- published: 27 Sep 2016
- views: 113
Real time within the media is a method where events are portrayed at the same rate at which the characters experience them. For example, if a movie told in real time is two hours long, then the plot of that movie covers two hours of fictional time. If a daily real-time comic strip runs for six years, then the characters will be six years older at the end of the strip than they were at the beginning. This technique can be enforced with varying levels of precision. In some stories, every minute of screen time is a minute of fictional time. In other stories, such as the daily comic strip For Better or For Worse, each day's strip does not necessarily correspond to a new day of fictional time, but each year of the strip does correspond to one year of fictional time. Real time is ancient in origin, dating back to the climactic structure of classical Greek drama.
Often, use of split screens or picture-in-pictures are used to show events occurring at the same time, or the context in which various subplots are affecting each other. Examples include the television series 24 and films Timecode and Phone Booth. On-screen clocks are often used to remind the audience of the real-time presentation.
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For more than 100 years, cost per thousand (CPM) pricing has controlled how advertising was bought and sold and how different media properties were compared. However, with the growth of real-time advertising over the past few years, there is a significant opportunity for advertisers to reach more targeted viewers, gain efficiency and improve ROI. In this webcast, Chris Martellotti explains why real-time buyers should consider shifting their focus from cost per impression to a more conversion focused metric. And subsequently, why some should explore changing their fundamental unit of pricing from CPM to cost per action (CPA). This webinar also helps buyers understand if they're actually ready for CPA buying and provides advice on how to get started.
AViary Real-time media playback
Presented at MMSYS 2013. The Internet infrastructure often supports multiple routes between two communicating hosts and, today, especially mobile hosts usually offer multiple network interfaces, so that disjoint paths between the hosts can be constructed. Having a number of (partly or fully) disjoint paths available may allow applications to distribute their traffic, aggregate capacity of different paths, choose the most suitable subset of paths, and support failover if a path fails. Exploiting multipath characteristics has been explored for TCP, but the requirements for real-time traffic differs notably. In this paper, we devise a multipath communication model for Real-time Transport Protocol (RTP); present minimal set of required protocol extensions; develop algorithms for scheduling RT...
A motion graphics ride behind the scenes of real-time media, looking at how measurement and targeting come together to create better advertising experiences for audiences everywhere.
live from gigiri
First Impression is the first real-time bidding platform that allows advertisers to buy inventory directly from publishers in the engage:BDR network, rather than just from ad exchanges. That means advertisers don't have to worry that their ads are just going to end up running on some random website. In fact, engage:BDR points to a study conducted last year by PubMatic and DigiDay, where 74 percent of brand advertisers said they would increase their RTB spending if they could buy directly from publishers.
For more than 100 years, cost per thousand (CPM) pricing has controlled how advertising was bought and sold and how different media properties were compared. However, with the growth of real-time advertising over the past few years, there is a significant opportunity for advertisers to reach more targeted viewers, gain efficiency and improve ROI. In this webcast, Chris Martellotti explains why real-time buyers should consider shifting their focus from cost per impression to a more conversion focused metric. And subsequently, why some should explore changing their fundamental unit of pricing from CPM to cost per action (CPA). This webinar also helps buyers understand if they're actually ready for CPA buying and provides advice on how to get started.
AViary Real-time media playback
Presented at MMSYS 2013. The Internet infrastructure often supports multiple routes between two communicating hosts and, today, especially mobile hosts usually offer multiple network interfaces, so that disjoint paths between the hosts can be constructed. Having a number of (partly or fully) disjoint paths available may allow applications to distribute their traffic, aggregate capacity of different paths, choose the most suitable subset of paths, and support failover if a path fails. Exploiting multipath characteristics has been explored for TCP, but the requirements for real-time traffic differs notably. In this paper, we devise a multipath communication model for Real-time Transport Protocol (RTP); present minimal set of required protocol extensions; develop algorithms for scheduling RT...
A motion graphics ride behind the scenes of real-time media, looking at how measurement and targeting come together to create better advertising experiences for audiences everywhere.
live from gigiri
First Impression is the first real-time bidding platform that allows advertisers to buy inventory directly from publishers in the engage:BDR network, rather than just from ad exchanges. That means advertisers don't have to worry that their ads are just going to end up running on some random website. In fact, engage:BDR points to a study conducted last year by PubMatic and DigiDay, where 74 percent of brand advertisers said they would increase their RTB spending if they could buy directly from publishers.