- published: 10 Apr 2011
- views: 894
Ebro trucks was a Spanish brand of light and medium trucks and buses, as well as all-wheel-drive utility vehicles and agricultural tractors, based mainly in Barcelona, Madrid, and Ávila.
Ebro parent company, Motor Ibérica, was set up in 1954 to build British-designed Ford trucks under license, Ebro range being based on Ford's Thames Trader. During the late-1960s and early-1970s the company took over four Spanish light vehicle makers: Fadisa, (Alfa Romeo Romeo vans), Aisa (Avia trucks), Siata (SEAT car derived minivans), and Viasa (various Jeep 4x4s and Forward Control utility vehicles), in addition to the Spanish branch of Perkins engines.
This resulted in a real frenzy of badge engineering, as one could see Avia-badged Jeeps, Ebro-badged Alfa-Romeos, and so on. Meanwhile, Ebro introduced tilt-cab Ford 'D'-Series derived models for loads of between l'/2 and 7 tons and gradually added new models until the range covered 2- and 3-axle rigids and articulated types from 3 to 27 tons capacity.
Ebro also entered the agricultural tractor market through a license agreement with Massey-Ferguson, which eventually led to the later becoming Motor Iberica controlling shareholder.
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