Sony BMG Music Entertainment was a recorded music company, which was a 50–50 joint venture between the Sony Corporation of America and Bertelsmann AG. The venture’s successor, the again-active Sony Music Entertainment, is 100% owned by the Sony Corporation of America.

Sony BMG Music Entertainment began as the result of a 50–50 joint venture between Sony Music Entertainment (part of Sony) and Bertelsmann Music Group (part of Bertelsmann) completed on March 4, 2004. It is one of the Big Four music companies, and includes ownership and distribution of recording labels such as Arista Records, Columbia Records, Epic Records, J Records, Jive Records, RCA Victor Records, RCA Records, Legacy Recordings, Sonic Wave America, and others. The merger affected all Sony Music and Bertelsmann Music Group companies worldwide except for Japan, where it was felt that it would reduce competition in that country’s music industry significantly.

Financial analysts covering the merger anticipated that up to 2,000 jobs would be cut as a result, saving Sony BMG approximately $350 million annually.

Octavio Rivera (born 1986) better known by his stage name Toby Love, is a Puerto Ricanbachata musician. Love is known for performing a style of bachata music that combines traditional and urban singing and production.

Toby Love was born and raised in The Bronx, New York. While his mother is Puerto Rican Parents.

Toby Love was a originally a backup singer for the bachata band Aventura before beginning a solo career with his 2006 LP, Toby Love, released on Sony Records. In 2008, he received four nominations to the Billboard Latin Music Awards for songs included in his debut album. Love won awards for two categories, Tropical Airplay Song of the Year, and Latin Rap / Hip Hop Album of the Year.

Toby Love is recognized as the artist that made the subgenre of crunkchata popular. As the result of having recorded half of his debut album in Miami, Love became a fan of crunk music, and incorporated it into his bachata music.

Love produces the majority of the music used in his albums, along with co-producer Eddie Perez.

Britney Jean Spears (born December 2, 1981) is an American recording artist and entertainer. Born in McComb, Mississippi, and raised in Kentwood, Louisiana, Spears began performing as a child, landing acting roles in stage productions and television shows. She signed with Jive Records in 1997 and released her debut album ...Baby One More Time in 1999, which became the best-selling album by a teenage solo artist. During her first decade in the music industry, she became a prominent figure in mainstream popular music and popular culture, followed by a much-publicized personal life. Her first two albums established her as a pop icon and broke sales records, while title tracks "...Baby One More Time" and "Oops!... I Did It Again" became international number-one hits. Spears was credited with influencing the revival of teen pop during the late 1990s, and became the 'best-selling teen aged artist of all time' before she turned 20, garnering her the honorific title of "Princess of Pop".