AN ADVERTISING campaign that debuted during the Oscars has shown the future of filmmaking, and it’s not what you think.
Chances are you probably have the tools right at your fingertips … literally.
During a 60-second advertising slot at the prestigious awards ceremony, Apple showcased the iPad as a tool for next-generation filmmakers.
Collaborating with Oscar-winning director Martin Scorsese, the commercial featured creative students from Los Angeles County High School working on numerous visual projects using the iPad.
Accompanying their efforts is a voiceover from Scorsese’s commencement speech to the NYU Tisch School of the Arts Class of 2014.
Even though Scorsese’s voiceover wasn’t recorded specifically for the campaign, the esteemed director’s words ring true with all creative types.
“Every step is a first step. Every brushstroke is a test. Every scene is a lesson. Every shot is a school. So let the learning continue,’ he said.
The campaign is the second marquee awards show Apple has used to deliver targeted advertising after airing a music-themed iPad Air 2 spot during the Grammys.
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