What Now My Love

What Now My Love may refer to:

What Now My Love (song)

"What Now, My Love?" is the English title of a popular song whose original French version, "Et maintenant" (English: "And Now") was written in 1961 by composer Gilbert Bécaud and lyricist Pierre Delanoë. The recurring musical pattern in the background is the Bolero by Ravel. English lyrics and the title were written by Carl Sigman.

History

Early English versions of the song were recorded by Lee Morgan, Shirley Bassey and Ben E. King.

Gilbert Bécaud's original version of this song topped French chart in 1961. Director Claude Lelouch used the song at the climax of his 1974 film Toute une vie, which led to it being released in America under the title And Now My Love.

US Top 40 covers include Sonny & Cher (#14 US, #13 UK) in 1966, Herb Alpert & the Tijuana Brass instrumentally in the same year, and Mitch Ryder the following year. On January 14, 1973, Elvis Presley performed the song before a live audience of 1 billion people, as part of his satellite show, "Aloha from Hawaii", which was beamed to 43 countries via INTELSAT.

What Now My Love (album)

What Now My Love is the sixth album by Herb Alpert & the Tijuana Brass, released in 1966. It remained at #1 on the Billboard Album chart for nine weeks, the longest of any album released by the group.

By this album, the Brass were playing only a token Mexican-themed song or two per album, the rest of the tracks being pop hits and Broadway tunes.

Two songs from the album found use as American TV show themes: "Brasilia" was used as the theme for the game show The Face Is Familiar, and "So What's New?" for Lloyd Thaxton's syndicated rock music program.

This was the fourth consecutive (and final) of the TJB albums to feature an attractive woman on the cover, a typical 1960s easy-listening hook. The "model" is Sandra Moss, wife of Herb's A&M Records partner Jerry Moss.

Track listing