Buick Y-Job, the first concept car

Harley J. Earl (November 22, 1893 – April 10, 1969) was first Vice President of Design at General Motors. He was an industrial designer and a pioneer of modern transportation design. A coachbuilder by trade, Earl pioneered the use of freeform sketching and hand sculpted clay models as automotive design techniques. He subsequently introduced the "concept car" as both a tool for the design process and a clever marketing device.

Earl's Buick Y-Job was the first concept car. He started "Project Opel", which eventually became the Chevrolet Corvette, and he authorized the introduction of the tailfin to automotive styling. During World War II, he was an active contributor to the Allied research and development to advance the art and science of camouflage.

Early life[link]

Harley Earl was born in Hollywood, California.^[1] His father, J. W. Earl, began work as a coachbuilder in 1889. The senior Earl eventually changed his practice from horse-drawn vehicles to custom bodies and customized parts and accessories for automobiles, founding Earl Automobile Works in 1908.^[1][2]

Earl began studies at Stanford University, but left prematurely to work with, and learn from, his father at Earl Automotive Works. By this time, the shop was building custom bodies for Hollywood movie stars, including Roscoe "Fatty" Arbuckle and Tom Mix.^[1][2]

General Motors[link]

1928 LaSalle phaeton

Earl Automotive Works was bought by Cadillac dealer Don Lee, who kept Harley Earl as director of its custom body shop.^[3]

Lawrence P. Fisher, general manager of the Cadillac division, was visiting Cadillac dealers and distributors around the country, including Lee. Fisher met Earl at Lee's dealership and observed him at work. Fisher, whose automotive career began with coachbuilder Fisher Body, was impressed with Earl's designs and methods, including the use of modeling clay to develop the forms of his designs.^[3][4]

Fisher commissioned Earl to design the 1927 LaSalle for Cadillac's companion marque. The success of the LaSalle convinced General Motors president Alfred P. Sloan to create the Art and Color Section of General Motors, and to name Earl as its first director.^[2][4]

Prior to the establishment of the Art and Colour Section, American automobile manufacturers did not assign any great importance to the appearance of automobile bodies.^[4] Volume manufacturers built bodies designed by engineers guided only by functionality and cost. Many luxury-car manufacturers, including GM, did not make bodies at all, opting instead to ship chassis assemblies to a coachbuilder of the buyer's choice.

The executives at General Motors at the time, including engineers, division heads, and sales executives, viewed Earl's conceptual ideas as flamboyant and unfounded. Earl struggled to legitimize his design approach against the tradition and production-oriented executives. As head of the newly formed GM "Art and Colour Section" of GM in 1927, he was initially referred to as one of the "pretty picture boys", and his Design Studio as being the "Beauty Parlor".^[5][4]

In 1937, the Art and Colour Section was renamed the Styling Section.^[4][6] Sloan eventually promoted Earl all the way to the vice president level, making him (to Sloan's knowledge) the first styling person to be a VP at a large corporation.^[4]

Harley Earl and Alfred P. Sloan implemented "Dynamic Obsolescence" (essentially synonymous with planned obsolescence) and the "Annual Model Change" (tying model identity to a specific year) to further position design as an engine for the company's product success.^[7] These ideas are largely taken for granted today but were unusual at the time.

Buick Y-Job[link]

Rear view of Buick Y-Job

In 1939, the Styling Division, under Earl's instruction, styled and built the Buick Y-Job, the motor industry's first concept car. While many one-off custom automobiles had been made before, the Y-job was the first car built by a mass manufacturer for the sole purpose of determining the public's reaction to new design ideas. After being shown to the public, the Y-job became Earl's daily driver.^[8]

Camouflage research[link]

In 1942, during World War II, Earl established a camouflage research and training division at General Motors, one consequence of which was a 22-page document called Camouflage Manual for General Motors Camouflage.^[9] A decade before, two former World War I camouflage artists, Ledyard Towle (a U.S. Army camoufleur) and McClelland Barclay (who created the Fisher Body ads, and contributed to U.S. Navy camouflage during both World Wars) had worked as designers at General Motors. In addition, among Earl's apprentices was English designer David Jones, who worked at its British division at Vauxhall Motors, and who served in the camouflage section of the Royal Engineers during World War II.^[10]

Tailfins[link]

1959 Cadillac tailfin

Harley Earl authorized the Frank Hershey design for the 1948 Cadillac, which incorporated the first automotive tailfins.^[11] Inspiration for the fins came from the Lockheed P-38 Lightning.^[1][12][4] But it also extended beyond the war during the age when space rockets captured the popular imagination (1950s and 1960s). The style caught on throughout Detroit and eventually led to competition between Earl and Virgil Exner over the size and complexity of tailfins, culminating with those on the 1959 Cadillac models.

Chevrolet Corvette[link]

Chevrolet Corvette

Influenced by the English and European sports cars being raced on road racing circuits after World War II, Earl decided that General Motors needed to make a sports car. Design work on "Project Opel" began as a secret project. He first offered the project to Chevrolet general manager Ed Cole. Cole accepted the project without hesitation, and the car was offered to the public in 1953 as the Chevrolet Corvette.^[13]

Succession[link]

Harley Earl retired from General Motors in 1958 after overseeing the design of the 1959 models. He was succeeded as vice-president with responsibility for the Design and Styling Department by Bill Mitchell, under whose leadership GM design became less ornamental.

Before Earl retired, General Motors became the largest corporation in the world, and design was acknowledged as the leading sales factor within the automotive industry.^[14]

Death and legacy[link]

Harley Earl suffered a stroke and died in West Palm Beach, Florida, on April 10, 1969. He was 75 years old.^[1]

He is remembered as the first styling chief in the United States automobile industry, the originator of clay modeling of automotive designs, the wraparound windshield, the hardtop sedan, factory two-tone paint, and tail-fins. He said in 1954, "My primary purpose for twenty-eight years has been to lengthen and lower the American automobile, at times in reality and always at least in appearance."^[4] The extremely low and long American cars of the 1960s and 1970s show the extent to which Earl influenced an entire industry and culture.

One of his concept car designs, the turbine-powered Firebird I, is reproduced in miniature on the Harley J. Earl Trophy, which goes to the winner of the season-opening Daytona 500 NASCAR race.

Harley Earl was used in a brief advertising campaign for Buick, particularly during its reconstruction period between 2001 and 2002. Actor John Diehl, portraying Earl (or his ghost) was used to symbolize the importance of design in Buick's cars, or as the ads put it, the "Spirit of American Style". Earl's trademark fedora was often used as an icon in these advertisements.^[6]

In a December 1999 special section in the Detroit Free Press, Earl was ranked the third most significant Michigan artist of the 20th century, behind Aretha Franklin and Stevie Wonder.^[15]

See also[link]

• NASCAR National Commissioner

References[link]

Bibliography[link]

• Sloan, Alfred P. (1964), McDonald, John, ed., My Years with General Motors, Garden City, NY, USA: Doubleday, LCCN 64011306, OCLC 802024, http://books.google.com/books?id=qHJEAAAAIAAJ. Republished in 1990 with a new introduction by Peter Drucker (ISBN 978-0385042352). 

Tiger Woods
Woods at a Chevron World Challenge charity event (2011)
Personal information
Full name	Eldrick Tont Woods
Nickname	Tiger
Born	(1975-12-30) December 30, 1975 (age 36) Cypress, California
Height	6 ft 1 in (1.85 m)
Weight	185 lb (84 kg; 13.2 st)
Nationality	United States
Residence	Jupiter Island, Florida
Spouse	Elin Nordegren (2004–2010)
Children	Sam Alexis (b. 2007) Charlie Axel (b. 2009)
Career
College	Stanford University (two years)
Turned professional	1996
Current tour(s)	PGA Tour (joined 1996)
Professional wins	99[1]
Number of wins by tour
PGA Tour	72 (3rd all time)
European Tour	38 (3rd all time)[2][3]
Japan Golf Tour	2
Asian Tour	1
PGA Tour of Australasia	1
Other	16
Best results in Major Championships (Wins: 14)
Masters Tournament	Won: 1997, 2001, 2002, 2005
U.S. Open	Won: 2000, 2002, 2008
The Open Championship	Won: 2000, 2005, 2006
PGA Championship	Won: 1999, 2000, 2006, 2007
Achievements and awards
PGA Tour Rookie of the Year	1996
PGA Player of the Year	1997, 1999, 2000, 2001, 2002, 2003, 2005, 2006, 2007, 2009
PGA Tour Player of the Year	1997, 1999, 2000, 2001, 2002, 2003, 2005, 2006, 2007, 2009
PGA Tour leading money winner	1997, 1999, 2000, 2001, 2002, 2005, 2006, 2007, 2009
Vardon Trophy	1999, 2000, 2001, 2002, 2003, 2005, 2007, 2009
Byron Nelson Award	1999, 2000, 2001, 2002, 2003, 2005, 2006, 2007, 2009
FedEx Cup Champion	2007, 2009
(For a full list of awards, see here)

Eldrick Tont "Tiger" Woods (born December 30, 1975)^[4][5] is an American professional golfer whose achievements to date rank him among the most successful golfers of all time. Formerly the World No. 1, he is the highest-paid professional athlete in the world, having earned an estimated US$90.5 million from winnings and endorsements in 2010.^[6][7]

Woods turned professional in 1996, and by April 1997 he had already won his first major, the 1997 Masters. He first reached the number one position in the world rankings in June 1997. Through the 2000s, Woods was the dominant force in golf, spending 264 weeks from August 1999 to September 2004 and 281 weeks from June 2005 to October 2010 as world number one. From December 2009 to early April 2010, Woods took leave from professional golf to focus on his marriage after he admitted infidelity. His multiple infidelities were revealed by several different women, through many worldwide media sources.^[8] This was followed by a loss of form, and his ranking gradually fell to a low of #58 in November 2011.^[7][9] He snapped a career-long winless streak of 107 weeks when he captured the Chevron World Challenge in December 2011.^[9] As of April 8, 2012, he is ranked #8.^[10]

Woods has broken numerous golf records. He has been world number one for the most consecutive weeks and for the greatest total number of weeks of any other golfer. He has been awarded PGA Player of the Year a record ten times,^[11] the Byron Nelson Award for lowest adjusted scoring average a record eight times, and has the record of leading the money list in nine different seasons. He has won 14 professional major golf championships, the second highest of any player (Jack Nicklaus leads with 18), and 72 PGA Tour events, third all time behind Sam Snead and Nicklaus.^[12] He has more career major wins and career PGA Tour wins than any other active golfer does. He is the youngest player to achieve the career Grand Slam, and the youngest and fastest to win 50 tournaments on tour. Additionally, Woods is only the second golfer, after Jack Nicklaus, to have achieved a career Grand Slam three times. Woods has won 16 World Golf Championships, and won at least one of those events in each of the first 11 years after they began in 1999.

Background and family[link]

Woods was born Eldrick Tont Woods in Cypress, California, to Earl (1932–2006) and Kultida (Tida) Woods (born 1944). He is the only child of their marriage, but does have two half-brothers, Earl Jr. (born 1955) and Kevin (born 1957), and a half-sister, Royce (born 1958) from the 18-year marriage of Earl Woods and his first wife, Barbara Woods Gray.^[13] Earl, a retired lieutenant colonel and Vietnam War veteran, was of mixed African American, Chinese, and Native American ancestry. Kultida (née Punsawad), originally from Thailand (where Earl had met her on a tour of duty in 1968), is of mixed Thai, Chinese, and Dutch ancestry. This makes Woods himself half Asian (one-quarter Chinese and one-quarter Thai), one-quarter African American, one-eighth Native American, and one-eighth Dutch.^[14] He refers to his ethnic make-up as "Cablinasian" (a syllabic abbreviation he coined from Caucasian, Black, American Indian, and Asian).^[15]

Woods' first name, Eldrick, was coined by his mother because it began with "E" (for Earl) and ended with "K" (for Kultida). His middle name Tont is a traditional Thai name. He was nicknamed Tiger in honor of his father's friend Col. Vuong Dang Phong, who had also been known as Tiger.^[16]

Woods has a niece, Cheyenne Woods, who is an amateur golfer on Wake Forest University's golf team.^[17]

Early life and amateur golf career[link]

Woods grew up in Orange County, California. He was a child prodigy, introduced to golf before the age of two, by his athletic father Earl, a single-figure handicap amateur golfer who had been one of the earliest African-American college baseball players at Kansas State University.^[18] In 1978, Tiger putted against comedian Bob Hope in a television appearance on The Mike Douglas Show. At age three, he shot a 48 over nine holes over the Cypress Navy course, and at age five, he appeared in Golf Digest and on ABC's That's Incredible.^[19] Before turning seven, Tiger won the Under Age 10 section of the Drive, Pitch, and Putt competition, held at the Navy Golf Course in Cypress, California.^[20] In 1984 at the age of eight, he won the 9–10 boys' event, the youngest age group available, at the Junior World Golf Championships.^[21] He first broke 80 at age eight.^[22] He went on to win the Junior World Championships six times, including four consecutive wins from 1988 to 1991.^{[23][24][25][26][27]}

Woods' father Earl wrote that Tiger first beat him when he was 11 years old, with Earl trying his best. Earl lost to Tiger every time from then on.^[28][29] Woods first broke 70 on a regulation golf course at age 12.^[30]

Woods' first major national junior tournament was the 1989 Big I, when he was 13 years old. Woods was paired with pro John Daly, then relatively unknown, in the final round; the event's format placed a professional with each group of juniors who had qualified. Daly birdied three of the last four holes to beat Woods by only one stroke.^[31] As a young teenager, Woods first met Jack Nicklaus in Los Angeles at the Bel-Air Country Club, when Nicklaus was performing a clinic for the club's members. Woods was part of the show, and impressed Nicklaus and the crowd with his skills and potential.^[32] Earl Woods had researched in detail the career accomplishments of Nicklaus, and had set his young son the goals of breaking those records.^[30]

While attending Western High School in Anaheim at the age of 15, Woods became the youngest ever U.S. Junior Amateur champion (a record which stood until it was broken by Jin Liu in 2010).^[33] He was named 1991's Southern California Amateur Player of the Year (for the second consecutive year) and Golf Digest Junior Amateur Player of the Year. In 1992, he defended his title at the U.S. Junior Amateur Championship, becoming the first multiple winner; competed in his first PGA Tour event, the Nissan Los Angeles Open (he missed the 36-hole cut); and was named Golf Digest Amateur Player of the Year, Golf World Player of the Year, and Golfweek National Amateur of the Year.^[34][35]

The following year, Woods won his third consecutive U.S. Junior Amateur Championship; he remains the event's only three-time winner.^[36] In 1994, at the TPC at Sawgrass in Florida, he became the youngest-ever winner of the U.S. Amateur Championship, a record that stood until 2008 when it was broken by Danny Lee.^[37] He was a member of the American team at the 1994 Eisenhower Trophy World Amateur Golf Team Championships (winning), and the 1995 Walker Cup (losing).^[38][39]

Woods graduated from Western High School in 1994 at age 18, and was voted "Most Likely to Succeed" among the graduating class. He had starred for the high school's golf team under coach Don Crosby.^[40]

College golf career[link]

Woods was recruited very heavily by college golf powers, and chose Stanford University, the 1994 NCAA Division I champion. He enrolled at Stanford in the fall of 1994 under a golf scholarship, winning his first collegiate event, the 40th Annual William H. Tucker Invitational, that September.^[41] He declared a major in economics, and was nicknamed "Urkel" by college teammate Notah Begay III.^[42] In 1995, he successfully defended his U.S. Amateur title at the Newport Country Club in Rhode Island^[37] and was voted Pac-10 Player of the Year, NCAA First Team All-American, and Stanford's Male Freshman of the Year (an award that encompasses all sports).^[43][44] He participated in his first PGA Tour major, the 1995 Masters Tournament, and tied for 41st as the only amateur to make the cut. At age 20 in 1996, he became the first golfer to win three consecutive U.S. Amateur titles^[45] and won the NCAA individual golf championship.^[46] In winning the Silver Medal as leading amateur at The Open Championship, he tied the record for an amateur aggregate score of 281.^[47] He left college after two years and turned professional.

Professional career[link]

Woods in 2001

Woods became a professional golfer in August 1996, and immediately signed deals with Nike, Inc. and Titleist that ranked as the most lucrative endorsement contracts in golf history at that time.^[48][49] Woods was named Sports Illustrated's 1996 Sportsman of the Year and PGA Tour Rookie of the Year.^[50] In April 1997, he won his first major, the Masters, becoming the tournament's youngest-ever winner.^[51] Two months later, he set the record for the fastest-ever ascent to #1 in the Official World Golf Rankings.^[52] After a lackluster 1998, Woods finished the 1999 season with eight wins, including the PGA Championship, a feat not achieved since 1974.^[53][54]

In 2000, Woods achieved six consecutive wins, the longest winning streak since 1948. One of these was the 2000 U.S. Open, where he broke or tied nine tournament records in what Sports Illustrated called "the greatest performance in golf history."^[55] At age 24, he became the youngest golfer to achieve the Career Grand Slam.^[56] At the end of 2000, Woods had won nine of the twenty PGA Tour events he entered and had broken the record for lowest scoring average in tour history. He was named the Sports Illustrated Sportsman of the Year, the first and only athlete to be honored twice, and was ranked by Golf Digest magazine as the twelfth-best golfer of all time.^[57][58]

Woods at the 2004 Ryder Cup

Woods' victory in the 2001 Masters Tournament made him the first player to hold all four major professional golf titles at the same time.^[59] Following a stellar 2001 and 2002 in which Woods continued to dominate the tour, Woods' career hit a "slump".^[53][60] He did not win a major in 2003 or 2004. In September 2004, Vijay Singh overtook Woods in the Official World Golf Rankings, breaking Woods' record streak of 264 weeks at #1.^[61] Woods rebounded in 2005, winning six official PGA Tour money events and reclaiming the top spot in July after swapping it back and forth with Singh over the first half of the year.^[62]

In 2006, Woods began dominantly, winning his first two PGA tournaments but failing to capture his fifth Masters championship in April.^[63][64] Following the death of his father in May, Woods took a nine-week hiatus from the tour and appeared rusty upon his return at the U.S. Open, missing the cut at Winged Foot.^[65] However, he quickly returned to form and ended the year by winning six consecutive tour events. At the season's close, with 54 wins and 12 majors wins, Woods had broken the tour records for both total wins and total majors wins over eleven seasons.^[66]

Woods at the 2006 Masters Tournament

He continued to excel in 2007 and the first part of 2008. In April 2008, he underwent knee surgery and missed the next two months on the tour.^[67] Woods returned for the 2008 U.S. Open, where he struggled the first day but ultimately claimed a dramatic victory over Rocco Mediate, after which Mediate said, "This guy does things that are just not normal by any stretch of the imagination," and Kenny Perry added, "He beat everybody on one leg."^[68][69][70] Two days later, Woods announced that he would miss the remainder of the season due to further knee surgery, and that his knee was more severely damaged than previously revealed, prompting even greater praise for his U.S. Open performance. Woods called it "my greatest ever championship."^[71][72][73] In Woods' absence, TV ratings for the remainder of the season suffered a huge decline from 2007.^[74]

Upon Woods' much-anticipated return in 2009, he performed well, including a spectacular performance at the 2009 Presidents Cup, but failed to win a major, the first year since 2004 that he failed to do so.^[75][76][77] After his marital infidelities came to light at the end of 2009 and received massive media coverage, Woods announced in December that he would be taking an indefinite break from competitive golf. In February 2010, he delivered a televised apology for his behavior. During this period, several companies ended their endorsement deals with Woods.

He returned to competition in April at the 2010 Masters Tournament, where he finished in a tie for fourth place.^[78] He followed the Masters with poor showings at the Quail Hollow Championship and the Players Championship, where he withdrew in the fourth round citing injury.^[79] Shortly afterward, Woods' coach since 2003, Hank Haney, resigned the position; he was replaced in August by Sean Foley. The rest of the season went badly for Woods, who failed to win a single event for the first time since turning professional, while nevertheless finishing the season ranked #2 in the world.

Woods' performance continued to suffer in 2011, taking its toll on his ranking. After falling to #7 in March, he rebounded to #5 with a strong showing at the 2011 Masters Tournament, where he tied for fourth place.^[80][81][82] Due to leg injuries incurred at the Masters, he missed several summer events; in July he fired his longtime caddy Steve Williams, replacing him temporarily with friend Bryon Bell.^[83][84] After returning to tournament play in August, Woods continued to falter, and his ranking gradually fell to a low of #58.^[9] He rose to #50 in mid-November after a third-place win at the Emirates Australian Open, and broke his winless streak with a victory at December's Chevron World Challenge.^[9][85]

His 2012 season started at the Abu Dhabi HSBC Golf Championship on the European Tour in late January. For the first two days of play Tiger was grouped with Rory McIlroy and world No.1 Luke Donald. He shot under par rounds of 70 and 69 on Thursday and Friday respectively, which left him in joint 4th place at 5-under par. His low round of the week came on Saturday, shooting a 6-under par 66, giving him the joint lead with England's Robert Rock. Woods struggled on Sunday and couldn't mount a big enough charge, shooting a level par 72 and settling for joint 3rd place. Woods' second tournament of the year came at the AT&T Pebble Beach National Pro-Am in early February which he had not played since 2002. His amateur partner for the week was Dallas Cowboys quarterback Tony Romo. Woods shot solid rounds of 68-68-67 on the first three days, and began Sunday in third place, four shots behind leader Charlie Wi. However, he struggled with his putting and shot a final round 75 while his playing partner Phil Mickelson shot a 64 and won the tournament.

His next tournament was the WGC-Accenture Match Play Championship in Arizona. Woods battled to win his first round match against Gonzalo Fernández-Castaño, 1-up, and then played Nick Watney in the second round. On the 18th hole, Woods had to make birdie to extend the match, however his 5 foot putt missed and he was knocked out of the tournament. Woods commented that his putting was hindered technically and required some work after battling with it throughout the round.^[86] The following week Woods teed off at the Honda Classic in Palm Beach Gardens, Florida. Woods commented that he had referred back to putting basics instead of new technique he had been applying. Woods' putting over the first three days of tournament play was noticeably better, but the ball was struggling to fall into the hole. Tiger began the fourth round on 2-under par, 9 shots behind leader Rory McIlroy. After parring the first hole and being delayed by adverse weather, Woods returned and played the remaining 17 holes in 8-under par including two eagles and no bogeys. A birdie-eagle finish set up Woods to possibly claim the title, however McIlroy kept his cool and won the tournament. Tiger finished joint second, and the round also marked his lowest final round score in his PGA Tour career.

Woods played the following week at the WGC-Cadillac Championship in Miami, Florida. Tiger spent the first three days near the top of the leaderboard and shot 72-67-68 to start the fourth round in tied 8th place at 9-under par, 8 shots behind leader Bubba Watson. Woods struggled on the front 9 and shot 2-over par going out. He then began to noticeably limp on the next three holes and went on to withdraw from the tournament with an apparent left leg injury, which was later confirmed as a strain on his left Achilles tendon that had been injured previously at the 2011 Masters Tournament. After a short time off, Woods played in the Tavistock Cup at the Lake Nona Golf and Country Club, representing Team Albany, finishing 4th. The same week, Woods began the Arnold Palmer Invitational. After three rounds of 69, 65 and a 71, he began Sunday in the lead at 11-under par, one shot ahead of Graeme McDowell. Woods remained in the lead throughout the round and shot a 2-under par 70 to claim his seventh win at Bay Hill and also marked his first win on the PGA Tour since the BMW Championship in September 2009. After a week off, he returned to Augusta for the Masters Tournament. Over the four days, Woods was never close to contending the title, and shot rounds of 72-75-72-74 to finish tied 40th. After a 3 week break from competition, Woods traveled to Charlotte, North Carolina, for the Wells Fargo Championship. Although starting positively with a 1-under par 71, Woods' second round of 73 (1-over) derailed his tournament hopes and resulted in him missing his eighth cut as a professional by 1 shot and second in as many years for the tournament. The following week, Woods played The Players Championship. After an opening round of 74 (2-over), he was in threat of missing a second consecutive cut, a first for his professional career, however after a 4-under 68, he was firmly staying in the tournament as well as being in the hunt for the weekend. However, a weekend charge never mounted despite good ball striking and he settled for T40th at 1-under par.

Endorsements[link]

Woods has been called the world's most marketable athlete.^[87] Shortly after his 21st birthday in 1996, he began signing endorsement deals with numerous companies, including General Motors, Titleist, General Mills, American Express, Accenture, and Nike, Inc. In 2000, he signed a 5-year, $105 million contract extension with Nike. It was the largest endorsing deal ever signed by an athlete at that time.^[88] Woods' endorsement has been credited with playing a significant role in taking the Nike Golf brand from a "start-up" golf company earlier in the past decade, to becoming the leading golf apparel company in the world, and a major player in the equipment and golf ball market.^[87][89] Nike Golf is one of the fastest growing brands in the sport, with an estimated $600 million in sales.^[90] Woods has been described as the "ultimate endorser" for Nike Golf,^[90] frequently seen wearing Nike gear during tournaments, and even in advertisements for other products.^[88] Woods receives a cut from the sales of Nike Golf apparel, footwear, golf equipment, golf balls,^[87] and has a building named after him at Nike’s headquarters campus in Beaverton, Oregon.^[91]

In 2002, Woods was involved in every aspect of the launch of Buick's Rendezvous SUV. A company spokesman stated that Buick is happy with the value of Woods' endorsement, pointing out that more than 130,000 Rendezvous vehicles were sold in 2002 and 2003. "That exceeded our forecasts," he was quoted as saying, "It has to be in recognition of Tiger." In February 2004, Buick renewed Woods' endorsement contract for another five years, in a deal reportedly worth $40 million.^[88]

Woods collaborated closely with TAG Heuer to develop the world's first professional golf watch, released in April 2005.^[92] The lightweight, titanium-construction watch, designed to be worn while playing the game, incorporates numerous innovative design features to accommodate golf play. It is capable of absorbing up to 5,000 Gs of shock, far in excess of the forces generated by a normal golf swing.^[92] In 2006, the TAG Heuer Professional Golf Watch won the prestigious iF product design award in the Leisure/Lifestyle category.^[93]

Woods preparing for a photo shoot in 2006

Woods also endorses the Tiger Woods PGA Tour series of video games; he has done so since 1999.^[94] In 2006, he signed a six-year contract with Electronic Arts, the series' publisher.^[95]

In February 2007, along with Roger Federer and Thierry Henry, Woods became an ambassador for the "Gillette Champions" marketing campaign. Gillette did not disclose financial terms, though an expert estimated the deal could total between $10 million and $20 million.^[96]

In October 2007, Gatorade announced that Woods would have his own brand of sports drink starting in March 2008. "Gatorade Tiger" was his first U.S. deal with a beverage company and his first licensing agreement. Although no figures were officially disclosed, Golfweek magazine reported that it was for five years and could pay him as much as $100 million.^[97] The company decided in early fall 2009 to discontinue the drink due to weak sales.^[98]

According to Golf Digest, Woods made $769,440,709 from 1996 to 2007,^[99] and the magazine predicted that by 2010, Woods would pass one billion dollars in earnings.^[100] In 2009, Forbes confirmed that Woods was indeed the world's first athlete to earn over a billion dollars in his career (before taxes), after accounting for the $10 million bonus Woods received for the FedEx Cup title.^[101][102] The same year, Forbes estimated his net worth to be $600 million, making him the second richest "African American" behind only Oprah Winfrey.^[103]

Honors[link]

Woods driving in 2007

On August 20, 2007, California Governor Arnold Schwarzenegger and First Lady Maria Shriver announced that Woods would be inducted into the California Hall of Fame. He was inducted December 5, 2007 at The California Museum for History, Women and the Arts in Sacramento.^[104][105]

He has been named "Athlete of the Decade" by the Associated Press in December 2009.^[106] He has been named Associated Press Male Athlete of the Year a record-tying four times, and is the only person to be named Sports Illustrated's Sportsman of the Year more than once.

Since his record-breaking win at the 1997 Masters Tournament, golf's increased popularity is commonly attributed to Woods' presence. He is credited by some sources for dramatically increasing prize money in golf, generating interest in new audiences, and for drawing the largest TV audiences in golf history.^{[50][107][108][109][110][111]}

Tiger-proofing[link]

Early in Woods' career, a small number of golf experts expressed concern about his impact on the competitiveness of the game and the public appeal of professional golf. Sportswriter Bill Lyon of Knight-Ridder asked in a column, "Isn't Tiger Woods actually bad for golf?" (though Lyon ultimately concluded that he was not).^[112] At first, some pundits feared that Woods would drive the spirit of competition out of the game of golf by making existing courses obsolete and relegating opponents to simply competing for second place each week.

A related effect was measured by economist Jennifer Brown of the University of California, Berkeley who found that other golfers played worse when competing against Woods than when he was not in the tournament. The scores of highly skilled (exempt) golfers are nearly one stroke higher when playing against Woods. This effect was larger when he was on winning streaks and disappeared during his well-publicized slump in 2003–04. Brown explains the results by noting that competitors of similar skill can hope to win by increasing their level of effort, but that, when facing a "superstar" competitor, extra exertion does not significantly raise one's level of winning while increasing risk of injury or exhaustion, leading to reduced effort.^[113]

Many courses in the PGA Tour rotation (including Major Championship sites like Augusta National) began to add yardage to their tees in an effort to slow down long hitters like Woods, a strategy that became known as "Tiger-Proofing". Woods himself welcomed the change as he believes adding yardage to the course does not affect his ability to win.^[114]

Playing style[link]

Woods practicing before 2004 Ryder Cup at Oakland Hills Country Club in Bloomfield Hills, Michigan

When Woods first joined the professional tour in 1996, his long drives had a large impact on the world of golf.^[115][116] However, when he did not upgrade his equipment in the following years (insisting upon the use of True Temper Dynamic Gold steel-shafted clubs and smaller steel clubheads that promoted accuracy over distance),^[117] many opponents caught up to him. Phil Mickelson even made a joke in 2003 about Woods using "inferior equipment", which did not sit well with Nike, Titleist or Woods.^[118][119] During 2004, Woods finally upgraded his driver technology to a larger clubhead and graphite shaft, which, coupled with his clubhead speed, made him one of the Tour's lengthier players off the tee once again.

Despite his power advantage, Woods has always focused on developing an excellent all-around game. Although in recent years he has typically been near the bottom of the Tour rankings in driving accuracy, his iron play is generally accurate, his recovery and bunker play is very strong, and his putting (especially under pressure) is possibly his greatest asset. He is largely responsible for a shift to higher standards of athleticism amongst professional golfers, and is known for putting in more hours of practice than most.^{[120][121][122]}

From mid-1993, while he was still an amateur, until 2004, Woods worked almost exclusively with leading swing coach Butch Harmon. From mid-1997, Harmon and Woods fashioned a major redevelopment of Woods' full swing, achieving greater consistency, better distance control, and better kinesiology. The changes began to pay off in 1999.^[123] From March 2004 to 2010, Woods was coached by Hank Haney, who worked on flattening his swing plane. Woods continued to win tournaments with Haney, but his driving accuracy dropped significantly. Haney resigned in May 2010 and was replaced by Sean Foley. ^[124]

Mike "Fluff" Cowan served as Woods' caddy from the start of his professional career until March 1999.^[125] He was replaced by Steve Williams, who became a close friend of Woods and is often credited with helping him with key shots and putts.^[126] In June 2011, Woods fired Williams and replaced him with Woods' friend Bryon Bell, on an interim basis. Joe LaCava, a former caddy of both Fred Couples and Dustin Johnson, was hired by Woods shortly after.^{[citation needed]}

Equipment[link]

As of 2011:^{[127][128][129]}

• Driver: Nike VR Tour (8.5 degree; Graphite Design Tour AD DI 6x shaft)
• Fairway Woods: Nike VR Pro 15° 3-wood and Nike SQ II 19° 5-Wood with Mitsubishi Diamana Blueboard 103 shaft
• Irons: Nike VR Pro Blades (2-PW) (Tiger will put his 5 Wood or 2 Iron in the bag depending upon the course setup and conditions). All irons are 1 degree upright, have D4 swingweight, standard size Tour Velvet grips and True Temper Dynamic Gold X-100 shafts.^[130]
• Wedges: Nike VR Pro (56 and 60 degree; True Temper Dynamic Gold S400 shafts)
• Putter: Nike Method 001
• Ball: Nike ONE Tour D (with "Tiger" imprint)
• Golf Glove: Nike Dri-FIT Tour glove
• Golf Shoes: Nike TW '13
• Driver club cover: Frank, a plush tiger head club cover created by his mother. Frank has appeared in several commercials.^[131]

Career achievements[link]

Woods has won 72 official PGA Tour events including 14 majors. He is 14–1 when going into the final round of a major with at least a share of the lead. He has been heralded as "the greatest closer in history" by multiple golf experts.^{[132][133][134]} He owns the lowest career scoring average and the most career earnings of any player in PGA Tour history.

He has spent the most consecutive and cumulative weeks atop the world rankings. He is one of five players (along with Gene Sarazen, Ben Hogan, Gary Player, and Jack Nicklaus) to have won all four professional major championships in his career, known as the Career Grand Slam, and was the youngest to do so.^[135] Woods is the only player to have won all four professional major championships in a row, accomplishing the feat in the 2000–2001 seasons.

• PGA Tour wins (72)
• European Tour wins (38)
• Japan Golf Tour wins (2)
• Asian Tour wins (1)
• PGA Tour of Australasia wins (1)
• Other professional wins (15)
• Amateur wins (21)

Major championships[link]

Wins (14)[link]

Year	Championship	54 Holes	Winning Score	Margin	Runner(s)-up
1997	Masters Tournament	099 shot lead	-18−18 (70–66–65–69=270)	1212 strokes	Tom Kite
1999	PGA Championship	00Tied for lead	-11−11 (70–67–68–72=277)	011 stroke	Sergio García
2000	U.S. Open	1010 shot lead	-12−12 (65–69–71–67=272)	1515 strokes	Ernie Els, Miguel Ángel Jiménez
2000	The Open Championship	066 shot lead	-19−19 (67–66–67–69=269)	088 strokes	Thomas Bjørn, Ernie Els
2000	PGA Championship (2)	011 shot lead	-18−18 (66–67–70–67=270)	00Playoff 1	Bob May
2001	Masters Tournament (2)	011 shot lead	-16−16 (70–66–68–68=272)	022 strokes	David Duval
2002	Masters Tournament (3)	00Tied for lead	-12−12 (70–69–66–71=276)	033 strokes	Retief Goosen
2002	U.S. Open (2)	044 shot lead	-03−3 (67–68–70–72=277)	033 strokes	Phil Mickelson
2005	Masters Tournament (4)	033 shot lead	-12−12 (74–66–65–71=276)	00Playoff 2	Chris DiMarco
2005	The Open Championship (2)	022 shot lead	-14−14 (66–67–71–70=274)	055 strokes	Colin Montgomerie
2006	The Open Championship (3)	011 shot lead	-18−18 (67–65–71–67=270)	022 strokes	Chris DiMarco
2006	PGA Championship (3)	00Tied for lead	-18−18 (69–68–65–68=270)	055 strokes	Shaun Micheel
2007	PGA Championship (4)	033 shot lead	-08−8 (71–63–69–69=272)	022 strokes	Woody Austin
2008	U.S. Open (3)	011 shot lead	-01−1 (72–68–70–73=283)	00Playoff 3	Rocco Mediate

¹ Defeated May in three-hole playoff by 1 stroke: Woods (3–4–5=12), May (4–4–5=13)
² Defeated DiMarco with birdie on first extra hole
³ Defeated Mediate with a par on 1st sudden death hole after 18-hole playoff was tied at even par

Results timeline[link]

LA = Low Amateur
DNP = Did not play
CUT = missed the half-way cut
"T" indicates a tie for a place
Green background for wins. Yellow background for top-10.

World Golf Championships[link]

Wins (16)[link]

Year	Championship	54 Holes	Winning Score	Margin of Victory	Runner(s)-up
1999	WGC-NEC Invitational	055 shot lead	-10-10 (66–71–62–71=270)	011 stroke	Phil Mickelson
1999	WGC-American Express Championship	-031 shot deficit	-06-6 (71–69–70–68=278)	00Playoff 1	Miguel Ángel Jiménez
2000	WGC-NEC Invitational (2)	099 shot lead	-21-21 (64–61–67–67=259)	1111 strokes	Justin Leonard, Phillip Price
2001	WGC-NEC Invitational (3)	-022 shot deficit	-12-12 (66–67–66–69=268)	00Playoff 2	Jim Furyk
2002	WGC-American Express Championship (2)	055 shot lead	-25-25 (65–65–67–66=263)	011 stroke	Retief Goosen
2003	WGC-Accenture Match Play Championship	n/an/a	n/a2 & 1	n/an/a	David Toms
2003	WGC-American Express Championship (3)	022 shot lead	-06-6 (67–66–69–72=274)	022 strokes	Stuart Appleby, Tim Herron, Vijay Singh
2004	WGC-Accenture Match Play Championship (2)	n/an/a	n/a3 & 2	n/an/a	Davis Love III
2005	WGC-NEC Invitational (4)	00Tied for lead	-06-6 (66–70–67–71=274)	011 stroke	Chris DiMarco
2005	WGC-American Express Championship (4)	-022 shot deficit	-10-10 (67–68–68–67=270)	00Playoff 3	John Daly
2006	WGC-NEC InvitationalWGC-Bridgestone Invitational (5)	-031 shot deficit	-10-10 (67–64–71–68=270)	00Playoff 4	Stewart Cink
2006	WGC-American Express Championship (5)	066 shot lead	-23-23 (63–64–67–67=261)	088 strokes	Ian Poulter, Adam Scott
2007	WGC-American Express ChampionshipWGC-CA Championship (6)	044 shot lead	-10-10 (71–66–68–73=278)	022 strokes	Brett Wetterich
2007	WGC-NEC InvitationalWGC-Bridgestone Invitational (6)	-031 shot deficit	-08-8 (68–70–69–65=272)	088 strokes	Justin Rose, Rory Sabbatini
2008	WGC-Accenture Match Play Championship (3)	n/an/a	n/a8 & 7	n/an/a	Stewart Cink
2009	WGC-NEC InvitationalzWGC-Bridgestone Invitational (7)	-013 shot deficit	-12-12 (68–70–65–65=268)	044 strokes	Robert Allenby, Pádraig Harrington

¹ Won on the first extra hole of a sudden-death playoff.
² Won on the seventh extra hole of a sudden-death playoff.
³ Won on the second extra hole of a sudden-death playoff.
⁴ Won on the fourth extra hole of a sudden-death playoff.

Results timeline[link]

¹Cancelled due to 9/11
DNP = Did not play
QF, R16, R32, R64 = Round in which player lost in match play
"T" = tied
NT = No Tournament
Green background for wins. Yellow background for top-10.
Note that the HSBC Champions did not become a WGC event until 2009.

PGA Tour career summary[link]

* As of May 13, 2012.

Other ventures[link]

Tiger Woods Foundation[link]

The Tiger Woods Foundation was established in 1996 by Woods and his father Earl, with the primary goal of promoting golf among inner-city children.^[136][137] The foundation has conducted junior golf clinics across the country, and sponsors the Tiger Woods Foundation National Junior Golf Team in the Junior World Golf Championships.^[138][139] As of December 2010, TWF employed approximately 55 people.^[140][141]

The foundation operates the Tiger Woods Learning Center, a $50 million, 35,000-square-foot facility in Anaheim, California, providing college-access programs for underserved youth.^{[138][140][142]} The TWLC opened in 2006 and features seven classrooms, extensive multi-media facilities and an outdoor golf teaching area.^[138] The center has since expanded to four additional campuses: two in Washington, DC; one in Philadelphia, Pennsylvania; and one in Stuart, Florida.^[142]

The foundation benefits from the annual Chevron World Challenge and AT&T National golf tournaments hosted by Woods.^[140] In October 2011, the foundation hosted the first Tiger Woods Invitational at Pebble Beach.^[143] Other annual fundraisers have included the concert events Block Party, last held in 2009 in Anaheim, and Tiger Jam, last held in 2011 in Las Vegas after a one-year hiatus.^{[140][144][145][146]}

Tiger Woods Design[link]

In November 2006, Woods announced his intention to begin designing golf courses around the world through a new company, Tiger Woods Design.^[147] A month later, he announced that the company's first course would be in Dubai as part of a 25.3 million-square-foot development, The Tiger Woods Dubai.^[148] The Al Ruwaya Golf Course was initially expected to finish construction in 2009.^[148] As of February 2010, only seven holes had been completed; in April 2011, the New York Times reported that the project had been shelved permanently.^[149][150]

Tiger Woods Design has taken on two other courses, neither of which has materialized. In August 2007, Woods announced The Cliffs at High Carolina, a private course in the Blue Ridge Mountains near Asheville, North Carolina.^[151] After a groundbreaking in November 2008, the project suffered cash flow problems and suspended construction.^[150] A third course, in Punta Brava, Mexico, was announced in October 2008, but incurred delays due to issues with permits and an environmental impact study.^[152][150] Construction on the Punta Brava course has not yet begun.^[150]

The problems encountered by these projects have been credited to factors including overly optimistic estimates of their value; declines throughout the global economy, particularly the U.S. crash in home prices; and decreased appeal of Woods following his 2009 infidelity scandal.^[150]

Writings[link]

Woods wrote a golf instruction column for Golf Digest magazine from 1997 to February 2011.^[153] In 2001 he wrote a best-selling golf instruction book, How I Play Golf, which had the largest print run of any golf book for its first edition, 1.5 million copies.^[154]

Personal life[link]

Marriage and children[link]

In November 2003, Woods became engaged to Elin Nordegren, a Swedish former model and daughter of former minister of migration Barbro Holmberg and radio journalist Thomas Nordegren.^[155] They were introduced during The Open Championship in 2001 by Swedish golfer Jesper Parnevik, who had employed her as an au pair. They married on October 5, 2004, at the Sandy Lane resort in Barbados, and lived at Isleworth, a community in Windermere, a suburb of Orlando, Florida.^[156][157] In 2006, they purchased a $39 million estate in Jupiter Island, Florida, and began constructing a 10,000-square-foot home; Woods moved there in 2010 following the couple's divorce.^[157][158]

Woods and Nordegren's first child, a daughter named Sam Alexis Woods, was born on June 18, 2007. Woods chose the name because his own father had always called him Sam.^[159] Their son, Charlie Axel Woods, was born on February 8, 2009.^[160]

Infidelity scandal and fallout[link]

On November 25, 2009, supermarket tabloid The National Enquirer published a story claiming that Woods had an extramarital affair with New York City nightclub manager Rachel Uchitel, a claim she denied.^[161] Two days later, around 2:30 AM on November 27, Woods left home in his Cadillac Escalade SUV and, while still on his street, collided with a fire hydrant, a tree, and several hedges.^[162] He was treated for minor facial lacerations and received a ticket for careless driving.^[162][163] Following intense media speculation about the accident, Woods released a statement on his website taking sole responsibility for the accident, calling it a "private matter" and crediting his wife for helping him from the car.^[164][165] On November 30, Woods announced that he would not be appearing at his own charity golf tournament, the Chevron World Challenge, nor any other tournaments in 2009, due to his injuries.^[166]

On December 2, following the release by US Weekly of a voicemail message allegedly left by Tiger for a mistress, Woods released another statement in which he admitted "transgressions" and apologized to "all of those who have supported [him] over the years", while reiterating his and his family's right to privacy.^[161][167] Over the next several days, more than a dozen women claimed in various media outlets to have had affairs with Woods.^[8] On December 11, he released a third statement admitting to infidelity and apologizing again, as well as announcing that he would be taking "an indefinite break from professional golf."^[8]

In the days and months following Woods' admission of infidelity, several companies re-evaluated their relationships with him. Accenture, AT&T, Gatorade and General Motors completely ended their sponsorship deals, while Gillette suspended advertising featuring Woods.^{[168][169][170]} TAG Heuer dropped Woods from advertising in December 2009 and officially ended their deal when his contract expired in August 2011.^[168][171] The magazine Golf Digest suspended Woods' monthly column beginning with the February 2010 issue.^[172] In contrast, Nike continued to support Woods, as did Electronic Arts, which was working with Woods on the game Tiger Woods PGA Tour Online.^[173] A December 2009 study estimated the shareholder loss caused by Woods' affairs to be between $5 billion and $12 billion.^[174][175]

On February 19, 2010, Woods gave a televised statement in which he said he had been in a 45-day therapy program since the end of December. He again apologized for his actions. "I thought I could get away with whatever I wanted to," he said. "I felt that I had worked hard my entire life and deserved to enjoy all the temptations around me. I felt I was entitled. Thanks to money and fame, I didn't have to go far to find them. I was wrong. I was foolish." He said he did not know yet when he would be returning to golf.^[176][177] He announced a few weeks later on March 16 that he would be returning at the 2010 Masters Tournament on April 8.^[178]

Woods and Nordegren officially divorced on August 23, 2010.^[179]

Other[link]

From childhood Woods was raised as a Buddhist, and actively practised this faith from childhood until well into his adult professional golf career.^[180] In a 2000 article, Woods was quoted as saying he "believes in Buddhism... Not every aspect, but most of it."^[181] He has attributed his deviations and infidelity to his losing track of Buddhism. He said that "Buddhism teaches me to stop following every impulse and to learn restraint. Obviously I lost track of what I was taught."^[182]

Woods meets with United States President Barack Obama in the White House.

Tiger Woods is registered as an independent.^[183] In January 2009, Woods delivered a speech commemorating the military at the We Are One: The Obama Inaugural Celebration at the Lincoln Memorial.^[184][185] In April 2009, Woods visited the White House while in the Washington, D.C. area promoting the golf tournament he hosts, the AT&T National.^[186]

Woods underwent laser eye surgery in 1999. Before this surgery, Woods eyesight was minus 11, meaning he was almost legally blind. He considered the surgery a big help in his career and a good alternative to the glasses and contact lenses.^[187] He immediately started winning tour events after the surgery. He received money from TLC Laser Eye Centers to endorse them.^[188] In 2007, he had a second laser eye surgery when his vision began to deteriorate again.^[189]

See also[link]

	Biography portal
	Golf portal
	United States portal

• Career Grand Slam Champions
• Golfers with most European Tour wins
• List of golfers with most PGA Tour wins
• List of men's major championships winning golfers
• List of World Number One male golfers
• Longest PGA Tour win streaks
• Most PGA Tour wins in a year
• Most wins in one PGA Tour event

References[link]

Further reading[link]

• Andrisani, John (1997). The Tiger Woods Way: An Analysis of Tiger Woods' Power-Swing Technique. New York: Three Rivers Press. ISBN 0-609-80139-2. OCLC 55124056 
• Clary, Jack (1997). Tiger Woods. Twickenham, England: Tiger Books International. ISBN 978-1-85501-954-6. OCLC 40859379 
• Feinstein, John (1999). The Majors: In Pursuit of Golf's Holy Grail. Boston: Little, Brown. ISBN 978-0-316-27971-0. OCLC 40602886 
• Londino, Lawrence J. (2006). Tiger Woods: A Biography. Westport, Conn: Greenwood Press. ISBN 978-0-313-33121-3. OCLC 61109403 
• Rosaforte, Tim (2000). Raising the Bar: The Championship Years of Tiger Woods. New York: Thomas Dunne Books. ISBN 978-0-312-27212-8. OCLC 45248211 
• Woods, Earl; McDaniel, Pete (1997). Training a Tiger: A Father's Guide to Raising a Winner in Both Golf and Life. New York: HarperCollins Publishers. ISBN 978-0-06-270178-7. OCLC 35925055 
• Woods, Tiger (2001). How I Play Golf. New York: Warner Books. ISBN 978-0-446-52931-0. OCLC 46992172 

External links[link]

Find more about Tiger Woods on Wikipedia's sister projects:
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• Official website
• Tiger Woods at the PGA Tour official site
• Tiger Woods at the European Tour official site
• Tiger Woods at the Japan Golf Tour official site
• Tiger Woods at the Official World Golf Ranking official site
• Tiger Woods Foundation
• Tiger Woods Learning Center
• Tiger Woods on Twitter
• Tiger Woods at the Internet Movie Database
• Works by or about Tiger Woods in libraries (WorldCat catalog)
• Tiger Woods' Videos on mReplay
• Tiger Woods Video on ESPN Video Archive
• Tiger Woods Video on FoxSports Video Archive