.) to form an idea of your general interests and habits. It then uses this idea to assist you in various ways via clips of info called "cards."

Google Inc. (NASDAQ: GOOG) is an American multinational corporation which provides Internet-related products and services, including Internet search, cloud computing, software and advertising technologies. Advertising revenues from AdWords generate almost all of the company's profits.

The company was founded by Larry Page and Sergey Brin while both attended Stanford University. Together, Brin and Page own about 16 percent of the company's stake. Google was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. The company's mission statement from the outset was "to organize the world's information and make it universally accessible and useful", and the company's unofficial slogan is "Don't be evil". In 2006, the company moved to its current headquarters in Mountain View, California.

Rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company's core web search engine. The company offers online productivity software including email, an office suite, and social networking. Google's products extend to the desktop as well, with applications for web browsing, organizing & editing photos, and instant messaging. Google leads the development of the Android mobile operating system, as well as the Google Chrome OS browser-only operating system, found on specialized netbooks called Chromebooks.