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E-commerce battle moves beyond the discounts

Live Mint 19 Jun 2019
All of this is digitally tracked so we know what happened to the product, how the customer responded to our product delivery ... We are not doing multiple deliveries because the user was unavailable; our shipments are going to one kiosk and returns are faster,” said Amar Nagaram, head, Myntra-Jabong in an interview ... “They don’t have a choice ... .
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