Italy prepares for entry into the Euro on 1 January.

• published: 21 Jul 2015
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SHOTLIST Rome - Recent 1. Scene from Italian TV program for children "melevisione" special show on "eurolilleri." 2. Devil figure sitting under tree talking UPSOUND: (Italian) "This here is human money from many countries in Europe. But they have to be changed because pretty soon new money will arrive, unique, and good for everyone. Perfect." 3. Italian TV ad for euro UPSOUND: (Italian): "Punctually like a watch, the first of January 2002 the euro arrives. The new money and banknotes will circulate together with the lire for two months until the 28th of February. Then only the euro will remain. But we will have 10 years to change our remaining lire. To get used to the euro, from the 15th of December there will be kits of change available in the banks and in post offices. Let's prepare for the change, time is money. The euro, enter into our daily life." 4. Classroom with old people learning about euro 5. Old couple using euro-calculator 6. Hand with euro-calculator 7. Wide shot, other people during a lesson 8. Mid shot, people sitting at the table indicating euro formats 9. Wide shot, teacher teaching in the classroom 10. Mid shot, different kinds of euro banknotes 11. Close shot, elderly student 12. SOUNDBITE: (Italian) Mimma (only name given) "The thing which is really frightening us is that we do not know how to count figures with lira and euro, understand? If those calculators work, and they work well, I think they help us a lot, don't they?" 14. Wide shot, Einaudi school, Rome, principal discussing euro with students 15. Close shot, student 16. Mid shot, girls studying pamphlet on euro 17. Close shot, pamphlet on euro 18. Close shot, girl studying pamphlet 19. Mid shot, principal talking to class 20. Italian TV ad for euro UPSOUND: (Italian) "The first of January 2002 is the first day of circulation of the new money. The euro enters daily life." 21. SOUNDBITE: (English) Pia Elliott, Italian Treasury Spokeswoman "The Italians are both curious and worried, it is a strange mixture where curiosity is a positive attitude and okay, they are slightly preoccupied but I don't think more than other people. It is a big change of course. But I think the Italians are really waiting for the first of January to see what is going to happen in their daily life. By the way, our claim in this last part of the year, October, November, December which is the countdown period is exactly this. The euro is entering out daily life." Milan-Varese Highway - November 20, 2001 22. Wide shot, exterior "autogrill" restaurant 23. Wide shot, people entering autogrill and getting bag full of pretend euro coins and bills 24. Make-believe euro coins 25. Mid shot, man looking into bag of "euro-money" 26. Woman paying with fake euro coins 27. Money being put in till 28. Close shot, cappucino STORYLINE: In less than a month the euro will go into circulation around Europe. The Italian public awareness campaign has intensified to hit all members of society from the old to the young. The Italian children's program "melevisione" or "apple-vision" is running a special called "eurolilleri" to help children understand the change in currency. It all takes place in the "fantabosca" or Fantasy Woods where various creatures are talking about getting rid of their old currencies and getting "eurolilleri." And for adults there are a series of new television ads explaining how the changeover for lire to euro is going to work. And for elderly Italians, local communities have organised special training sessions to familiarise the elderly with the new currency. The public awareness campaign has also targeted teenagers. You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/28c2262403b4c2805b8ad3b374d10707 Find out more about AP Archive: http://www.aparchive.com/HowWeWork