The Brit Awards (stylised as the BRIT Awards; often simply called the Brits) are the British Phonographic Industry's annual pop music awards and the British equivalent of the American Grammy Awards. The name was originally a shortened form of "British", "Britain" or "Britannia", but subsequently became a backronym for British Record Industry Trust. In addition, an equivalent awards ceremony for classical music, called the Classic BRIT Awards, is held each May. Robbie Williams holds the record for the most Brit Awards, having won a total of 12 as a solo artist and another five awards as part of Take That.

The awards began in 1978 and as annual event in 1982 under the auspices of the British record industry's trade association, the BPI. The last BPI Awards show was the first of the ceremonies to be broadcast on television, by the BBC. In 1989 they were renamed the Britannia Music Awards to echo sponsorship by Britannia Music Club and this was shortened to BRIT Awards. MasterCard has been the long-time sponsor of the event.

Justin Drew Bieber ( /ˈbiːbər/ BEE-bər, born March 1, 1994) is a Canadian Pop/R&B singer-songwriter, musician, and actor. Bieber was discovered in 2008 by Scooter Braun, who came across Bieber's videos on YouTube and later became his manager. Braun arranged for him to meet with Usher in Atlanta, Georgia, and Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher, and then to a recording contract with Island Records offered by L.A. Reid. Bieber's debut single, "One Time", was released in 2009 and peaked in the top twenty in Canada and charted in the top thirty in several international markets. His debut album, the seven-track EP My World, followed in November 2009, and was soon certified platinum in the United States. He became the first artist to have seven songs from a debut album chart on the Billboard Hot 100.

David Bowie ( /ˈboʊ.i/ BOH-ee; born David Robert Jones on 8 January 1947) is an English musician, actor, record producer and arranger. A major figure for over four decades in the world of popular music, Bowie is widely regarded as an innovator, particularly for his work in the 1970s. He is known for his distinctive voice and the intellectual depth and eclecticism of his work.

Bowie first caught the eye and ear of the public in July 1969, when his song "Space Oddity" reached the top five of the UK Singles Chart. After a three-year period of experimentation he re-emerged in 1972 during the glam rock era with the flamboyant, androgynous alter ego Ziggy Stardust, spearheaded by the hit single "Starman" and the album The Rise and Fall of Ziggy Stardust and the Spiders from Mars. Bowie's impact at that time, as described by biographer David Buckley, "challenged the core belief of the rock music of its day" and "created perhaps the biggest cult in popular culture." The relatively short-lived Ziggy persona proved merely one facet of a career marked by continual reinvention, musical innovation and striking visual presentation.