- published: 18 Sep 2011
- views: 523461
Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
For business to consumer marketing it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries.[citation needed] The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.[citation needed]
Steven Paul "Steve" Jobs (/ˈdʒɒbz/; February 24, 1955 – October 5, 2011) was an American businessman, designer and inventor. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields. Jobs also co-founded and served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar.
In the late 1970s, Apple co-founder Steve Wozniak engineered one of the first commercially successful lines of personal computers, the Apple II series. Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, one year later, the Macintosh. During this period he also led efforts that would begin the desktop publishing revolution, notably through the introduction of the LaserWriter and the associated PageMaker software.
William Melvin "Bill" Hicks (December 16, 1961 – February 26, 1994) was an American stand-up comedian, social critic, satirist, and musician. His material largely consisted of general discussions about society, religion, politics, philosophy, and personal issues. Hicks' material was often controversial and steeped in dark comedy. In both his stand-up performances and during interviews, he often criticized consumerism, superficiality, mediocrity, and banality within the media and popular culture, describing them as oppressive tools of the ruling class, meant to "keep people stupid and apathetic".
Hicks was 16 years old when he started performing stand-up comedy at the Comedy Workshop in Houston, Texas, in 1978. During the 1980s he toured the United States extensively and performed a number of high profile television appearances. It was in the UK, however, where Hicks first amassed a significant fan base, packing large venues with his 1991 tour. Hicks died of pancreatic cancer in 1994 at the age of 32. In the years after his death, his work and legacy achieved acclaim in creative circles. In 2007 he was voted the fourth-greatest stand-up comic on the UK's 100 Greatest Stand-Ups on Channel 4, and appeared again in the updated 2010 list as the fourth-greatest comic.
Actors: Hugh Gall (producer), Hugh Gall (director), Hugh Gall (writer), George Greenough (producer), Darrin James (actor), Darrin James (writer), Andrew Tomlinson (producer), Ravindra Kharmai (producer), Jeffrey T. Morgan (editor), Jeffrey T. Morgan (producer), Jeffrey T. Morgan (writer), Ozie Cargile II (actor), Ozie Cargile II (composer), Darline Bucchare (actress), Charlie McQuillen (actor),
Genres: Short,Actors: Mike Kimmel (actor), Larry Jack Dotson (actor), Rosa Nichols (actress), Nellie Sciutto (actress), Tom Young (actor), Kerry McCormick (actress), Martin Ezelle (actor), Alcides Dias (actor), Earl Browning III (actor), Daniel James Chan (composer), Ralph Goin (actor), Tim Taylor (actor), Jim Garrity (actor), Robert Grossman (actor), Hank Sinatra (actor),
Genres: Comedy,