The NBA Live is series of basketball video games, published by EA Sports. Its main competitor is the NBA 2K series. There has not been any entry in the series on a home console since 2009. In November 2010, development of the franchise was moved from EA Canada studio to Florida-based Tiburon studio. It has been announced that the series' next installment will be released in October 2012 and would keep the NBA Live name.

The predecessor of the NBA Live series was the NBA Playoffs series, which featured Lakers vs. Celtics, released first in 1989 for MS-DOS-compatible PCs and later adapted for consoles in early 1991 for the Sega Mega Drive. This game was played from a horizontal view (while later versions moved to an isometric view before ultimately moving to 3D on newer consoles). The game was one of the first to feature an NBA license, containing both real NBA teams and player likenesses and signature moves. Details such as Horace Grant's goggles are clearly visible, and Michael Jordan's "Air Reverse Layup" is animated with very high accuracy. Player numbers were also visible. The game featured only eight of the sixteen teams that qualified for the NBA playoffs that year, as well as both NBA All-Star teams.

Kobe Bean Bryant (born August 23, 1978) is an American professional basketball player who plays shooting guard for the Los Angeles Lakers of the National Basketball Association (NBA). Bryant enjoyed a successful high school basketball career at Lower Merion High School, where he was recognized as the top high school basketball player in the country. He decided to declare his eligibility for the NBA Draft upon graduation, and was selected with the 13th overall pick in the 1996 NBA Draft by the Charlotte Hornets, then traded to the Los Angeles Lakers. As a rookie, Bryant earned himself a reputation as a high-flyer and a fan favorite by winning the 1997 Slam Dunk Contest.

Bryant and Shaquille O'Neal led the Lakers to three consecutive NBA championships from 2000 to 2002. A heated feud between the duo and a loss in the 2004 NBA Finals was followed by O'Neal's trade from the Lakers after the 2003–04 season. Following O'Neal's departure Bryant became the cornerstone of the Los Angeles Lakers franchise. He led the NBA in scoring during the 2005–06 and 2006–07 seasons, setting numerous scoring records in the process. In 2006, Bryant scored a career-high 81 points against the Toronto Raptors, the second most points scored in a single game in NBA history, second only to Wilt Chamberlain's 100-point game in 1962. He was awarded the regular season's Most Valuable Player Award (MVP) in 2008. After losing in the 2008 NBA Finals, Bryant led the Lakers to two consecutive championships in 2009 and 2010, earning the NBA Finals MVP Award on both occasions.