KSEQ

KSEQ is a commercial radio station located in Fresno, California, broadcasting to the Fresno, California and Visalia, California, areas on 97.1 FM. KSEQ airs a rhythmic Top 40 music format branded as "Q97.1". Its studios are located just north of downtown Fresno, and the transmitter tower is on Eshom Point.

History

KSEQ dropped their adult contemporary music format in favor of a Top 40 music format in 1997, only to evolve to Rhythmic Top 40 in 1998.

KSEQ broadcasts out of downtown Fresno, CA and has dominated the Fresno, CA Market for over a decade. KSEQ's main competitor is KBOS, which has been the heritage CHR station in the market for almost 30 years.

Musically, KSEQ has always shifted and capitalized on the current state of the CHR format each year. In January 2009, KSEQ began heavily separating itself from KBOS with artists like Lady Gaga, Black Eyed Peas, Beyoncé, and Mariah Carey. This musical shift has helped KSEQ maintain its competitive edge and has also been more 'client friendly' in the market.