- published: 04 Oct 2016
- views: 29439
Ernie Ball (born Roland Sherwood Ball; August 30, 1930 – September 9, 2004) was an American entrepreneur, musician, and innovator, widely acclaimed as a revolutionary in the development of guitar-related products. He began as a club and local television musician and small business entrepreneur, building an international business in guitars and accessories that would eventually gross US$40 million a year.
Ball was born Roland Sherwood Ball in Santa Monica, California, USA, and grew up in a musical family, the son of Frances (née Shankland) and Roland Adelbert Ball. His paternal grandfather, Ernest Ball, wrote the standard, "When Irish Eyes Are Smiling" and his father was a car salesman who taught Hawaiian steel guitar on the side. Although Ball initially picked up the steel at age nine to please his father, he became bored and gave it up. In his early teens he began to take a renewed interest in the instrument, practicing as many as three hours a day. Within a year he was a member of the Musicians Union.
Hey Guys, Rory here! :D It feels a bit weird being on screen here but it's really great to have the chance to say hello to everyone! Just to be clear too, I only edit the 'Chappers and Captain' videos on this channel. I'm nothing to do with Andertons TV! :D Shout out to them for being awesome though! Hopefully you enjoyed this video? let me know if there's any questions I could answer! Have an awesome day, Rory! :D - - - Subscribe to this channel by clicking this magic button: http://bit.ly/1il3TH0 Greetings I'm Rob Chapman, I am a guitarist from Brighton in the UK. I am the frontman and guitarist for Dorje, demonstrator for Andertons Music and I am also the founder/owner of Chapman Guitars. I love making videos about guitar tuition, demonstration, reviews, and studio things like coff...
Chapman Guitars - Rob Scallon Signature Series ML1 RS & ML1-8 RS http://www.chapmanguitars.co.uk Filmed and edited by Steve Diamond: https://www.facebook.com/stevediamondelements Subscribe to my channel by clicking this magic button: http://bit.ly/1il3TH0 Greetings I'm Rob Chapman, I am a guitarist from Brighton in the UK. I am the frontman and guitarist for Dorje, demonstrator for Andertons Music and I am also the founder/owner of Chapman Guitars. I love making videos about guitar tuition, demonstration, reviews, and studio things like coffee/pizza and Diablo. Twitter: twitter.com/robchapmanmusic Facebook: www.facebook.com/officialrobchapman Subscribe to my channel by clicking this magic button: http://bit.ly/1il3TH0
Today we take a look at these really interesting new Ernie Ball pedals that mix the controls of an expression pedal with great delay and overdrive tones! Ernie Ball Overdrive: https://goo.gl/OTxR7f Ernie Ball Delay: https://goo.gl/bOUQLX Subscribe to my channel by clicking this magic button: http://bit.ly/1il3TH0 Greetings I'm Rob Chapman, I am a guitarist from Brighton in the UK. I am the frontman and guitarist for Dorje, demonstrator for Andertons Music and I am also the founder/owner of Chapman Guitars. I love making videos about guitar tuition, demonstration, reviews, and studio things like coffee/pizza and Diablo. Twitter: twitter.com/robchapmanmusic Facebook: www.facebook.com/officialrobchapman Subscribe to my channel by clicking this magic button: http://bit.ly/1il3TH0
Can you tell the difference between a real valve amp and the matching Kemper profile? Take a look at Kemper profiling amps here: https://www.andertons.co.uk/b/3022/kemper Fender Bassbreaker Head: https://www.andertons.co.uk/p/2263006000/guitar-amp-heads/fender-bassbreaker-15-guitar-amp-head Victory Silverback Head: https://www.andertons.co.uk/p/VICSILVERBACK/guitar-amp-heads/victory-silverback-rob-chapman-signature-valve-guitar-amp-head Subscribe to my channel by clicking this magic button: http://bit.ly/1il3TH0 Greetings I'm Rob Chapman, I am a guitarist from Brighton in the UK. I am the frontman and guitarist for Dorje, demonstrator for Andertons Music and I am also the founder/owner of Chapman Guitars. I love making videos about guitar tuition, demonstration, reviews, and studio t...
Subscribe and watch on the Chapman Guitars channel here: http://bit.ly/CGYTsub Hey Guys, Check out the latest Chapman Guitars Q&A; series I've done with Matt on the Chapman Guitars YouTube channel where we answer some of your questions and update you on the latest news with Chapman Guitars! :-) --- Subscribe to my channel by clicking this magic button: http://bit.ly/1il3TH0 Greetings I'm Rob Chapman, I am a guitarist from Brighton in the UK. I am the frontman and guitarist for Dorje, demonstrator for Andertons Music and I am also the founder/owner of Chapman Guitars. I love making videos about guitar tuition, demonstration, reviews, and studio things like coffee/pizza and Diablo. Twitter: twitter.com/robchapmanmusic Facebook: www.facebook.com/officialrobchapman Subscribe to my channel...
Round 2 in the Kemper VS. Valve amp challenge. Can Chappers and The Captain tell the difference when using amps they know a bit better? Check out Kemper Profiling Amps here https://www.andertons.co.uk/b/3022/kemper Download the JCM800 and Morgan SW22 profiles here: http://bit.ly/KemperProfPt2 Marshall JCM800 https://goo.gl/EXgP9e Morgan SW22 Head https://goo.gl/0A4rI9 Victory 2x12 Cab with V30s https://goo.gl/U1iJmC PRS CE24 https://goo.gl/6HmPx2 Fender Telecaster Classic 69 Pink Paisley https://goo.gl/FgQMSJ Subscribe to my channel by clicking this magic button: http://bit.ly/1il3TH0 Greetings I'm Rob Chapman, I am a guitarist from Brighton in the UK. I am the frontman and guitarist for Dorje, demonstrator for Andertons Music and I am also the founder/owner of Chapman Guitars. ...
For more info on these pedals go here - https://www.andertons.co.uk/b/81/bogner Cheers Lee & Rob Greetings I'm Rob Chapman, I am a guitarist from Brighton in the UK. I am the frontman and guitarist for Dorje, demonstrator for Andertons Music and I am also the founder/owner of Chapman Guitars. I love making videos about guitar tuition, demonstration, reviews, and studio things like coffee/pizza and Diablo. Twitter: twitter.com/robchapmanmusic Facebook: www.facebook.com/officialrobchapman Subscribe to my channel by clicking this magic button: http://bit.ly/1il3TH0
For more info on Ibanez guitars go here - https://www.andertons.co.uk/b/268/ibanez These exact guitars are the Ibanez RGIX20 - hit these links to go straight to the guitars... https://www.andertons.co.uk/p/RGIX20FESM-FSK/solid-body-electric-guitars/ibanez-rgix20fesm-fsk-limited-run-electric-guitar https://www.andertons.co.uk/p/RGIX20FESM-FSL/solid-body-electric-guitars/ibanez-rgix20fesm-fsl-limited-run-electric-guitar Cheers Lee & Rob Greetings I'm Rob Chapman, I am a guitarist from Brighton in the UK. I am the frontman and guitarist for Dorje, demonstrator for Andertons Music and I am also the founder/owner of Chapman Guitars. I love making videos about guitar tuition, demonstration, reviews, and studio things like coffee/pizza and Diablo. Twitter: twitter.com/robchapmanmusic Facebo...
The 2 Rob's stumble across final production models of the ML1 RS and the ML1 8RS for the first time at Riff City Guitar in Minnesota! Subscribe to my channel by clicking this magic button: http://bit.ly/1il3TH0 Greetings I'm Rob Chapman, I am a guitarist from Brighton in the UK. I am the frontman and guitarist for Dorje, demonstrator for Andertons Music and I am also the founder/owner of Chapman Guitars. I love making videos about guitar tuition, demonstration, reviews, and studio things like coffee/pizza and Diablo. Twitter: twitter.com/robchapmanmusic Facebook: www.facebook.com/officialrobchapman Subscribe to my channel by clicking this magic button: http://bit.ly/1il3TH0
In part 1 of this challenge we have to try & tell the difference between an SG, a Les Paul & a 335 by their sound alone, and in part 2 we have to try & decide which is the Gibson & which is the Epiphone in a blindfold challenge on a Les Paul, an SG & a 335! For more info on Gibson Guitars go here https://www.andertons.co.uk/bc/255-1001/gibson/guitars For more info on Epiphone Guitars go here https://www.andertons.co.uk/bc/225-1001/epiphone/guitars Cheers! Rob & Lee Greetings I'm Rob Chapman, I am a guitarist from Brighton in the UK. I am the frontman and guitarist for Dorje, demonstrator for Andertons Music and I am also the founder/owner of Chapman Guitars. I love making videos about guitar tuition, demonstration, reviews, and studio things like coffee/pizza and Diablo. Twitter: t...
Sterling Ball sits down for a live one-on-one Q&A; with Ernie Ball Music Man signature artist and Deep Purple guitarist, Steve Morse.
Sterling Ball sits down for a live one-on-one Q&A; with Ernie Ball Music Man signature artist and Dream Theater guitarist, John Petrucci.
Sterling Ball sits down for a live one-on-one Q&A; with Ernie Ball artist and guitar icon, Joe Walsh.
Highlights from Bass Player Live 2009, where Sterling Ball hosts a round table discussion. Joined by San Sargeant, Juan Nelson, Tony Levin, Jennifer Young, Dave Marotta, and Jon Ferraro on drums. Sterling talks about Music Man History, Leo Fender, the Bongo, and innovations in the Bass Guitar Industry. Ernie Ball was the first to offer rock strings with the creation of Slinkys, and further revolutionized the market by offering guitarists Custom-Gauge single strings. The Ernie Ball Company also produces Music Man guitars and basses, volume pedals, and other accessories. The company's strings and accessories are available in more than 6,000 music stores throughout the U.S. The company also exports to 82 countries. Ernie Ball Music Man is proud to endorse artists including: Slash, Eric C...
New from the show floor at NAMM 2016, envisioned and designed by Grammy Award-winning guitarist St. Vincent ("Annie" Clark) with support from the award-winning engineering team at Ernie Ball Music Man, the unique electric guitar was crafted to perfectly fit her form, playing technique and personal style. Crafted in Ernie Ball Music Man's San Luis Obispo, California factory, the St. Vincent Signature is available in black or custom Vincent Blue, a color hand-mixed by Annie. Featuring an African mahogany body, Ernie Ball Music Man tremolo, gunstock oil and hand-rubbed rosewood neck and fingerboard. Order this special signature guitar today!
Ernie Ball artists MuteMath perform and explore the influences and inspirations for their new single “Monument” live from the Virgin Hotel in Chicago. MuteMath proudly play Ernie Ball Regular Slinky electric guitar strings (http://www.ernieball.com/slinky) MuteMath's new album “Vitals” is available now at: http://www.mutemath.com
String Theory is a web series from Ernie Ball that explores the sonic origins of some of music's most innovative players. In this episode Ernie Ball artist and bassist for the legendary hard rock band TOOL, Justin Chancellor explores why "playing bass is the ultimate freedom", his early influences and how performing live is the ultimate confluence of emotions. Watch additional episodes of Ernie Ball: String Theory here: http://ernieb.al/1QtdTx9 Justin Chancellor plays Ernie Ball Slinky bass strings: https://www.ernieball.com/guitar-strings/bass-strings
Ernie Ball presents "Real to Reel with Slash" documenting the entire in-studio recording process of the iconic artist's third solo album, World on Fire, along with world-renowned music collaborators Myles Kennedy, Todd Kerns and Brent Fitz, returning to the studio for a third time. Buy the new album "World On Fire" from SLASH featuring Myles Kennedy and The Conspirators at: http://smarturl.it/worldonfirealbum Check out upcoming tour dates here: http://slashonline.com/tour/ Subscribe to Ernie Ball videos here: http://bit.ly/ErnieBallYouTube Like Slash on Facebook: http://www.facebook.com/Slash Like Ernie Ball on Facebook: http://www.facebook.com/ErnieBall
Tom Delonge - Ernie Ball - The Pursuit of Tone
Evite falsificações e compras sem garantias, comprem as cordas Ernie Ball, a número 1 do Brasil, apenas em revendedores autorizados: http://portal.royalmusic.com.br/onde-comprar/?nome=&estado;=149&cidade;=0 Curtam a fanpage: https://www.facebook.com/RoyalMusicBrasil https://www.facebook.com/ErnieBallBrasil Vídeo ensinando trocando cordas: https://www.youtube.com/watch?v=6b5Kx86N3h8
Limited Time Introductory Pricing on Bluegrass Guitar Essentials Webisodes!!!: http://www.BluegrassGuitarEssentials.com/Webisodes Sign up for updates on my Bluegrass Guitar course: http://www.BluegrassGuitarEssentials.com Totally FREE Guitar Newsletter: http://www.SecretsofTexasBluesGuitar.com/Newsletter Tip: If you're having trouble following along you may be able to slow this video down by clicking on the "Gear" or "Cog" icon in the bottom right hand side of the YouTube video player and adjusting the speed! It's time for another string review video! In this video, I'll share with you my opinions about some strings I recently acquired from Ernie Ball. They were kind enough to send me some samples to review, and as always, you'll see my honest opinions concerning these or any other stri...
Evite falsificações e compras sem garantias, comprem as cordas Ernie Ball, a número 1 do Brasil, apenas em revendedores autorizados: http://portal.royalmusic.com.br/onde-comprar/?nome=&estado;=149&cidade;=0 Curtam a fanpage: https://www.facebook.com/RoyalMusicBrasil https://www.facebook.com/ErnieBallBrasil
Ernie Ball's "The Pursuit of Tone" has featured a lineup of iconic rock and roll songwriters and guitarists. This time the series features acclaimed Blink-182, Box Car Racer and Angels & Airwaves guitarist and singer-songwriter Tom DeLonge. "Recognized as one of alternative rock's most influential guitarists and songwriters, Tom DeLonge is an award-winning musician, producer and director, best known as the lead vocalist and songwriter for the platinum-selling bands Blink-182, Box Car Racer and Angels & Airwaves. Over more than two decades and 25 million albums, Tom's guitar tone and riff-driven style has become one of the genre's most identifiable, combining melodic and intricate riffs and roaring overdrive with ambient soundscapes and soaring delays to craft explosive anthemic soundtrack...
Evite falsificações e compras sem garantias, comprem as cordas Ernie Ball, a número 1 do Brasil, apenas em revendedores autorizados: http://portal.royalmusic.com.br/onde-comprar/?nome=&estado;=149&cidade;=0 Curtam a fanpage: https://www.facebook.com/RoyalMusicBrasil https://www.facebook.com/ErnieBallBrasil
Bluegrass Guitar Essentials Webisodes Now Available!!! http://www.BluegrassGuitarEssentials.com/Webisodes Sign up for updates on my Bluegrass Guitar course: http://www.BluegrassGuitarEssentials.com Totally FREE Guitar Newsletter: http://www.SecretsofTexasBluesGuitar.com/Newsletter It's time for another string review video! In this video, I'll share with you my opinions about some strings I recently acquired from Ernie Ball. They were kind enough to send me some samples to review, and as always, you'll see my honest opinions concerning these or any other strings/gear I review! Here's a great resource concerning the chemistry behind guitar strings and the differences between the various material components in many different kinds of strings: http://www.professorstring.com/archives/the_uns...
Ernie Ball: The Pursuit of Tone, an AT&T; Original Series features acclaimed Blink-182 and Angels & Airwaves guitarist and singer-songwriter Tom DeLonge. In this clip Tom the "life-changing moment" of writing the Angels & Airwaves transformative hit "The Adventure". Catch the exclusive documentary in its entirety premiering August 19th at 8pm et/pt exclusively on Audience Music (Directv ch.239 and U-Verse ch.1114) To see more clips and past episodes visit www.ernierball.com/thepursuitoftone Tom DeLonge plays Ernie Ball Skinny Top Heavy Bottom guitar strings.
Ernie Ball: The Pursuit of Tone, an AT&T; Original Series features acclaimed Blink-182 and Angels & Airwaves guitarists and singer-songwriter Tom DeLonge. In this clip Tom shares the story behind writing Blink-182's monstrous hit Stay Together for the Kids, the moment he witnessed his parents divorce and the emotive power of art. Catch the exclusive documentary in its entirety premiering August 19th at 8pm et/pt exclusively on Audience Music (Directv ch.239 and U-Verse ch.1114) To see more clips and past episodes visit www.ernierball.com/thepursuitoftone Tom DeLonge plays Ernie Ball Skinny Top Heavy Bottom guitar strings.
String Theory is a web series from Ernie Ball that explores the sonic origins of some of the industry's most innovative players. In this episode Dustin Kensrue from Thrice discusses his history and relationship with playing guitar, songwriting, and his Ernie Ball strings. Watch additional episodes of Ernie Ball: String Theory here: http://ernieb.al/1QtdTx9 Dustin Kensrue plays Ernie Ball Cobalt electric guitar strings: http://ernieb.al/1svb8rJ
Ernie Ball: The Pursuit of Tone, an AT&T; Original Series features acclaimed Blink-182 and Angels & Airwaves guitarists and singer-songwriter Tom DeLonge. In this clip Tom recalls how meeting Joe Strummer of The Clash and Liam Gallagher of Oasis inspired him to broaden his music horizons and how the passion of being punk is often correct, the definition is wrong. Catch the exclusive documentary in its entirety premiering August 19th at 8pm et/pt exclusive on Audience Music (Directv ch.239 and U-Verse ch.1114) To see more clips and past episodes visits www.ernierball.com/thepursuitoftone Tom DeLonge plays Ernie Ball Skinny Top Heavy Bottom guitar strings.
An amazing interview with an amazing person that's been in business for over 30 years! From marketing trends, to new media, to YouTube to the 3 chord song - you don't want to miss this one! ENJOY SUBSCRIBE & CONNECT ► Subscribe: http://www.youtube.com/subscription_center?add_user=LMSJR ► Website http://thetoneking.com/wp/ ► Facebook https://www.facebook.com/thetoneking ► Subscribe: http://www.youtube.com/subscribe_widget?p=LMSJR
In this episode of Ernie Ball: The Sound of Warped, an exclusive interview with Ryan Sitkowski from Motionless In White. Ryan talks, gear, influences, and what it's like to play on Warped! Check out the interview, live Warped footage and more! For more exclusive content visit http://www.ernieball.com http://www.music-man.com
Chairman Rob Chapman address the crowd at the 2016 Club Subscribe NOW to Channel Crow: http://bit.ly/1zUR9Bm Watch the latest episodes of The Crows Show: http://bit.ly/1RGA9rf Visit our club website for more news and updates: http://afc.com.au Stay connected with the Adelaide Football Club: Like: http://facebook.com/adelaidecrows Follow: http://twitter.com/adelaide_fc Instagram: http://instagram.com/adelaide_fc We are also on Snapchat! adelaide_fc CHANNEL CROW: Your #1 source for exclusive AFC video content. http://www.youtube.com/adelaidefootballclub
Signature guitars are finally out! USA - 8 string: https://www.riffcityguitaroutlet.com/products/chapman-ml1-8-rob-scallon-signature-8-string-guitar-with-gig-bag - 6 string: https://www.riffcityguitaroutlet.com/products/chapman-ml1-rs-rob-scallon-signature-guitar-with-gig-bag UK (Europe) - 8 string: https://www.andertons.co.uk/p/ML8-RS/solid-body-electric-guitars/chapman-ml1-8-rs-rob-scallon-8-string-signature-guitar - 6 string: https://www.andertons.co.uk/p/ML1-RS/solid-body-electric-guitars/chapman-ml1-rs-rob-scallon-6-string-signature-guitar Germany (Europe) - 8 string: http://bit.ly/1OWtM5s - 6 string: http://bit.ly/1WOjSVK Australia - http://bit.ly/1WcmsF5 Chile (South America) - http://www.solocuerdas.cl/index.php?page=shop.product_details&flypage;=tpflypage.tpl&product;_id=891&cate;...
100 seconds in Minnesota, 25 seconds of french horn. Thanks to Joe and everyone at Riff City Guitar for having us! :-) Subscribe to my channel by clicking this magic button: http://bit.ly/1il3TH0 Greetings I'm Rob Chapman, I am a guitarist from Brighton in the UK. I am the frontman and guitarist for Dorje, demonstrator for Andertons Music and I am also the founder/owner of Chapman Guitars. I love making videos about guitar tuition, demonstration, reviews, and studio things like coffee/pizza and Diablo. Twitter: twitter.com/robchapmanmusic Facebook: www.facebook.com/officialrobchapman Subscribe to my channel by clicking this magic button: http://bit.ly/1il3TH0
Hey Guys, It was tough deciding but here is my Top 10 Guitars of my collection! :-) Which is your favourite? Subscribe to my channel by clicking this magic button: http://bit.ly/1il3TH0 Greetings I'm Rob Chapman, I am a guitarist from Brighton in the UK. I am the frontman and guitarist for Dorje, demonstrator for Andertons Music and I am also the founder/owner of Chapman Guitars. I love making videos about guitar tuition, demonstration, reviews, and studio things like coffee/pizza and Diablo. Twitter: twitter.com/robchapmanmusic Facebook: www.facebook.com/officialrobchapman Subscribe to my channel by clicking this magic button: http://bit.ly/1il3TH0
Hey Guys, Here's what I got up to at the NAMM show! :-) Subscribe to my channel by clicking this magic button: http://bit.ly/1il3TH0 Greetings I'm Rob Chapman, I am a guitarist from Brighton in the UK. I am the frontman and guitarist for Dorje, demonstrator for Andertons Music and I am also the founder/owner of Chapman Guitars. I love making videos about guitar tuition, demonstration, reviews, and studio things like coffee/pizza and Diablo. Twitter: twitter.com/robchapmanmusic Facebook: www.facebook.com/officialrobchapman Subscribe to my channel by clicking this magic button: http://bit.ly/1il3TH0
For more info on the Fender range click here - https://www.andertons.co.uk/bc/238-1001/fender/guitars The guitars we actually used are as follows.... Squier Classic Vibe 60s Strat - http://bit.ly/2aHgXIY Fender Texas Special Strat in Candy Red - http://bit.ly/2baXExB Fender Custom Shop American Custom Strat - http://bit.ly/2aIEkDN Fender Custom Shop Artisan Strat - http://bit.ly/2aImapW All the guitars were played through a Fender Bassbreaker 15 Amp. Tell us how you did in telling these apart!! Cheers Lee & Rob Greetings I'm Rob Chapman, I am a guitarist from Brighton in the UK. I am the frontman and guitarist for Dorje, demonstrator for Andertons Music and I am also the founder/owner of Chapman Guitars. I love making videos about guitar tuition, demonstration, reviews, and st...
So, in your opinion who sounded better & how would you spit your budget if you had to do the same challenge?? For more info on these products follow these links... Robs Rig... Yamaha Pacfica 112 Guitar - http://bit.ly/1NzH4V4 Fender Bassbreaker 15 Amp - http://bit.ly/1YEu2Gp JHS Angry Charlie AT Pedal - http://bit.ly/1WEWvOh MXR Carbon Copy Delay - http://bit.ly/27CHBvQ Lees Rig... Gibson Les Paul 50s Tribute - http://bit.ly/1TqC5GJ Roland Cube 80 Amp - http://bit.ly/1Tp7yrz For the Andertons 2nd Hand Section go here - http://www.andertons.co.uk/product/secondhand Cheers Lee & Rob Greetings I'm Rob Chapman, I am a guitarist from Brighton in the UK. I am the frontman and guitarist for Dorje, demonstrator for Andertons Music and I am also the founder/owner of Chapman Guitars. I...
For more info on Guitar Effects go here - https://www.andertons.co.uk/c/8/guitar-pedals-effects PS - the unknown Electro Harmonix pedal is one of these - https://www.andertons.co.uk/p/OCTAVIX/pitch-shifter-pedals/electro-harmonix-octavix-pedal Cheers Lee & Rob Greetings I'm Rob Chapman, I am a guitarist from Brighton in the UK. I am the frontman and guitarist for Dorje, demonstrator for Andertons Music and I am also the founder/owner of Chapman Guitars. I love making videos about guitar tuition, demonstration, reviews, and studio things like coffee/pizza and Diablo. Twitter: twitter.com/robchapmanmusic Facebook: www.facebook.com/officialrobchapman Subscribe to my channel by clicking this magic button: http://bit.ly/1il3TH0
Cheers to Jim Dunlop for sending us a big bag of picks! For more info on Dunlop picks go here http://www.jimdunlop.com/products/guitar-picks Cheers Lee & Rob Greetings I'm Rob Chapman, I am a guitarist from Brighton in the UK. I am the frontman and guitarist for Dorje, demonstrator for Andertons Music and I am also the founder/owner of Chapman Guitars. I love making videos about guitar tuition, demonstration, reviews, and studio things like coffee/pizza and Diablo. Twitter: twitter.com/robchapmanmusic Facebook: www.facebook.com/officialrobchapman Subscribe to my channel by clicking this magic button: http://bit.ly/1il3TH0