Pathos ( /ˈpeɪθɵs/; plural: patha or pathea; Greek: πάθος, for "suffering" or "experience;" adjectival form: 'pathetic' from παθητικός) represents an appeal to the audience's emotions. Pathos is a communication technique used most often in rhetoric (where it is considered one of the three modes of persuasion, alongside ethos and logos), and in literature, film and other narrative art.

Emotional appeal can be accomplished in a multitude of ways:

Pathos is often associated with emotions, but it is more complex than simply emotions. A better equivalent might be appeal to the audience's sympathies and imagination. An appeal to pathos causes an audience not just to respond emotionally but to identify with the writer's point of view - to feel what the writer feels. So, when used in tragedy, pathos evokes a meaning implicit in the verb 'to suffer or to endure' - to feel pain imaginatively or vicariously. Pathos is often employed with tragedies and this is why pathos often carries this negative emotional connotation. Perhaps the most common way of conveying a pathetic appeal is through narrative or story, which can turn the abstractions of logic into something palpable and present. The values, beliefs, and understandings of the writer are implicit in the story and conveyed imaginatively to the reader. Pathos thus refers to both the emotional and the imaginative impact of the message on an audience, the power with which the writer's message moves the audience to decision or action.