- published: 01 Apr 2014
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A world's fair, world fair, universal exposition, or world expo (expo short for exposition) is a large public exhibition. These exhibitions vary in character and are held in varying parts of the world.
The main attractions at world's fairs are the national pavilions, created by participating countries. At Expo 2000 Hanover, where countries created their own architecture, the average pavilion investment was about €13 million.[citation needed] Given these costs, governments are sometimes hesitant to participate, because benefits are often assumed not to outweigh the costs. Tangible effects are difficult to measure, but an independent study for the Dutch pavilion at Expo 2000 estimated that the pavilion (which cost around €35 million) generated around €350 million of potential revenues for the Dutch economy. It also identified several key success factors for world-exposition pavilions in general.
Since the entering into force of the 1928 Convention Relating to International Exhibitions, the Bureau International des Expositions (BIE; English: International Exhibitions Bureau) has served as an international sanctioning body for world's fairs. BIE-approved fairs are of three types: universal, international, and specialized. They usually last from three weeks to six months.
Elvis Aaron Presley (January 8, 1935 – August 16, 1977) was one of the most popular American singers of the 20th century. A cultural icon, he is widely known by the single name Elvis. He is often referred to as the "King of Rock and Roll" or simply "the King".
Born in Tupelo, Mississippi, Presley moved to Memphis, Tennessee, with his family at the age of 13. He began his career there in 1954, working with Sun Records owner Sam Phillips, who wanted to bring the sound of African American music to a wider audience. Accompanied by guitarist Scotty Moore and bassist Bill Black, Presley was the most important popularizer of rockabilly, an uptempo, backbeat-driven fusion of country and rhythm and blues. RCA Victor acquired his contract in a deal arranged by Colonel Tom Parker, who would manage the singer for over two decades. Presley's first RCA single, "Heartbreak Hotel", released in January 1956, was a number one hit. He became the leading figure of the newly popular sound of rock and roll with a series of network television appearances and chart-topping records. His energized interpretations of songs, many from African American sources, and his uninhibited performance style made him enormously popular—and controversial. In November 1956, he made his film debut in Love Me Tender.