House Of Ernest - Paradise Garade
House of Ernest
ART TEAM takes on a collection
Inspired by 70s
London PUNK
"PARADISE GARAGE"
In response to
London fashion week's ode to
Punk, the House of Ernest 'CREATIVE TEAM' has created a collection that harks back to London circa
1976 and the Punk area in general, merging it with today.
The collection is telling a story of the dark rebellious side of
1970's London in stark contrast to the swinging sixties or disco eras, with hair styled in contrasting textures, hair cut to look like it has been torn and colour that looks as though you've done it in you bathroom. Punk is reborn.
The six looks all have names that show relation to the
Punk movement and each look has its own back story.
Rancid --
Californian Punk band influenced by
The Clash. On the London catwalk the undertones of Punk inspires this look. Raw texture in the cut with random colour, looking almost as though it has been through in the hair.
Anarchist -- What better way to describe the movement. The
Vidal Sassoon precision cutting revolution was really taking hold during this time and Anarchist draws from this using a punk inspired twist. The bob takes a different and raw look, ready of a '
Sex Pistols' gig, showing the attitude of a London Punk.
Vicious -- This iconic look is named after arguable the best known Punk
Pioneer Sid Vicious. The
Mohawk embodies everything that is punk and the most notorious hairstyle of the decade. The 'charged' Mohawk was one of the most popular where the hair stood all on end with bleached or bright colours. A uni-sex hairstyle where anything goes as long as it is big and loud!
Vivienne -- After the
Queen of Punk,
Vivienne Westwood, is the inspiration behind this look. Her role in the Punk revolution and boutique "
SEX" which many feel gave birth to the revolution leads us to this raw matted look.
Rotten --
Named after the
Sex Pistol from man
Jonny Rotten.
David Bowie rebellious ways take on an even fiercer and aggressive nature fighting any conformity with bold clashes of colour.
Mental -- This comes from a wall of graffiti in
London's East End with the word mental as the focal
point. Mental emanates the history of punk, rebelling against the man and see establishment that is 'The
Norm'. Creating a wall of hair being padded internally. It has created, elegant strong shape but been defiled by graffiti colouring.
The
Creative Team for the House of Ernest collection PARADISE GARAGE has been cleverly crafted. "
Playing with forward vision and creating shapes for a punk revival"