Lego

Lego (/ˈlɛɡoʊ/) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways, to construct objects such as vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects.

The Lego Group began manufacturing the interlocking toy bricks in 1949. Since then a global Lego subculture has developed. Supporting movies, games, competitions, and six Legoland amusement parks have been developed under the brand. As of July 2015, 600 billion Lego parts had been produced.

In February 2015, Lego replaced Ferrari as Brand Finance's "world's most powerful brand".

History

The Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934, his company came to be called "Lego", derived from the Danish phrase leg godt, which means "play well". In 1947, Lego expanded to begin producing plastic toys. In 1949 Lego began producing, among other new products, an early version of the now familiar interlocking bricks, calling them "Automatic Binding Bricks". These bricks were based in part on the Kiddicraft Self-Locking Bricks, which were patented in the United Kingdom in 1939 and released in 1947. Lego modified the design of the Kiddicraft brick after examining a sample that they received from the supplier of an injection-molding machine that Lego purchased. The bricks, originally manufactured from cellulose acetate, were a development of the traditional stackable wooden blocks of the time.

Captain America

Captain America is a fictional superhero appearing in American comic books published by Marvel Comics. Created by cartoonists Joe Simon and Jack Kirby, the character first appeared in Captain America Comics #1 (cover dated March 1941) from Timely Comics, a predecessor of Marvel Comics. Captain America was designed as a patriotic supersoldier who often fought the Axis powers of World War II and was Timely Comics' most popular character during the wartime period. The popularity of superheroes waned following the war and the Captain America comic book was discontinued in 1950, with a short-lived revival in 1953. Since Marvel Comics revived the character in 1964, Captain America has remained in publication.

Captain America wears a costume that bears an American flag motif, and is armed with a nearly indestructible shield that he throws at foes. The character is usually depicted as the alter ego of Steve Rogers, a frail young man enhanced to the peak of human perfection by an experimental serum to aid the United States government's imminent efforts in World War II. Near the end of the war, he was trapped in ice and survived in suspended animation until he was revived in the present day. Although Captain America often struggles to maintain his ideals as a man out of his time with its modern realities, he remains a highly respected figure in his community which includes becoming the long-time leader of the Avengers.