Maxim (magazine)

Maxim is an international men's magazine, devised and launched in the UK in 1995, but based in New York since 1997, and prominent for its photography of actresses, singers, and female models whose careers are at a current peak. It is the largest men's luxury lifestyle brand in America, reaching nearly 9 million readers each month. Maxim Digital reaches more than 4 million unique viewers each month. Maxim magazine publishes 16 editions, sold in 75 countries worldwide.

On February 27, 2014, Maxim was bought by entrepreneur Sardar Biglari. He is the founder of Biglari Holdings and Biglari Capital. As the new owner he commented, "We plan to build the business on multiple dimensions, thereby energizing our readership and viewership." In January 2016, Biglari officially took over as Editor-in-Chief of Maxim, though a Maxim staffer said that the new masthead title just formalizes what has always been clear: Biglari exercises full editorial control over Maxim. At one point last year, the staffer said, he decided to throw out a nearly-complete version of the December issue in order to completely redesign the magazine. On January 13, 2016 Gilles Bensimon joined Biglari as a special creative director. "What drew me to Maxim was Sardar's vision for the brand," said Bensimon.