The Tata Ace is a mini-truck (similar to Japanese Kei truck) launched in May 2005 by Tata Motors in India. It is in competition with the prevalent three-wheeled goods carriers from Bajaj Auto, Piaggio, Mahindra and Force Motors.
In December 2000 Girish Wagh was given a brief by Ravi Kant to create a new very light truck line that would add to Tata's current truck range. It was to be economical and to take on the three-wheeled cargo auto rickshaws in the Indian market. Based on this brief Wagh approached users of three-wheel cargo rickshaws and got their feed back on Tata's future four-wheel cargo vehicle. The feedback indicated the need for a economical vehicle that could take light loads over short distances. Additionally the feedback also revealed that future owners would prefer owning a four-wheeler cargo vehicle for the perceived prestige it would offer over a three-wheeled vehicle.
Tata Motors launched the Ace truck in May 2005 for just above Rs 2 lacs, Rs 200,000 . The new vehicle was a big hit, selling 100,000 in just 20 months. As of May 2010 Tata Motors has sold over 500,000 Aces in just 5 Years. The Ace has created another historical event in the commercial vehicle industry. TATA Ace is produced in Pantnagar plant of Tata Motors. Variants of TATA Ace running on CNG fuel and with more environmental friendly engines have been launched. Riding on the success of TATA Ace, Tata Motors has developed TATA Super Ace and TATA Ace Zip. TATA Super Ace is a one ton payload carrier, while TATA Ace Zip is a micro truck with 0.5 ton carrying capacity.
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An ace is a playing card. In the standard French deck, an ace has a single suit symbol (a heart, diamond, spade, or club) located in the middle of the card, sometimes large and decorated, especially in the case of the Ace of Spades. This embellishment on the Ace of Spades started when King James VI of Scotland and I of England required an insignia of the printing house to be printed on the Ace of Spades. This insignia was necessary for identifying the printing house and stamping it as having paid the new tax. Although this requirement was abolished in 1960, the tradition has been kept by many card makers.
The word "ace" comes from the Old French word 'as' (from Latin 'as') meaning 'a unit', from the name of a small Roman coin. It originally meant the side of dice with only one mark, before it was a term for a playing card. Since this was the lowest roll of the die, it traditionally meant 'bad luck' in Middle English, but as the ace is often the highest playing card, its meaning has since changed to mean 'high-quality, excellence'. This connotation has seen the word applied to an unreachable tennis serve, a successful fighter pilot and more generally as a person proficient in their field, especially a sporting field.