Emphasis (typography)

In typography, emphasis is the exaggeration of words in a text with a font in a different style from the rest of the text—to emphasize them. It is the equivalent of prosodic stress in speech.

Methods and use

The most common methods in Western typography fall under the general technique of emphasis through a change or modification of font: italics, boldface and small caps. Other methods include the alteration of letter case and spacing as well as color and additional graphic marks.

Font styles and variants

The human eye is very receptive to differences in brightness within a text body. Therefore, one can differentiate between types of emphasis according to whether the emphasis changes the “blackness” of text. A means of emphasis that does not have much effect on “blackness” is the use of italics, where the text is written in a script style, or the use of oblique, where the vertical orientation of all letters is slanted to the left or right. With one or the other of these techniques (usually only one is available for any typeface), words can be highlighted without making them stand out much from the rest of the text (inconspicuous stressing). This was used for marking passages that have a different context, such as words from foreign languages, book titles, and the like.

Bold (detergent)

Bold is a laundry detergent brand owned by Procter & Gamble.

It was launched in 1974 as the UK's first low suds biological detergent. In 1982, it was relaunched as the country's only combined detergent/conditioner, and has been a popular product since.

In 2004, the Bold 2in1 detergent/conditioner product was given a packaging revamp.

References

Bold (horse)

Bold (1948–1952) was an American Thoroughbred racehorse that is best remembered for winning the 1951 Preakness Stakes in a long shot victory and for being killed when struck by lightning at the age of four while pastured at his Upperville, Virginia farm.

Background

Bold was a dark bay horse bred by his owners, the Virginia-based Brookmeade Stable. He was sired by the 1944 American Champion Three-Year-Old Colt By Jimminy out of the mare Little Rebel. Little Rebel was a daughter of the broodmare Warrior Lass, whose other descendants include the Kentucky Derby winner Riva Ridge and the Belmont Stakes winner Bounding Home.

Racing career

Bold did not run in the Kentucky Derby and did not appear as a three-year-old until ten days before the Preakness Stakes. He ran twice at Pimlico Race Course winning once and then finishing second by a neck to Alerted in the Preakness Prep over eight and a half furlongs The Kentucky Derby winner Count Turf had not been entered in the Preakness and Bold, ridden for the first time by Eddie Arcaro, started second favourite at 4.1/1 behind the Greentree Stable entry which comprised Big Stretch and Hall of Fame. The colt was equipped with a set of asymmetrical blinkers which blocked the vision in his right eye to prevent him drifting away from the rail. Arcaro sent Bold into the lead shortly after the start and after being briefly headed by Counterpoint he opened up a clear lead. Bold turned into the stretch three lengths clear of his rivals and steadily increased his advantage to win by seven lengths from Counterpoint, with Alerted third. The win, which gave Arcaro a record fourth win in the race, reportedly attracted the biggest ever television audience for a horse race up to that time.