- published: 01 Jan 2016
- views: 3959564
Monster Energy is an energy drink that was launched by Hansen Natural in 2002. It comes in a black can with the green monster M logo. On some cans the logo is a different color. "Absolutely Zero" launched in 2003 and was the first zero calorie energy drink. The Monster Java was the first energy drink infused with coffee and was an instant hit, although sales of the Java have dropped since its launch.[citation needed]
Though it is not widely advertised in the media, Monster receives a large amount of recognition from its sponsorship of various sporting events, including motocross, Flag Football (Monster Energy Classic Flag Football Tournament in Greensboro, NC) car racing, BMX, snowboarding and skateboarding. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S. and Grupo Jumex in Mexico.
The caffeine content of most Monster energy drinks is approximately 10 mg/oz (33.81 mg/100mls), or 160 mg for a 16 oz can. As with most other energy drinks, the packaging usually contains a warning label which recommends the maximum limit of cans to consume per day – 3 for the 16 oz size (one per day in Australia and the UK), and it is not recommended for children, pregnant women or people sensitive to caffeine.