Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Lyrics

Lyrics are words that make up a song usually consisting of verses and choruses. The writer of lyrics is a lyricist. The words to an extended musical composition such as an opera are, however, usually known as a "libretto" and their writer, as a "librettist". The meaning of lyrics can either be explicit or implicit. Some lyrics are abstract, almost unintelligible, and, in such cases, their explication emphasizes form, articulation, meter, and symmetry of expression.

Etymology

"Lyric" derives via Latin lyricus from the Greek λυρικός (lyrikós), the adjectival form of lyre. It first appeared in English in the mid-16th century in reference, to the Earl of Surrey's translations of Petrarch and to his own sonnets.Greek lyric poetry had been defined by the manner in which it was sung accompanied by the lyre or cithara, as opposed to the chanted formal epics or the more passionate elegies accompanied by the flute. The personal nature of many of the verses of the Nine Lyric Poets led to the present sense of "lyric poetry" but the original Greek sense—words set to music—eventually led to its use as "lyrics", first attested in Stainer and Barrett's 1876 Dictionary of Musical Terms. Stainer and Barrett used the word as a singular substantive: "Lyric, poetry or blank verse intended to be set to music and sung". By the 1930s, the present use of the plurale tantum "lyrics" had begun; it has been standard since the 1950s. The singular form "lyric" still appears; its present use, however, is to refer to a specific phrase within a song's lyrics.

Video

Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media.

Video systems vary greatly in the resolution of the display, how they are refreshed, and the rate of refreshed, and 3D video systems exist. They can also be carried on a variety of media, including radio broadcast, tapes, DVDs, computer files etc.

History

Video technology was first developed for Mechanical television systems, which were quickly replaced by cathode ray tube (CRT) television systems, but several new technologies for video display devices have since been invented. Charles Ginsburg led an Ampex research team developing one of the first practical video tape recorder (VTR). In 1951 the first video tape recorder captured live images from television cameras by converting the camera's electrical impulses and saving the information onto magnetic video tape.

Video recorders were sold for $50,000 in 1956, and videotapes cost $300 per one-hour reel. However, prices gradually dropped over the years; in 1971, Sony began selling videocassette recorder (VCR) decks and tapes to the public.

Johnny Cash

Johnny "J.R." Cash (February 26, 1932 – September 12, 2003) was an American singer-songwriter, guitarist, actor, and author, who was widely considered one of the most influential musicians of the 20th century and one of the best-selling music artists of all time, having sold more than 90 million records worldwide. Although primarily remembered as a country music icon, his genre-spanning songs and sound embraced rock and roll, rockabilly, blues, folk, and gospel. This crossover appeal won Cash the rare honor of multiple inductions in the Country Music, Rock and Roll and Gospel Music Halls of Fame.

Cash was known for his deep, calm bass-baritone voice, the distinctive sound of his Tennessee Three backing band, a rebelliousness coupled with an increasingly somber and humble demeanor, free prison concerts, and a trademark look, which earned him the nickname "The Man in Black". He traditionally began his concerts with the simple "Hello, I'm Johnny Cash", followed by his signature "Folsom Prison Blues".

Katy Perry

Katheryn Elizabeth "Katy" Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and actress. After singing in church during her childhood, she pursued a career in gospel music as a teenager. Perry signed with Red Hill Records and released her debut studio album Katy Hudson in 2001, which was commercially unsuccessful. She moved to Los Angeles the following year to venture into secular music after Red Hill ceased operations. After being dropped by The Island Def Jam Music Group and Columbia Records, Perry signed a recording contract with Capitol Records in April 2007.

Perry rose to fame in 2008 with the release of the singles "I Kissed a Girl" – which sparked controversy for its homosexual themes – and "Hot n Cold" from her second album, a pop rock record titled One of the Boys. Her third album, Teenage Dream (2010), ventured into disco, and contained the U.S. Billboard Hot 100 chart-topping singles "California Gurls", "Teenage Dream", "Firework", "E.T.", and "Last Friday Night (T.G.I.F.)" as well as the number-three single "The One That Got Away". The album became the first by a female artist to produce five number-one Billboard Hot 100 songs, and the second overall after Michael Jackson's album Bad. In March 2012, she reissued the album as Teenage Dream: The Complete Confection, which produced the songs "Part of Me" and "Wide Awake".