Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal that was created by Clayton Rindlisbacher for the Kellogg company, and later marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When the cereal is subjected to a change in heat, the walls tend to collapse, creating the famous "Snap, crackle and pop" sounds.

Rice Krispies cereal is widely known and popular with a long advertising history, with the elfin cartoon characters Snap, Crackle, and Pop touting the brand. In 1963, The Rolling Stones recorded a short song for a Rice Krispies television advertisement. Rice Krispies are also an important ingredient in Rice Krispies treats made by combining the cereal with melted marshmallows.

Rice, sugar, salt, malt flavoring, iron, ascorbic acid (vitamin C), alpha tocopherol acetate (vitamin E), niacinamide, vitamin A palmitate, pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), thiamin hydrochloride (vitamin B1), folic acid, vitamin B12, vitamin D.

The Kellogg Company (often referred to as Kellogg or Kellogg's in its corporate logo, or even more formally as Kellogg's of Battle Creek), is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. The company's brands include Corn Flakes, Keebler, Pop-Tarts, Eggo, Yogo Bits, Cheez-It, Nutri-Grain, Rice Krispies, Bear Naked, Morningstar Farms, Famous Amos, Special K, All-Bran, Frosted Mini-Wheats, Club Crackers and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world.

Its global headquarters are in Battle Creek, Michigan, USA. Its largest factory is Trafford Park in Manchester, UK which is Kellogg's European headquarters. Kellogg trades under the ticker symbol NYSE: K. The Kellogg Company also holds a Royal Warrant from HM Queen Elizabeth II and the Prince of Wales.

Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium following practices based on the Seventh-day Adventist Christian denomination. The company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Company in 1922.

Leo Burnett (October 21, 1891 – June 7, 1971) was an advertising executive and was one among of the most 'creative' men in the advertising business. The 19th Century was dominated by the copy-heavy ads with lengthy product descriptions and selling arguments, however, he developed fresh simple icons that came to symbolize easy-to-understand product benefits for the 20th-century consumer. He was known for being heavily involved in the Creative Revolution in the 1960s, with other great advertising heads like David Ogilvy, William Bernbach and Mary Wells. Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.

Born in St. Johns, Michigan, his parents were Noble and Rose Clark Burnett. His father ran a dry goods store and as a youth, Burnett worked with his father in the store. He grew up watching his father designing ads to promote his business. During high school, he worked as a reporter for a local, rural newspaper in the summers. After high school he went to study journalism at the University of Michigan and received his Bachelor's degree in 1914. His first job was as a reporter at the Peoria Journal in Peoria, Illinois. After realizing the future growth possibilities in advertising, he moved to Detroit in 1917, and he got a job editing an in-house publication for Cadillac dealers called Cadillac Clearing House as a copywriter. He successfully went on to become an advertising director for the company.