To be alert is to be in a state of alertness.

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Kimberly Noel "Kim" Kardashian (born October 21, 1980) is an American socialite, celebutante, television personality, model, actress and businesswoman. She is known for starring in Keeping Up with the Kardashians, the E! reality series that she shares with her family, and its spin-offs including Kourtney and Kim Take New York.

Prior to the development of her career as a reality television star, Kardashian gained notoriety as the subject of a sex tape that subsequently resulted in a court awarding her $5 million. She has been involved in the production of several lines of clothing and fragrances. In 2010, she was the highest earning reality star, with estimated earnings of $6 million, and is one of the most highly documented and followed celebrities in the world in popular media.

In August 2011, Kardashian married basketball player Kris Humphries in a widely publicized ceremony. In October 2011, Kardashian filed for divorce, 72 days after the wedding.

Kardashian was born in Los Angeles, California, the daughter of attorney Robert Kardashian and his wife Kris Kardashian (née Houghton). Her father was a third generation Armenian American, and her mother is of Dutch and Scottish descent. Kardashian has two sisters, Kourtney and Khloé, and one brother, Robert. She has stepbrothers Burton Jenner, Brandon Jenner, and reality TV star Brody Jenner, step-sister Casey Jenner, and half-sisters Kendall Jenner and Kylie Jenner. She attended Marymount High School.

Kanye Omari West ( /ˈkɑːnjeɪ/; born June 8, 1977) is an American musician, film director and fashion designer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and Janet Jackson. His style of production originally used pitched-up vocal samples from soul songs incorporated with his own drums and instruments. However, subsequent productions saw him broadening his musical palette and expressing influences encompassing '70s R&B, baroque pop, trip hop, arena rock, folk, alternative, electronica, synthpop, and classical music.

West released his debut album The College Dropout in 2004, his second album Late Registration in 2005, his third album Graduation in 2007, his fourth album 808s & Heartbreak in 2008, and his fifth album My Beautiful Dark Twisted Fantasy in 2010. West released a collaborative album, Watch the Throne with Jay-Z in 2011, which is the duo's first collaborative album. His five solo albums, all of which have gone platinum, have received numerous awards and critical acclaim. As of 2012, West has won a total of eighteen Grammy Awards, making him one of the most awarded artists of all-time. All albums have been very commercially successful, with My Beautiful Dark Twisted Fantasy becoming his fourth consecutive No. 1 album in the U.S. upon release. West has had 5 songs exceed 3 million in digital sales as of July 2011, with "Gold Digger" selling 3,086,000, "Stronger" selling 4,402,000, "Heartless" selling 3,742,000, "E.T." selling over 4,000,000 and "Love Lockdown" selling over 3,000,000 placing him third in overall digital sales of the past decade. He has sold over 30 million digital songs in the United States making him one of the best-selling digital artists of all-time.