BRAND OVERVIEW
Quick – what’s the news publication most likely to stop an office in its tracks, with its incisive stories and clickable headlines?
The Sydney Morning Herald – with its decades-long and deserving reputation for hitting all the big news issues, right at the moment they’re relevant to readers.
If it were a person, the Herald would be host at a sophisticated party: smart, discerning, informed and hungry for new perspectives. Balanced and honest storytelling, from political correspondents, editors and photographers alike, brings readers intelligence across all areas. Local, international, breaking, sports and business news. Rich social content, like food, travel, entertainment, health, lifestyle and real estate. Topics that make our readers who they are.
Whether viewed as print, website, mobile or tablet, The Sydney Morning Herald carries an unspoken promise: accountable, impartial and gripping journalism.
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2016 | Nielsen Online Ratings Jan 2016.
Demographics
- 23% 14 to 29
- 25% 30 to 44
- 35% 45 to 64
- 17% 65 Plus
- 32% Social Grade A
- 22% Social Grade B
- 19% Social Grade C1
- 16% Social Grade C2
- 11% Social Grade DE
- 13% Less than $40,000 per year
- 18% $40,000-$79,999 per year
- 17% $80,000-$119,999 per year
- 25% $120,000 or more per year
- 32% Managers
- 4% C-Suites
- 19% Business Decision Makers
- 6% Technical Trades
- 4% Community & Personal Services
- 8% Clerical & Administrative
- 5% Sales
Print readership
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Mon-Fri Avg676,000
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Saturday720,000
Print overview
![SMH-print](http://web.archive.org./web/20160419113803im_/http://www.adcentre.com.au/wp-content/uploads/SMH-print.jpg)
Total digital readership
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Unique Audience4,709,000
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Page Views136,192,000
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Time Per Person (hh:mm:ss)0:55:10
Total digital overview
Desktop readership
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Unique Audience3,042,000
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Page Views75,944,000
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Time Per Person (hh:mm:ss)1:03:53
Desktop overview
![SMH-desk](http://web.archive.org./web/20160419113803im_/http://www.adcentre.com.au/wp-content/uploads/SMH-desk.jpg)
Smartphone readership
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Unique Audience1,738,000
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Page Views49,727,000
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Time Per Person (hh:mm:ss)0:29:41
Smartphone overview
![SMH-smart](http://web.archive.org./web/20160419113803im_/http://www.adcentre.com.au/wp-content/uploads/SMH-smart.jpg)
Tablet readership
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Unique Audience639,000
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Page Views10,521,000
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Time Per Person (hh:mm:ss)0:21:43
Tablet overview
![SMH-tab](http://web.archive.org./web/20160419113803im_/http://www.adcentre.com.au/wp-content/uploads/SMH-tab.jpg)
GET IN TOUCH
![](http://web.archive.org./web/20160419113803im_/http://www.adcentre.com.au/wp-content/uploads/default-contact.jpg)
Related Audiences
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Baby Boomers
Meet the Costas – energetic, well travelled and no signs of stopping. -
Generation Y
Meet Sienna, married and on the move. -
Generation X
This is Jono, and he’s right where he wants to be. -
Generation Z
Meet Frankie, a next-generation consumer.
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Female Grocery Buyer
Introducing Rebecca, a beacon for good household living. -
Female and earn $80k+
Meet Laurel, pillar of her workplace and family circle. -
Male and earn $80k+
Introducing Ben, living the double-income-no-kids lifestyle. -
Managers, Professionals and Social Grade A
Introducing James, a high achiever with sights set for the top. -
C-Suites
This is David, your not-so-average C-level executive. -
Intend to buy new car next 12 months
Introducing Greg, car enthusiast and serial buyer. -
Frequent travellers (>6 domestic holidays)
Introducing Adam and Lisa, frequent flyers with a serious bucket-list. -
Intend to buy property next 12 months
This is Tom, on the hunt for another property with potential.