Campaign advertising

In politics, campaign advertising is the use of an advertising campaign through the media to influence political debate, and ultimately, voters. These ads are designed by political consultants and political campaign staff. Many countries restrict the use of broadcast media to broadcast political messaging. In the EU, many countries do not permit paid-for TV or radio advertising for fear that wealthy groups will gain control of airtime making fair play impossible and distort the political debate in the process. In both the United Kingdom and Ireland, paid advertisements are forbidden, though political parties are allowed a small number of party political broadcasts in the run up to election time. The United States has a very free market for broadcast political messaging. Canada allows paid-for political broadcasts but requires equitable access to the airwaves. Campaigns can include several different media (depending on local law). The time span over which political campaign advertising is possible varies greatly from country to country, with campaigns in the United States lasting a year or more to places like the UK and Ireland where advertising is restricted by law to just a short period of weeks before the election. Social media has become very important in political messaging, making it possible to message larger groups of constituents with very little physical effort or expense, but the totality of messaging through these channels is often out of the hands of campaign managers.

Bernie Sanders

Bernard "Bernie" Sanders (born September 8, 1941) is an American politician and the junior United States Senator from Vermont. He is a candidate for the Democratic nomination for President of the United States in the 2016 U.S. presidential election. A Democrat as of 2015, Sanders had been the longest-serving independent in U.S. congressional history, though his caucusing with the Democrats entitled him to committee assignments and at times gave Democrats a majority. Sanders has been the ranking minority member on the Senate Budget Committee since January 2015, and previously served for two years as chair of the Senate Veterans' Affairs Committee.

Sanders was born and raised in the New York City borough of Brooklyn and graduated from the University of Chicago in 1964. While a student, he was an active civil rights protest organizer for the Congress of Racial Equality and the Student Nonviolent Coordinating Committee. After settling in Vermont in 1968, Sanders ran unsuccessful third-party campaigns for governor and U.S. senator in the early to mid-1970s. As an independent, he was elected mayor of Burlington, Vermont's most populous city, in 1981, and was reelected three times. In 1990, he was elected to represent Vermont's at-large congressional district in the U.S. House of Representatives. In 1991, Sanders co-founded the Congressional Progressive Caucus. He served as a congressman for 16 years before being elected to the U.S. Senate in 2006. In 2012, he was reelected with 71% of the popular vote. During the 2016 presidential primaries, Sanders became the first self-described democratic socialist and first Jewish American to win a presidential primary of a major party, namely the New Hampshire primary.

Donald Trump

Donald John Trump, Sr. (born June 14, 1946) is an American businessperson and media personality. He is the chairman and president of The Trump Organization and the founder of Trump Entertainment Resorts. Trump's career, branding efforts, personal life, wealth, and outspoken manner have made him famous throughout the country. Since 2015, he is also a candidate for the Republican nomination for President of the United States in the 2016 election.

Trump is a native of New York City and a son of Fred Trump, who inspired him to enter real estate development. After two years at Fordham University and while studying at Wharton School of the University of Pennsylvania, Trump worked for his father's firm, Elizabeth Trump & Son. Upon graduating in 1968 he joined the company, and in 1971 was given control, renaming the company "The Trump Organization". Since then he has built hotels, golf courses, and other properties, many of which bear his name. He is a major figure in the American business scene and has received prominent media exposure. The NBC reality show The Apprentice bolstered his fame, and his three marriages were extensively reported in tabloids.

Ted Cruz

Rafael Edward "Ted" Cruz (born December 22, 1970) is an American politician and the junior United States Senator from Texas. He is a candidate for the Republican nomination for President of the United States, in the 2016 presidential election.

Cruz graduated from Princeton University in 1992, and from Harvard Law School in 1995. Between 1999 and 2003, Cruz was the director of the Office of Policy Planning at the Federal Trade Commission, an associate deputy attorney general at the United States Department of Justice, and domestic policy advisor to President George W. Bush on the 2000 George W. Bush presidential campaign. He served as Solicitor General of Texas from 2003 to 2008, appointed by Texas Attorney General Greg Abbott. He was the first Hispanic, and the longest-serving solicitor general, in Texas history. From 2004 to 2009, Cruz was also an adjunct professor of law at the University of Texas School of Law in Austin, where he taught U.S. Supreme Court litigation.

Cruz ran for the Senate seat vacated by fellow Republican Kay Bailey Hutchison, and in July 2012 defeated Lieutenant Governor David Dewhurst during the Republican primary runoff, 57%–43%. Cruz then defeated former state Representative Paul Sadler in the November 2012 general election, winning 56%–41%. He is the first Hispanic American to serve as a U.S. senator representing Texas, and is one of three Senators of Cuban descent. Cruz chairs the United States Senate Judiciary Subcommittee on Oversight, Federal Rights and Agency Activities, and is also the chairman of the United States Senate Commerce Subcommittee on Space, Science and Competitiveness. In November 2012, he was appointed vice-chairman of the National Republican Senatorial Committee.