- published: 30 Oct 2015
- views: 145691
The terms special edition, limited edition and variants such as deluxe edition, collector's edition and others, are used as a marketing incentive for various kinds of products, originally published products related to the arts, such as books, prints or recorded music and films, but now including cars, fine wine and other products. A limited edition is restricted in the number of copies produced, although in fact the number may be very low or very high. A special edition implies there is extra material of some kind included. The term is frequently used on DVD film releases, often when the so-called special edition is actually the only version released.
Collector's edition may just be another term for special edition. It may also refer to books in special limited and numbered editions, sometimes hand-bound, and signed by the artist and containing one or more original works or prints produced directly from his work and printed under his supervision.
Popular culture widely employs special, deluxe, and limited edition in marketing, releasing subsequent, improved versions of film DVDs, music and video games. Companies widely use special editions and incremental improvements to sell the same products to consumers multiple times. This has been seen in the 10th Anniversary edition of Titanic, which simply consists of the first two discs of the previous Special Collector's edition, only with new packaging.