- published: 29 Apr 2010
- views: 169889
In public relations and communication science, publics are groups of individuals, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
The name "public" originates with the Latin "populus" or "poplicus", and in general denotes some mass population ("the people") in association with some matter of common interest. So in political science and history, a public is a population of individuals in association with civic affairs, or affairs of office or state. In social psychology, marketing, and public relations, a public has a more situational definition.John Dewey defined (Dewey 1927) a public as a group of people who, in facing a similar problem, recognize it and organize themselves to address it. Dewey's definition of a public is thus situational: people organized about a situation. Built upon this situational definition of a public is the situational theory of publics by James E. Grunig (Grunig 1983), which talks of nonpublics (who have no problem), latent publics (who have a problem), aware publics (who recognize that they have a problem), and active publics (who do something about their problem).
Maybe you will and maybe you won't
Maybe you care, but hey I'd like to think you don't
Maybe you're right and maybe I'm wrong
Maybe you stay up worrying about it all night long?
Danger, there's a man inside
Watch out, what are you trying to hide?
Oh God it must be tough
Danger, there's a man inside
Screaming like his heart's on fire
Oh God it must be tough
When you've taken all that you can get
and you've still not had enough
When you've taken all your medicine
but you're still feeling rough
How to find the time in one short life
to deal with all this fuss?
Chorus:
It must be tough, tough, tough
It must be tough, tough, yeah, yeah
It must be tough
Maybe it's hard for you to see
Maybe it's hard, but hey, that's how it's meant to be
never get nowhere on teh fence
Maybe we all need something we can push against
Danger, there's a man inside
Watch out, qhat you trying to hide?
Oh God it must be tough
Danger, there's a man inside
Screaming like his brain's on fire
Oh God it must be tough
When you've had as much as you can take
but you still not had enough
When you've taken all your medicine
but you're still feeling rough
Chorus:
Oh, it's as hard as it is true
When it comes to you too easy
it goes away the same way too
And it must be tough, but you know what you have to do
'Cos it's a long long way to Heaven
And you know you'll only get there
if you have the funk and nerve to push on through
It's name
Weh deh deh deh deh deh deh deng deng deng ay
Weh deh deh deh deh deh deh deng deng deng ay
You must be rough, ay
You mu' be tough, ay
You must have come here to call my bluff ahh,
But General Public say the artical stuff, boom
Crowd of people say they can't get enough ay
Weh, deh deh deng boom
Tell dem again mmmm
Weh deh deh deh deh deh deh deng deng deng, go
Danger!
Watch out!
Oh God it must be tough
Because we ruffer dan ruff and we tuffer dan tough ay
Danger, there's a man inside
screaming like his sould's on fire
Oh God it must be tough
Brrrr
When you've taken all that you can get
and you've still not had enough
When you've taken all your medicine
but you're still feeling rough
How to find the time in one sweet life
to deal with all this fuss?
It must be tough, tough, tough
It must be tough, tough, yeah yeah yeah
It must be tough, tough, tough
Weh deh deh deh deh deh deh deng deng deng ay
It must be tough, tough, yeah yeah yeah
It must be tough, tough
Because we ruffer dan ruff and we tuffer dan tough
It must be tough, tough, yeah yeah yeah
It must be tough
Weh deh deh deh deh deh deh deng deng deng ay
Yeah, yeah, yeah it must be
Weh deh deh deh deh deh deh deng deng deng right
Yeah, yeah, yeah it must be
Weh deh deh deh deh deh deh deng deng deng ay
Yeah, yeah, yeah it must be
Weh deh deh deh deh deh deh deng deng deng right