- published: 12 Feb 2015
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Sweepstakes are a type of contest where a prize or prizes may be awarded to a winner or winners. Sweepstakes began as a form of lottery that were tied to products sold. In response, the FCC and FTC refined U.S. broadcasting laws (creating the anti-lottery laws). Under these laws sweepstakes became strictly "No Purchase Necessary to Enter or Win", especially since many sweepstakes companies skirted the law by stating only "No Purchase Necessary to Enter", removing the consideration (one of the three legally required elements of gambling) to stop abuse of sweepstakes. Today, sweepstakes in the USA are used as marketing promotions to reward existing consumers, and to draw attention to a product. By definition, the winner is determined by luck rather than skill.
Sweepstakes with large grand prizes tend to attract more entries regardless of the odds of winning. Therefore, the value of smaller prizes usually total much less than that of the top prize. Firms that rely on sweepstakes for attracting customers, such as Publishers Clearing House and Reader's Digest, have also found that the more involved the entry process, the more entrants.
Yasiin Bey (/jæˈsiːn ˈbeɪ/; born Dante Terrell Smith Bey; December 11, 1973), better known by his former stage name Mos Def (/ˈmoʊs ˈdɛf/), is an American hip hop recording artist, actor, comedian, and activist from Brooklyn, New York City, New York. Best known for his music, Bey embarked on his hip hop career in 1994, alongside his siblings in the short-lived rap group Urban Thermo Dynamics (UTD), after which he appeared on albums by Da Bush Babees and De La Soul. He subsequently formed the trio Black Star, alongside fellow Brooklyn-based rapper Talib Kweli, and Cincinnati producer Hi-Tek and released their eponymous debut album in 1998. He was a major force in late-1990s underground hip hop while under Rawkus Records. In 1999, Bey released his solo debut, Black on Both Sides, under Rawkus and Priority Records. His debut was followed by The New Danger (2004), True Magic (2006) and The Ecstatic (2009).
Prior to his career in music, Bey first entered public life as a child actor, having played roles in television movies, sitcoms, and theater, some of which were under the name Dante Beze. At the age of 14, he appeared in the TV movie God Bless the Child, which aired on ABC in 1988. He played the oldest child in the 1990 family sitcom You Take the Kids, shortly before it was cancelled. In 1995, he played the character "Dante" in The Cosby Mysteries. Since the early 2000s, Bey has been well known for his roles in films such as Something the Lord Made, Next Day Air, The Hitchhiker's Guide to the Galaxy, 16 Blocks, Be Kind Rewind, The Italian Job, Bamboozled and Brown Sugar, as well as for his portrayal of Brother Sam in the Showtime drama series Dexter. He is also known as the host of Def Poetry Jam, which aired on HBO between 2002 and 2007.