- published: 14 Oct 2012
- views: 10283
7 For All Mankind (often referred to simply as Seven, Seven Jeans or 7FAM) is a brand of designer jeans founded by Michael Glasser, Peter Koral, and Jerome Dahan in 2000 and headquartered in Los Angeles, California. Since 2007, it has been owned by the VF Corporation.
7 for All Mankind began by designing women's jeans. A men's jeans line was introduced in fall 2002, and its Children Denim Collection for boys and girls in fall 2005. In addition to jeans, 7 for All Mankind produces other clothing items such as skirts, shorts, and denim jackets. The brand is sold in over 80 countries including Europe, Canada, and Japan.
Dahan and Glasser, denim designers who had worked in the apparel industry for years, created the company in response to what they saw as a void in the contemporary denim market. Focusing on women's denim lovers, the company enjoyed near-overnight success because of the fit, fabrics, washes, attention to detail, and the iconic swooping logo that adorned the product's back pockets. A myriad of designer denim upstarts followed 7FAM in Los Angeles, making it the world center for casual fashion. 7 For All Mankind's proximity to Los Angeles makes the brand popular with celebrities and urban, fashion-conscious young adults. The two partners brought in Marc Jacobs for financial backing.
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We can see up to Saturn
But we're blind down on Earth
Understand cosmic patterns
But don't know our own worth
Building up higher towers
While our lives fall apart
What is wrong with this picture?
Oh, let's go back to the start
We can do what we want
We can do what we please
We know what we want
What do we need?
Lie here, be still
The universe won't stop without you
You don't have to change the world today
Be still and wait
Change is faster than progress
Burning time in the fire
Going forwards but backwards
Check your heart if I'm right
All the phones and computers
No-one knows who you are
It's the worst kind of future
Oh, let's go back to the start
We can do what we want
We can do what we please
We know what we want
What do we need?
Lie here, be still
The universe won't stop without you
You don't have to change the world today
Be still and wait
Lie here and be still
The universe won't stop without you
You don't have to change the world today
Be still and wait
We can do what we want
We can do what we please
We know what we want
What do we need?
We can do what we want
We can do what we please
What do we want?
What do we need?
Lie here and be still
The universe won't stop without you
You don't have to change the world today
Be still and wait
Be still and wait