The terms special edition, limited edition and variants such as deluxe edition, collector's edition and others, are used as a marketing incentive for various kinds of products, originally published products related to the arts, such as books, prints or recorded music and films, but now including cars, fine wine and other products. A limited edition is restricted in the number of copies produced, although in fact the number may be very low or very high. A special edition implies there is extra material of some kind included. The term is frequently used on DVD film releases, often when the so-called special edition is actually the only version released.

Collector's edition may just be another term for special edition. It may also refer to books in special limited and numbered editions, sometimes hand-bound, and signed by the artist and containing one or more original works or prints produced directly from his work and printed under his supervision.

Popular culture widely employs special, deluxe, and limited edition in marketing, releasing subsequent, improved versions of film DVDs, music and video games. Companies widely use special editions and incremental improvements to sell the same products to consumers multiple times. This has been seen in the 10th Anniversary edition of Titanic, which simply consists of the first two discs of the previous Special Collector's edition, only with new packaging.

Britney Jean Spears (born December 2, 1981) is an American recording artist and entertainer. Born in McComb, Mississippi, and raised in Kentwood, Louisiana, Spears began performing as a child, landing acting roles in stage productions and television shows. She signed with Jive Records in 1997 and released her debut album ...Baby One More Time in 1999, which became the best-selling album by a teenage solo artist. During her first decade in the music industry, she became a prominent figure in mainstream popular music and popular culture, followed by a much-publicized personal life. Her first two albums established her as a pop icon and broke sales records, while title tracks "...Baby One More Time" and "Oops!... I Did It Again" became international number-one hits. Spears was credited with influencing the revival of teen pop during the late 1990s, and became the 'best-selling teen aged artist of all time' before she turned 20, garnering her the honorific title of "Princess of Pop".

Bullet for My Valentine are a Welsh heavy metal band from Bridgend, formed in 1998. The band is composed of Matthew Tuck (lead vocals, rhythm guitar), Michael Paget (lead guitar, backing vocals), Jason James (bass guitar, backing vocals), and Michael Thomas (drums). They were formed under the name Jeff Killed John and started their music career by covering songs by Metallica and Nirvana. Jeff Killed John recorded six songs which were not released; two of these tracks were reworked later in their career as Bullet for My Valentine. Financial difficulties dictated the name change, which was followed by a change in music direction. In 2002, the band secured a five-album deal with Sony BMG. The band has stated that their music is influenced by classic heavy metal acts such as Metallica, Iron Maiden, and Slayer. The band is part of the Cardiff music scene.

Bullet for My Valentine's debut album, The Poison, was released on 3 October 2005 in the United Kingdom and on 14 February 2006 in the United States to coincide with Valentine's Day hence their band name. The album entered the Billboard 200 in the US at number 128. It was certified Gold by the Recording Industry Association of America. The band made appearances at the Download Festival and Kerrang! XXV, and undertook a US tour with Rob Zombie. Bullet for My Valentine's second studio album, Scream Aim Fire, was released on 29 January 2008 and debuted at number four on the Billboard 200. The band's third album, Fever, was released on 26 April 2010 and debuted at number three on the Billboard 200. The band has sold over one million albums in the United States and nearly 2,500,000 albums worldwide and are the most-successful act in the Kerrang! Awards category of "Best British Band" with three wins.