Chandamama

Chandamama is a classic Indian monthly magazine for children, famous for its illustrations. It also published long-running mythological/magical stories that ran for years. Originally, "Chandamama" was started in Telugu by B.Nagi Reddy and Chakrapani, noted Telugu Film Producer's. It was edited by Kodavatiganti Kutumba Rao, a very close friend of Chakrapani and a literary colossus in Telugu Literature, who edited it for 28 years, till his death in August 1980.

The Magazine

The main features of Indian Mythology was completely written by him. Kutumbarao also developed the magazine by encouraging young writers in Telugu and adapted them to suit the Telugu written style that he made so popular in Andhra and the Telugu speaking people for decades. Some of the stories and the folklore features were written by Dasari Subrahmanyam, who made the serials like Patala Durgam, etc., also very popular

It was revamped in November 2008 and has since gone contemporary in terms of language, presentation, artwork, and content. While it continues to carry old favourites like Vikram-Betal and mythological tales, there have been several new additions including contemporary stories, adventure serials, sports, technology, news pages, etc. Considering the new trends in children's literature and the emerging importance given to academic study and analysis of the same, Chandamama has striven to keep its editorial policies in line with the times. As the oldest brand in the field, Chandamama has taken up the responsibility of delivering entertaining, sensitive, and educational literature for its young readers.