Classic TV Commercials playlist: https://www.youtube.com/playlist?list=PL_hX5wLdhf_I3wE8to5xHS4P6v_2baOU3
more at
http://shops.quickfound.net
Jingle singing cartoon elves clean a bathroom with
Ajax cleanser.
Reupload of a previously uploaded film with improved video & sound.
Public domain film from the
Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).
http://creativecommons.org/licenses/by-sa/
3.0/
http://en.wikipedia.org/wiki/Ajax_(cleaning_product)
Ajax is a brand of cleaning products, introduced by Colgate-Palmolive in
1947 for a powdered household and industrial cleaner. It was one of the company's first major brands. The ingredients of its scouring cleanser product include
Sodium dodecylbenzenesulfonate, sodium carbonate, and quartz.
The Ajax name was successfully transferred to an entire line of household cleaning products and detergents; the line enjoyed its greatest success in the
1960s and early 70s. Ajax All-Purpose
Cleaner with
Ammonia, introduced in 1962, was the first major competitor to
Mr. Clean, which
Procter and Gamble debuted in
1958. Ajax' success as the so-called "
White Tornado" forced Procter and Gamble to introduce its own ammoniated cleaner, Top Job, in
1963.
Other Ajax products included Ajax
Bucket of
Powder, an ammoniated power floor cleaner, introduced in 1943; Ajax Laundry Detergent in 1964; Ajax
Window Cleaner with Hex ammonia in
1965, and a short-lived spray cleaner in 1960. The last successful Ajax line extension in
North America, Ajax for Dishes, debuted in
1971; now known as Ajax Dishwashing
Liquid, it and the flagship powdered cleanser are the only two Ajax products sold to consumers by Colgate in the US. The brand name continues on a line of industrial detergents, cleaners and disinfectants.[3]
Colgate-Palmolive Company sold the US and
Canadian rights to the Ajax brand name on laundry detergents, as well as to other laundry products as
Fab and
Cold Power, to
Phoenix Brands in
2005.
Ajax Laundry Detergent was available in a liquid formula, with and without bleach, beginning in the mid-q1980s.
Three Ajax
Spray n' Wipe products (an all-purpose cleaner, a bathroom cleaner, and a window cleaner) are well known in
Australia & New Zealand, where they are among the market leaders
...
Advertising
The original slogan for Ajax powder was "
Stronger than dirt!". This was a reference to the muscular character Ajax of
Greek mythology. Some Ajax dish soaps now feature the trademarked slogan "Stronger than grease!" which may be an even more overt reference to the
Trojan warrior, with "grease" being a pun on "
Greece." However, the name Ajax may also reference an old
British name for toilet, "the jakes". Another early slogan was "Ajax... the foaming cleanser!"
The first slogan would be used again for its Ajax Laundry Detergent, when introduced in the early 1960s, with an armed knight riding a white horse.
At the end of the
Doors song "
Touch Me",
Jim Morrison can be heard saying the slogan "Stronger Than
Dirt". A widely mocked commercial in the late
1970s and early
1980s declared, "Armed... with
AJAX!"
United States actor
Eugene Roche gained household fame as AJAX man, "Squeaky
Clean", in many 1970s television commercials
.
In the UK, character actress
Ann Lancaster appeared on television advertisements featuring the slogan, "It cleans like a white tornado". However, Colgate ceased all UK advertising for the brand in
1996.
In
Australia, a number of memorable, if widely panned, television commercials were produced for Ajax Spray n' Wipe from around
1988 to
2010, which were all accompanied with the same music, and featured soap actress
Paula Duncan and the same family members.
In the fall of 2010, Ajax stopped selling Antibacterial dish soap to make buyers switch to the leading brand
Palmolive...
- published: 06 Apr 2016
- views: 6