Advertising campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media channels across a specific time frame that often need to be clearly defined. Modern advertising campaigns often combine multiple online and offline channels such as online social media, TV, OOH media, branded packaging, etc.

A critical part of making an advertising campaign is determining a campaign theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short-lived due to factors such as being ineffective or market conditions and / or competition in the marketplace and marketing mix.

Advertising campaigns are developed to achieve a particular goal or a set of goals. Such goals typically include establishing a brand, raising brand awareness, increasing the rate of conversions/sales. The degree of success or failure at reaching these goals is measured with analytic tools. For instance, Google Analytics offers a set of instruments for reviewing and evaluation of online campaigns.

Face (disambiguation)

The face forms a part of the human body: the front of the head.

Face may also refer to:

General

Arts and entertainment

Film and television

The Face (UK TV series)

The Face was a British reality television series based on the American series of the same name. It aired on Sky Living from September to November 2013. The series saw three supermodels - Caroline Winberg, Erin O'Connor and Naomi Campbell - compete with each other to find the newest face of Max Factor.

The premiere of The Face drew poor ratings of only 132,000 viewers, a market share of 0.6% of British households watching TV at the time, and below the audience Sky Living averaged in the same time slot - 239,000 viewers (1% share) - during the year before the show aired. In July 2014, it was confirmed that due to poor ratings, the show was axed would not return for a second series.

Coaches

Series

Contestants

Elimination table

 Team Caroline 
 Team Erin 
 Team Naomi 

The Face (Australian TV series)

The Face was an Australian reality television modelling competition series aired on Fox8 of Foxtel and produced by Shine Australia. Naomi Campbell was the show's executive producer and one of the three supermodel coaches of the series, as with The Face (U.S.) and The Face (U.K.). It was reported that the channel and production team acquired the right to create an adaptation for Australian TV on 31 August 2013. Filming for the series took place from 1 November to 4 December 2013. The series was broadcast from March to May 2014.

The show premiered to 40,000 national viewers, which was the 18th most watched show on subscription television that night, but only fourth most watched program on FOX8. The remaining episodes of the series rated under 50,000 national viewers, with the finale attracting only 16,000 viewers (plus 25,000 viewers on FOX8 +2)

Coaches

Requirements

All applicants attempting to enter the competition were required to be female and be over the age of 18 or under the age 30 as of 1 November 2013. Applying contestants were also required to meet the minimum height requirement of 172 cm. Past experience as a model was not a requisite. Those with experience as a model could not have been in any national campaign within previous five years before applying. The deadline for all applications was 22 September 2013.