- published: 29 May 2015
- views: 3319
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Welcome to the Investors Trading Academy talking glossary of financial terms and events.
Our word of the day is “Brand Equity”.
Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name.
One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The positive associations customers already have with Campbell's would make the new product more enticing than if the soup had an unfamiliar brand name.
Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to have negative brand equity. This might happen if a company had a major product recall or caused a widely publicized environmental disaster.
By Barry Norman, Investors Trading Academy
Subscribe Now To Our Network Channels :-
ET Now : http://goo.gl/5XreUq
Times Now : http://goo.gl/U9ibPb
The NewsHour Debate : http://goo.gl/LfNgFF
In this edition of Brand Equity, we get you the world's most renowned marketing guru - Philip Kotler in conversation with Sonali Krishna. Listen in as he gives out his views on the changing marketing landscape, what's relevant & redundant and some very interesting tips for today's marketers!
Social Media Links :-
Twitter - http://goo.gl/hA0vDt
Facebook - http://goo.gl/5Lr4mC
G+ - http://goo.gl/hYxrmj
- published: 27 Nov 2014
- views: 14559
Brand equity is based on the extent to which a brand has high loyalty.
visit: www.b2bwhiteboard.com
- published: 04 Dec 2011
- views: 15118
“Brand Equity” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Management Studies. This session covers brand, brand equity, brand promise and few models on brands.
Shot at the Deviprasad Goenka Management College of Media Studies using AB-Live virtual studio technology.
- published: 31 Jul 2015
- views: 117
Trabalho acadêmico feito para a disciplina de Administração Mercadológica II, lecionada pela Prof. Marta Cleia. Desenvolvido pelos acadêmicos: Marcelo Machado, Henrique Burmester, Gustavo Castro, Everaldo de Jesus, Naiara Taiz, Lucivania Bailona, Natalia Santos; do 5° Período de Administração, FACER Faculdades - Unidade Rubiataba-GO.
- published: 23 Jun 2013
- views: 219
What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand.
- published: 22 Oct 2015
- views: 390
The man whose indomitable spirit has scripted a newer persona to Bollywood, goes back in time to revisit his days as the ‘new ad-kid on the block’. Ranveer Singh, once a copywriter & today a brand gives his take on the top 10 ads of 2015 and how he got advertisers to craft branded ‘Singh-les’ with him, exclusively on Brand Equity.
Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► http://goo.gl/5XreUq
Subscribe Now To Our Network Channels :-
Times Now : http://goo.gl/U9ibPb
The NewsHour Debate : http://goo.gl/LfNgFF
To Stay Updated Download the Times Now App :-
Android Google Play : https://goo.gl/zJhWjC
Apple App Store : https://goo.gl/d7QBQZ
Social Media Links :-
Twitter - http://goo.gl/hA0vDt
Facebook - http://goo.gl/5Lr4mC
G+ - http://goo.gl/hYxrmj
- published: 04 Jan 2016
- views: 9711
In an exclusive chat with ET NOW, Yoga Guru Baba Ramdev speaks on how Patanjali is upping its game & will soon give MNCs a run for their money. He also asserts that his FMCG company is set to drive several foreign players out of the country.
Listen in for the full discussion on Nestlé heading for doom, Patanjali Noodles, expansion, new products, competition & more.
Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► http://goo.gl/5XreUq
Subscribe Now To Our Network Channels :-
Times Now : http://goo.gl/U9ibPb
The NewsHour Debate : http://goo.gl/LfNgFF
To Stay Updated Download the Times Now App :-
Android Google Play : https://goo.gl/zJhWjC
Apple App Store : https://goo.gl/d7QBQZ
Social Media Links :-
Twitter - http://goo.gl/hA0vDt
Facebook - http://goo.gl/5Lr4mC
G+ - http://goo.gl/hYxrmj
- published: 26 Nov 2015
- views: 3594
Watch Brand Equity's exclusive interview with All India Bakchod (AIB) - unplugged on their digital journey so far, what it takes for content to fly and their message to social media marketers in India at large.
Guest - Tanmay Bhatt, Gursimran Khamba, Rohan Joshi and Ashish Shakya
Subscribe Now To Our Network Channels :-
ET Now : http://goo.gl/5XreUq
Times Now : http://goo.gl/U9ibPb
The NewsHour Debate : http://goo.gl/LfNgFF
Social Media Links :-
Twitter - http://goo.gl/hA0vDt
Facebook - http://goo.gl/5Lr4mC
G+ - http://goo.gl/hYxrmj
- published: 12 Jun 2014
- views: 340127
Trabalho acadêmico feito para a disciplina de Marketing Estratégico lecionada pelo Prof. Admir Borges. Desenvolvido pelos alunos Bruna Cabral, Camila Costa, Camilo Mello, Marcela Decicino, Marina Campos e Mayara Machado, alunos do 6ºH, curso de Publicidade e Propaganda da Universidade FUMEC.
- published: 18 Oct 2011
- views: 5765
A great friend and colleague of mine, Carolyn Stafford, wrote a book a few years ago called "Small BUsiness, Big Brand". I love that sentiment!
We're living in a dynamic age of business where you can be working from a wee office space at the back of your lounge room and be making your presence felt internationally. The tools and technology we have at our fingertips means many of the previous market limits have been lifted and we can create and grow our wholehearted businesses in any direction we please.
In this weeks wholehearted business blog I'd like to share three simple tips that are important to help you in building your brand equity over time. Brand equity is the value associated with your brand and its created by differentiating your brand, and therefore your business, from your competitors, making it memorable.
The good news? You don't need the budget of coca cola to do so - you are only seeking to stand out in your specific field :)
The three tips cover:
1. Brand Promise
What transformation do you provide to your customers and clients? This needs to be clearly and compellingly communicated across everything you do so prospects begin to associate you with this outcome. "Ah, Amy Porterfield - she's the Facebook Queen".
2. Personality and tone
Especially importan when you are building a personal brand - your own personality needs to be reflected authentically in everything that you do
3. Consistency
So vital! Every touchpoint needs to resonate with the flavour of your brand - your website copy, font and colours, the content that you create, the profile photos you publish on Facebook and Linked In and more...
I'd love to hear from you.
Is building brand equity something you have planned for?
Are there tweaks to your own brand style and strategy that you are considering?
What's your brand promise, the transformation you offer your clients and customers?
Don't forget to take some time to conduct you own mini brand audit today so you can check that your brand promise, personality and tone are consistently communicated to your market.
View more topics here http://angelaraspass.com/blog/
If you'd like regular updates please subscribe to this channel, visit http://angelaraspass.com/ and connect with me on https://www.facebook.com/angelaraspass
- published: 16 Jul 2013
- views: 2225
Brand equity is a phrase used in the marketing industry to try to describe the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well known names. Another word for "brand equity" is "brand value".
Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values.
Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand.. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations[disambiguation needed 
]. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI.
This page contains text from Wikipedia, the Free Encyclopedia -
http://en.wikipedia.org/wiki/Brand_equity
This article is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License, which means that you can copy and modify it as long as the entire work (including additions) remains under this license.
This article is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License, which means that you can copy and modify it as long as the entire work (including additions) remains under this license.
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1:33What is Brand Equity?
What is Brand Equity?What is Brand Equity?
Welcome to the Investors Trading Academy talking glossary of financial terms and events. Our word of the day is “Brand Equity”. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name. One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The positive associations customers already have with Campbell's would make the new product more enticing than if the soup had an unfamiliar brand name. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to have negative brand equity. This might happen if a company had a major product recall or caused a widely publicized environmental disaster. By Barry Norman, Investors Trading Academy -
24:09Brand Equity: In Conversation With Marketing Legend Philip Kotler
Brand Equity: In Conversation With Marketing Legend Philip KotlerBrand Equity: In Conversation With Marketing Legend Philip Kotler
Subscribe Now To Our Network Channels :- ET Now : http://goo.gl/5XreUq Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF In this edition of Brand Equity, we get you the world's most renowned marketing guru - Philip Kotler in conversation with Sonali Krishna. Listen in as he gives out his views on the changing marketing landscape, what's relevant & redundant and some very interesting tips for today's marketers! Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj -
1:52Brand Equity
Brand EquityBrand Equity
Brand equity is based on the extent to which a brand has high loyalty. visit: www.b2bwhiteboard.com -
29:19Brand Equity
Brand EquityBrand Equity
“Brand Equity” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Management Studies. This session covers brand, brand equity, brand promise and few models on brands. Shot at the Deviprasad Goenka Management College of Media Studies using AB-Live virtual studio technology. -
4:42Brand Equity
Brand EquityBrand Equity
Trabalho acadêmico feito para a disciplina de Administração Mercadológica II, lecionada pela Prof. Marta Cleia. Desenvolvido pelos acadêmicos: Marcelo Machado, Henrique Burmester, Gustavo Castro, Everaldo de Jesus, Naiara Taiz, Lucivania Bailona, Natalia Santos; do 5° Período de Administração, FACER Faculdades - Unidade Rubiataba-GO. -
7:01Brand Equity
Brand EquityBrand Equity
Qué es?, Funciones, Modelos -
4:31Philip Kotler on the importance of brand equity
Philip Kotler on the importance of brand equityPhilip Kotler on the importance of brand equity
What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand. -
51:39Brand Equity | In Conversation With Ranveer Singh
Brand Equity | In Conversation With Ranveer SinghBrand Equity | In Conversation With Ranveer Singh
The man whose indomitable spirit has scripted a newer persona to Bollywood, goes back in time to revisit his days as the ‘new ad-kid on the block’. Ranveer Singh, once a copywriter & today a brand gives his take on the top 10 ads of 2015 and how he got advertisers to craft branded ‘Singh-les’ with him, exclusively on Brand Equity. Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► http://goo.gl/5XreUq Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj -
26:01Brand Equity: In Conversation With Yoga Guru Baba Ramdev
Brand Equity: In Conversation With Yoga Guru Baba RamdevBrand Equity: In Conversation With Yoga Guru Baba Ramdev
In an exclusive chat with ET NOW, Yoga Guru Baba Ramdev speaks on how Patanjali is upping its game & will soon give MNCs a run for their money. He also asserts that his FMCG company is set to drive several foreign players out of the country. Listen in for the full discussion on Nestlé heading for doom, Patanjali Noodles, expansion, new products, competition & more. Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► http://goo.gl/5XreUq Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj -
12:46All India Bakchod (AIB): EXCLUSIVE Interview with Brand Equity
All India Bakchod (AIB): EXCLUSIVE Interview with Brand EquityAll India Bakchod (AIB): EXCLUSIVE Interview with Brand Equity
Watch Brand Equity's exclusive interview with All India Bakchod (AIB) - unplugged on their digital journey so far, what it takes for content to fly and their message to social media marketers in India at large. Guest - Tanmay Bhatt, Gursimran Khamba, Rohan Joshi and Ashish Shakya Subscribe Now To Our Network Channels :- ET Now : http://goo.gl/5XreUq Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj -
6:11Brand Equity - Trabalho Acadêmico
Brand Equity - Trabalho AcadêmicoBrand Equity - Trabalho Acadêmico
Trabalho acadêmico feito para a disciplina de Marketing Estratégico lecionada pelo Prof. Admir Borges. Desenvolvido pelos alunos Bruna Cabral, Camila Costa, Camilo Mello, Marcela Decicino, Marina Campos e Mayara Machado, alunos do 6ºH, curso de Publicidade e Propaganda da Universidade FUMEC. -
4:373 keys to building your brand equity | Angela Raspass | The Business Success Mentor
3 keys to building your brand equity | Angela Raspass | The Business Success Mentor3 keys to building your brand equity | Angela Raspass | The Business Success Mentor
A great friend and colleague of mine, Carolyn Stafford, wrote a book a few years ago called "Small BUsiness, Big Brand". I love that sentiment! We're living in a dynamic age of business where you can be working from a wee office space at the back of your lounge room and be making your presence felt internationally. The tools and technology we have at our fingertips means many of the previous market limits have been lifted and we can create and grow our wholehearted businesses in any direction we please. In this weeks wholehearted business blog I'd like to share three simple tips that are important to help you in building your brand equity over time. Brand equity is the value associated with your brand and its created by differentiating your brand, and therefore your business, from your competitors, making it memorable. The good news? You don't need the budget of coca cola to do so - you are only seeking to stand out in your specific field :) The three tips cover: 1. Brand Promise What transformation do you provide to your customers and clients? This needs to be clearly and compellingly communicated across everything you do so prospects begin to associate you with this outcome. "Ah, Amy Porterfield - she's the Facebook Queen". 2. Personality and tone Especially importan when you are building a personal brand - your own personality needs to be reflected authentically in everything that you do 3. Consistency So vital! Every touchpoint needs to resonate with the flavour of your brand - your website copy, font and colours, the content that you create, the profile photos you publish on Facebook and Linked In and more... I'd love to hear from you. Is building brand equity something you have planned for? Are there tweaks to your own brand style and strategy that you are considering? What's your brand promise, the transformation you offer your clients and customers? Don't forget to take some time to conduct you own mini brand audit today so you can check that your brand promise, personality and tone are consistently communicated to your market. View more topics here http://angelaraspass.com/blog/ If you'd like regular updates please subscribe to this channel, visit http://angelaraspass.com/ and connect with me on https://www.facebook.com/angelaraspass -
3:41AULA DE MARKETING, BRAND EQUITY, PROFESSOR ADMIR BORGES, FUMEC
AULA DE MARKETING, BRAND EQUITY, PROFESSOR ADMIR BORGES, FUMECAULA DE MARKETING, BRAND EQUITY, PROFESSOR ADMIR BORGES, FUMEC
FUMEC COMUNICAÇÃO SOCIAL COM HABILITAÇÃO EM PUBLICIDADE E PROPAGANDA PROFESSOR ADMIR BORGES MARKETING ESTRATÉGICO GRUPO: INSIGHT Caroline Lagamba Aguiar Júlia Clozato Luiz Felipe Torrent Luiz Gustavo Neves Rodrigo Vignoli -
9:04Brand Equity: McDonald's transforming its image
Brand Equity: McDonald's transforming its imageBrand Equity: McDonald's transforming its image
Brand Equity: McDonald's transforming its image
- Alan Mulally
- Association
- Blackwater Worldwide
- Brand
- Brand Architecture
- Brand equity
- Brand extension
- Brand Finance
- Brand language
- Brand management
- Brand name
- Capital appreciation
- City
- Conjoint analysis
- Consumer
- Customer
- Customer engagement
- David Aaker
- Economic growth
- Economic indicator
- Education
- Equity (finance)
- Evident
- Family branding
- Ford Explorer
- Ford Five Hundred
- Ford Freestar
- Ford Motor Company
- Ford Taurus
- Ford Windstar
- Halliburton
- Individual branding
- Intangible asset
- Interbrand
- Investment
- Jerusalem
- Logo
- Market
- Market share
- Marketing
- Marketing ROI
- Organic growth
- Packaging
- Phrase
- Product (business)
- Product management
- Profit margin
- Return on investment
- Return on Investment
- Stockholm University
- Strategic
- Talk Brand
- Threaded marketing
- Tourism industry
- Young & Rubicam
-
What is Brand Equity?
Welcome to the Investors Trading Academy talking glossary of financial terms and events. Our word of the day is “Brand Equity”. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name. One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather t... -
Brand Equity: In Conversation With Marketing Legend Philip Kotler
Subscribe Now To Our Network Channels :- ET Now : http://goo.gl/5XreUq Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF In this edition of Brand Equity, we get you the world's most renowned marketing guru - Philip Kotler in conversation with Sonali Krishna. Listen in as he gives out his views on the changing marketing landscape, what's relevant & redundant and some very interesting tips for today's marketers! Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj -
Brand Equity
Brand equity is based on the extent to which a brand has high loyalty. visit: www.b2bwhiteboard.com -
Brand Equity
“Brand Equity” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Management Studies. This session covers brand, brand equity, brand promise and few models on brands. Shot at the Deviprasad Goenka Management College of Media Studies using AB-Live virtual studio technology. -
Brand Equity
Trabalho acadêmico feito para a disciplina de Administração Mercadológica II, lecionada pela Prof. Marta Cleia. Desenvolvido pelos acadêmicos: Marcelo Machado, Henrique Burmester, Gustavo Castro, Everaldo de Jesus, Naiara Taiz, Lucivania Bailona, Natalia Santos; do 5° Período de Administração, FACER Faculdades - Unidade Rubiataba-GO. -
Brand Equity
Qué es?, Funciones, Modelos -
Philip Kotler on the importance of brand equity
What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand. -
Brand Equity | In Conversation With Ranveer Singh
The man whose indomitable spirit has scripted a newer persona to Bollywood, goes back in time to revisit his days as the ‘new ad-kid on the block’. Ranveer Singh, once a copywriter & today a brand gives his take on the top 10 ads of 2015 and how he got advertisers to craft branded ‘Singh-les’ with him, exclusively on Brand Equity. Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► http://goo.gl/5XreUq Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj -
Brand Equity: In Conversation With Yoga Guru Baba Ramdev
In an exclusive chat with ET NOW, Yoga Guru Baba Ramdev speaks on how Patanjali is upping its game & will soon give MNCs a run for their money. He also asserts that his FMCG company is set to drive several foreign players out of the country. Listen in for the full discussion on Nestlé heading for doom, Patanjali Noodles, expansion, new products, competition & more. Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► http://goo.gl/5XreUq Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G... -
All India Bakchod (AIB): EXCLUSIVE Interview with Brand Equity
Watch Brand Equity's exclusive interview with All India Bakchod (AIB) - unplugged on their digital journey so far, what it takes for content to fly and their message to social media marketers in India at large. Guest - Tanmay Bhatt, Gursimran Khamba, Rohan Joshi and Ashish Shakya Subscribe Now To Our Network Channels :- ET Now : http://goo.gl/5XreUq Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj -
Brand Equity - Trabalho Acadêmico
Trabalho acadêmico feito para a disciplina de Marketing Estratégico lecionada pelo Prof. Admir Borges. Desenvolvido pelos alunos Bruna Cabral, Camila Costa, Camilo Mello, Marcela Decicino, Marina Campos e Mayara Machado, alunos do 6ºH, curso de Publicidade e Propaganda da Universidade FUMEC. -
3 keys to building your brand equity | Angela Raspass | The Business Success Mentor
A great friend and colleague of mine, Carolyn Stafford, wrote a book a few years ago called "Small BUsiness, Big Brand". I love that sentiment! We're living in a dynamic age of business where you can be working from a wee office space at the back of your lounge room and be making your presence felt internationally. The tools and technology we have at our fingertips means many of the previous market limits have been lifted and we can create and grow our wholehearted businesses in any direction we please. In this weeks wholehearted business blog I'd like to share three simple tips that are important to help you in building your brand equity over time. Brand equity is the value associated with your brand and its created by differentiating your brand, and therefore your business, from your c... -
AULA DE MARKETING, BRAND EQUITY, PROFESSOR ADMIR BORGES, FUMEC
FUMEC COMUNICAÇÃO SOCIAL COM HABILITAÇÃO EM PUBLICIDADE E PROPAGANDA PROFESSOR ADMIR BORGES MARKETING ESTRATÉGICO GRUPO: INSIGHT Caroline Lagamba Aguiar Júlia Clozato Luiz Felipe Torrent Luiz Gustavo Neves Rodrigo Vignoli -
Brand Equity: McDonald's transforming its image
Brand Equity: McDonald's transforming its image -
Business To Fashion with Renzo Rosso | Brand Equity
Sonali Krishna of ET NOW engages in a fashionable candid chat with the ‘Jeans Genius’ - Renzo Rosso. From being a farmer’s descendant to planting his own empire -‘Only the Brave’ & tapping on offbeat advertising that’s generating enough fuel for DIESEL to stay in vogue. Tune in, to get the stylized scoop on everything from fashion to marketing. Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► http://goo.gl/5XreUq Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hY... -
Brand Equity - Most Trusted Brands Special Part -1
In the first segment of Brand Equity, we bring you the top three most trusted brands. Colgate was named India’s Most trusted brand for the fifth year in a row to be followed by Tata Salt at No. 2 & Dettol at No. 3. Also, catch Issam Bachaalani in his first ever interview since becoming the MD of Colgate Palmolive. Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► http://goo.gl/5XreUq Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj -
Brand Equity Definition - What Does Brand Equity Mean?
Go to http://www.corporatevocabulary.com for the complete lesson on Brand Equity and a full course to give you the vocabulary and communication skills of a six-figure earner. In this video we teach you the definition of Brand Equity. -
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Brand Equity Quiz
The Idea Brand Equity Quiz, India's largest quiz for the corporate world, is all set to rock the quizzing fraternity yet again. The quiz this year will have 9 regional rounds and will culminate in a grand finale in Mumbai. Mumbai Pune Ahmedabad Delhi Chandigarh Chennai Bangalore Hyderabad Kolkata. The Idea Brand Equity Quiz is India's largest quiz for the corporate world. This year's theme was 'Evolution of quizzing in India' Download the Times Now India's Election HQ app and get all the election info at one go. Click here: http://bit.ly/1iwcRBr Social Media Links :- Facebook - http://goo.gl/CC7rGc G+ - http://goo.gl/O1iEp5 Twitter - http://goo.gl/uHYsqP Also visit our website - http://goo.gl/XPUXe8 To Stay Updated Download the Times Now App :- Android Google Play : https://goo.g... -
Brand Equity – In conversation with HUL’s Samir Singh
Tune in to this interesting conversation between Hindustan Unilever's Executive Director Samir Singh who heads the company's personal products category and ET NOW’s Sonali Krishna. They talk about the category’s challenges and opportunities. After all about the personal product vertical accounts for half the company's profit and over 30% of its revenue! Subscribe Now To Our Network Channels :- ET Now : http://goo.gl/5XreUq Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj -~-~~-~~~-~~-~- Must Watch: "PM Narendra Modi Backs Vijay Mallya Says Rahul Gandhi" → https://www.youtube.com/watch?v=Vlj1C4zEE44 -~-~~-~~~-~~-~- -
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How to Leverage Brand Equity
-- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon -
Brand Equity : Coke's 'Small World Machine'
Brand Equity : Coke's 'Small World Machine' For a quick look at the Day's top business and finance stories, tune into ET Now Youtube Channel. This show gives you a fast run through of top stories of the day. ET Now is a business news channel in India, owned and operated by the Times Group. For more information: Subscribe - www.youtube.com/etnow to get latest business news,analysis and updates. Follow - www.dailymotion.com/etnow to get latest video updates.
What is Brand Equity?
- Order: Reorder
- Duration: 1:33
- Updated: 29 May 2015
- views: 3319
Welcome to the Investors Trading Academy talking glossary of financial terms and events.
Our word of the day is “Brand Equity”.
Brand equity is a phrase used ...
Welcome to the Investors Trading Academy talking glossary of financial terms and events.
Our word of the day is “Brand Equity”.
Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name.
One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The positive associations customers already have with Campbell's would make the new product more enticing than if the soup had an unfamiliar brand name.
Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to have negative brand equity. This might happen if a company had a major product recall or caused a widely publicized environmental disaster.
By Barry Norman, Investors Trading Academy
wn.com/What Is Brand Equity
Welcome to the Investors Trading Academy talking glossary of financial terms and events.
Our word of the day is “Brand Equity”.
Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name.
One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The positive associations customers already have with Campbell's would make the new product more enticing than if the soup had an unfamiliar brand name.
Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to have negative brand equity. This might happen if a company had a major product recall or caused a widely publicized environmental disaster.
By Barry Norman, Investors Trading Academy
- published: 29 May 2015
- views: 3319
Brand Equity: In Conversation With Marketing Legend Philip Kotler
- Order: Reorder
- Duration: 24:09
- Updated: 27 Nov 2014
- views: 14559
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In this edi...
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In this edition of Brand Equity, we get you the world's most renowned marketing guru - Philip Kotler in conversation with Sonali Krishna. Listen in as he gives out his views on the changing marketing landscape, what's relevant & redundant and some very interesting tips for today's marketers!
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wn.com/Brand Equity In Conversation With Marketing Legend Philip Kotler
Subscribe Now To Our Network Channels :-
ET Now : http://goo.gl/5XreUq
Times Now : http://goo.gl/U9ibPb
The NewsHour Debate : http://goo.gl/LfNgFF
In this edition of Brand Equity, we get you the world's most renowned marketing guru - Philip Kotler in conversation with Sonali Krishna. Listen in as he gives out his views on the changing marketing landscape, what's relevant & redundant and some very interesting tips for today's marketers!
Social Media Links :-
Twitter - http://goo.gl/hA0vDt
Facebook - http://goo.gl/5Lr4mC
G+ - http://goo.gl/hYxrmj
- published: 27 Nov 2014
- views: 14559
Brand Equity
- Order: Reorder
- Duration: 1:52
- Updated: 04 Dec 2011
- views: 15118
Brand equity is based on the extent to which a brand has high loyalty.
visit: www.b2bwhiteboard.com
Brand equity is based on the extent to which a brand has high loyalty.
visit: www.b2bwhiteboard.com
wn.com/Brand Equity
Brand equity is based on the extent to which a brand has high loyalty.
visit: www.b2bwhiteboard.com
- published: 04 Dec 2011
- views: 15118
Brand Equity
- Order: Reorder
- Duration: 29:19
- Updated: 31 Jul 2015
- views: 117
“Brand Equity” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Management Studies. This session covers brand, brand equity, brand promise...
“Brand Equity” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Management Studies. This session covers brand, brand equity, brand promise and few models on brands.
Shot at the Deviprasad Goenka Management College of Media Studies using AB-Live virtual studio technology.
wn.com/Brand Equity
“Brand Equity” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Management Studies. This session covers brand, brand equity, brand promise and few models on brands.
Shot at the Deviprasad Goenka Management College of Media Studies using AB-Live virtual studio technology.
- published: 31 Jul 2015
- views: 117
Brand Equity
- Order: Reorder
- Duration: 4:42
- Updated: 23 Jun 2013
- views: 219
Trabalho acadêmico feito para a disciplina de Administração Mercadológica II, lecionada pela Prof. Marta Cleia. Desenvolvido pelos acadêmicos: Marcelo Machado, ...
Trabalho acadêmico feito para a disciplina de Administração Mercadológica II, lecionada pela Prof. Marta Cleia. Desenvolvido pelos acadêmicos: Marcelo Machado, Henrique Burmester, Gustavo Castro, Everaldo de Jesus, Naiara Taiz, Lucivania Bailona, Natalia Santos; do 5° Período de Administração, FACER Faculdades - Unidade Rubiataba-GO.
wn.com/Brand Equity
Trabalho acadêmico feito para a disciplina de Administração Mercadológica II, lecionada pela Prof. Marta Cleia. Desenvolvido pelos acadêmicos: Marcelo Machado, Henrique Burmester, Gustavo Castro, Everaldo de Jesus, Naiara Taiz, Lucivania Bailona, Natalia Santos; do 5° Período de Administração, FACER Faculdades - Unidade Rubiataba-GO.
- published: 23 Jun 2013
- views: 219
Brand Equity
- Order: Reorder
- Duration: 7:01
- Updated: 12 May 2014
- views: 479
Qué es?, Funciones, Modelos
Qué es?, Funciones, Modelos
wn.com/Brand Equity
Qué es?, Funciones, Modelos
- published: 12 May 2014
- views: 479
Philip Kotler on the importance of brand equity
- Order: Reorder
- Duration: 4:31
- Updated: 22 Oct 2015
- views: 390
What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates ...
What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand.
wn.com/Philip Kotler On The Importance Of Brand Equity
What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand.
- published: 22 Oct 2015
- views: 390
Brand Equity | In Conversation With Ranveer Singh
- Order: Reorder
- Duration: 51:39
- Updated: 04 Jan 2016
- views: 9711
The man whose indomitable spirit has scripted a newer persona to Bollywood, goes back in time to revisit his days as the ‘new ad-kid on the block’. Ranveer Sing...
The man whose indomitable spirit has scripted a newer persona to Bollywood, goes back in time to revisit his days as the ‘new ad-kid on the block’. Ranveer Singh, once a copywriter & today a brand gives his take on the top 10 ads of 2015 and how he got advertisers to craft branded ‘Singh-les’ with him, exclusively on Brand Equity.
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wn.com/Brand Equity | In Conversation With Ranveer Singh
The man whose indomitable spirit has scripted a newer persona to Bollywood, goes back in time to revisit his days as the ‘new ad-kid on the block’. Ranveer Singh, once a copywriter & today a brand gives his take on the top 10 ads of 2015 and how he got advertisers to craft branded ‘Singh-les’ with him, exclusively on Brand Equity.
Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► http://goo.gl/5XreUq
Subscribe Now To Our Network Channels :-
Times Now : http://goo.gl/U9ibPb
The NewsHour Debate : http://goo.gl/LfNgFF
To Stay Updated Download the Times Now App :-
Android Google Play : https://goo.gl/zJhWjC
Apple App Store : https://goo.gl/d7QBQZ
Social Media Links :-
Twitter - http://goo.gl/hA0vDt
Facebook - http://goo.gl/5Lr4mC
G+ - http://goo.gl/hYxrmj
- published: 04 Jan 2016
- views: 9711
Brand Equity: In Conversation With Yoga Guru Baba Ramdev
- Order: Reorder
- Duration: 26:01
- Updated: 26 Nov 2015
- views: 3594
In an exclusive chat with ET NOW, Yoga Guru Baba Ramdev speaks on how Patanjali is upping its game & will soon give MNCs a run for their money. He also asserts ...
In an exclusive chat with ET NOW, Yoga Guru Baba Ramdev speaks on how Patanjali is upping its game & will soon give MNCs a run for their money. He also asserts that his FMCG company is set to drive several foreign players out of the country.
Listen in for the full discussion on Nestlé heading for doom, Patanjali Noodles, expansion, new products, competition & more.
Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► http://goo.gl/5XreUq
Subscribe Now To Our Network Channels :-
Times Now : http://goo.gl/U9ibPb
The NewsHour Debate : http://goo.gl/LfNgFF
To Stay Updated Download the Times Now App :-
Android Google Play : https://goo.gl/zJhWjC
Apple App Store : https://goo.gl/d7QBQZ
Social Media Links :-
Twitter - http://goo.gl/hA0vDt
Facebook - http://goo.gl/5Lr4mC
G+ - http://goo.gl/hYxrmj
wn.com/Brand Equity In Conversation With Yoga Guru Baba Ramdev
In an exclusive chat with ET NOW, Yoga Guru Baba Ramdev speaks on how Patanjali is upping its game & will soon give MNCs a run for their money. He also asserts that his FMCG company is set to drive several foreign players out of the country.
Listen in for the full discussion on Nestlé heading for doom, Patanjali Noodles, expansion, new products, competition & more.
Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► http://goo.gl/5XreUq
Subscribe Now To Our Network Channels :-
Times Now : http://goo.gl/U9ibPb
The NewsHour Debate : http://goo.gl/LfNgFF
To Stay Updated Download the Times Now App :-
Android Google Play : https://goo.gl/zJhWjC
Apple App Store : https://goo.gl/d7QBQZ
Social Media Links :-
Twitter - http://goo.gl/hA0vDt
Facebook - http://goo.gl/5Lr4mC
G+ - http://goo.gl/hYxrmj
- published: 26 Nov 2015
- views: 3594
All India Bakchod (AIB): EXCLUSIVE Interview with Brand Equity
- Order: Reorder
- Duration: 12:46
- Updated: 12 Jun 2014
- views: 340127
Watch Brand Equity's exclusive interview with All India Bakchod (AIB) - unplugged on their digital journey so far, what it takes for content to fly and their me...
Watch Brand Equity's exclusive interview with All India Bakchod (AIB) - unplugged on their digital journey so far, what it takes for content to fly and their message to social media marketers in India at large.
Guest - Tanmay Bhatt, Gursimran Khamba, Rohan Joshi and Ashish Shakya
Subscribe Now To Our Network Channels :-
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The NewsHour Debate : http://goo.gl/LfNgFF
Social Media Links :-
Twitter - http://goo.gl/hA0vDt
Facebook - http://goo.gl/5Lr4mC
G+ - http://goo.gl/hYxrmj
wn.com/All India Bakchod (Aib) Exclusive Interview With Brand Equity
Watch Brand Equity's exclusive interview with All India Bakchod (AIB) - unplugged on their digital journey so far, what it takes for content to fly and their message to social media marketers in India at large.
Guest - Tanmay Bhatt, Gursimran Khamba, Rohan Joshi and Ashish Shakya
Subscribe Now To Our Network Channels :-
ET Now : http://goo.gl/5XreUq
Times Now : http://goo.gl/U9ibPb
The NewsHour Debate : http://goo.gl/LfNgFF
Social Media Links :-
Twitter - http://goo.gl/hA0vDt
Facebook - http://goo.gl/5Lr4mC
G+ - http://goo.gl/hYxrmj
- published: 12 Jun 2014
- views: 340127
Brand Equity - Trabalho Acadêmico
- Order: Reorder
- Duration: 6:11
- Updated: 18 Oct 2011
- views: 5765
Trabalho acadêmico feito para a disciplina de Marketing Estratégico lecionada pelo Prof. Admir Borges. Desenvolvido pelos alunos Bruna Cabral, Camila Costa, Cam...
Trabalho acadêmico feito para a disciplina de Marketing Estratégico lecionada pelo Prof. Admir Borges. Desenvolvido pelos alunos Bruna Cabral, Camila Costa, Camilo Mello, Marcela Decicino, Marina Campos e Mayara Machado, alunos do 6ºH, curso de Publicidade e Propaganda da Universidade FUMEC.
wn.com/Brand Equity Trabalho Acadêmico
Trabalho acadêmico feito para a disciplina de Marketing Estratégico lecionada pelo Prof. Admir Borges. Desenvolvido pelos alunos Bruna Cabral, Camila Costa, Camilo Mello, Marcela Decicino, Marina Campos e Mayara Machado, alunos do 6ºH, curso de Publicidade e Propaganda da Universidade FUMEC.
- published: 18 Oct 2011
- views: 5765
3 keys to building your brand equity | Angela Raspass | The Business Success Mentor
- Order: Reorder
- Duration: 4:37
- Updated: 16 Jul 2013
- views: 2225
A great friend and colleague of mine, Carolyn Stafford, wrote a book a few years ago called "Small BUsiness, Big Brand". I love that sentiment!
We're living in...
A great friend and colleague of mine, Carolyn Stafford, wrote a book a few years ago called "Small BUsiness, Big Brand". I love that sentiment!
We're living in a dynamic age of business where you can be working from a wee office space at the back of your lounge room and be making your presence felt internationally. The tools and technology we have at our fingertips means many of the previous market limits have been lifted and we can create and grow our wholehearted businesses in any direction we please.
In this weeks wholehearted business blog I'd like to share three simple tips that are important to help you in building your brand equity over time. Brand equity is the value associated with your brand and its created by differentiating your brand, and therefore your business, from your competitors, making it memorable.
The good news? You don't need the budget of coca cola to do so - you are only seeking to stand out in your specific field :)
The three tips cover:
1. Brand Promise
What transformation do you provide to your customers and clients? This needs to be clearly and compellingly communicated across everything you do so prospects begin to associate you with this outcome. "Ah, Amy Porterfield - she's the Facebook Queen".
2. Personality and tone
Especially importan when you are building a personal brand - your own personality needs to be reflected authentically in everything that you do
3. Consistency
So vital! Every touchpoint needs to resonate with the flavour of your brand - your website copy, font and colours, the content that you create, the profile photos you publish on Facebook and Linked In and more...
I'd love to hear from you.
Is building brand equity something you have planned for?
Are there tweaks to your own brand style and strategy that you are considering?
What's your brand promise, the transformation you offer your clients and customers?
Don't forget to take some time to conduct you own mini brand audit today so you can check that your brand promise, personality and tone are consistently communicated to your market.
View more topics here http://angelaraspass.com/blog/
If you'd like regular updates please subscribe to this channel, visit http://angelaraspass.com/ and connect with me on https://www.facebook.com/angelaraspass
wn.com/3 Keys To Building Your Brand Equity | Angela Raspass | The Business Success Mentor
A great friend and colleague of mine, Carolyn Stafford, wrote a book a few years ago called "Small BUsiness, Big Brand". I love that sentiment!
We're living in a dynamic age of business where you can be working from a wee office space at the back of your lounge room and be making your presence felt internationally. The tools and technology we have at our fingertips means many of the previous market limits have been lifted and we can create and grow our wholehearted businesses in any direction we please.
In this weeks wholehearted business blog I'd like to share three simple tips that are important to help you in building your brand equity over time. Brand equity is the value associated with your brand and its created by differentiating your brand, and therefore your business, from your competitors, making it memorable.
The good news? You don't need the budget of coca cola to do so - you are only seeking to stand out in your specific field :)
The three tips cover:
1. Brand Promise
What transformation do you provide to your customers and clients? This needs to be clearly and compellingly communicated across everything you do so prospects begin to associate you with this outcome. "Ah, Amy Porterfield - she's the Facebook Queen".
2. Personality and tone
Especially importan when you are building a personal brand - your own personality needs to be reflected authentically in everything that you do
3. Consistency
So vital! Every touchpoint needs to resonate with the flavour of your brand - your website copy, font and colours, the content that you create, the profile photos you publish on Facebook and Linked In and more...
I'd love to hear from you.
Is building brand equity something you have planned for?
Are there tweaks to your own brand style and strategy that you are considering?
What's your brand promise, the transformation you offer your clients and customers?
Don't forget to take some time to conduct you own mini brand audit today so you can check that your brand promise, personality and tone are consistently communicated to your market.
View more topics here http://angelaraspass.com/blog/
If you'd like regular updates please subscribe to this channel, visit http://angelaraspass.com/ and connect with me on https://www.facebook.com/angelaraspass
- published: 16 Jul 2013
- views: 2225
AULA DE MARKETING, BRAND EQUITY, PROFESSOR ADMIR BORGES, FUMEC
- Order: Reorder
- Duration: 3:41
- Updated: 05 Oct 2012
- views: 1918
FUMEC
COMUNICAÇÃO SOCIAL COM HABILITAÇÃO EM PUBLICIDADE E PROPAGANDA
PROFESSOR ADMIR BORGES
MARKETING ESTRATÉGICO
GRUPO: INSIGHT
Caroline Lagamba Aguiar
Júlia ...
FUMEC
COMUNICAÇÃO SOCIAL COM HABILITAÇÃO EM PUBLICIDADE E PROPAGANDA
PROFESSOR ADMIR BORGES
MARKETING ESTRATÉGICO
GRUPO: INSIGHT
Caroline Lagamba Aguiar
Júlia Clozato
Luiz Felipe Torrent
Luiz Gustavo Neves
Rodrigo Vignoli
wn.com/Aula De Marketing, Brand Equity, Professor Admir Borges, Fumec
FUMEC
COMUNICAÇÃO SOCIAL COM HABILITAÇÃO EM PUBLICIDADE E PROPAGANDA
PROFESSOR ADMIR BORGES
MARKETING ESTRATÉGICO
GRUPO: INSIGHT
Caroline Lagamba Aguiar
Júlia Clozato
Luiz Felipe Torrent
Luiz Gustavo Neves
Rodrigo Vignoli
- published: 05 Oct 2012
- views: 1918
Brand Equity: McDonald's transforming its image
- Order: Reorder
- Duration: 9:04
- Updated: 07 Feb 2012
- views: 10969
Brand Equity: McDonald's transforming its image
Brand Equity: McDonald's transforming its image
wn.com/Brand Equity Mcdonald's Transforming Its Image
Business To Fashion with Renzo Rosso | Brand Equity
- Order: Reorder
- Duration: 10:31
- Updated: 04 Apr 2016
- views: 30
Sonali Krishna of ET NOW engages in a fashionable candid chat with the ‘Jeans Genius’ - Renzo Rosso. From being a farmer’s descendant to planting his own empire...
Sonali Krishna of ET NOW engages in a fashionable candid chat with the ‘Jeans Genius’ - Renzo Rosso. From being a farmer’s descendant to planting his own empire -‘Only the Brave’ & tapping on offbeat advertising that’s generating enough fuel for DIESEL to stay in vogue. Tune in, to get the stylized scoop on everything from fashion to marketing.
Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► http://goo.gl/5XreUq
Subscribe Now To Our Network Channels :-
Times Now : http://goo.gl/U9ibPb
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To Stay Updated Download the Times Now App :-
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Apple App Store : https://goo.gl/d7QBQZ
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Facebook - http://goo.gl/5Lr4mC
G+ - http://goo.gl/hYxrmj
wn.com/Business To Fashion With Renzo Rosso | Brand Equity
Sonali Krishna of ET NOW engages in a fashionable candid chat with the ‘Jeans Genius’ - Renzo Rosso. From being a farmer’s descendant to planting his own empire -‘Only the Brave’ & tapping on offbeat advertising that’s generating enough fuel for DIESEL to stay in vogue. Tune in, to get the stylized scoop on everything from fashion to marketing.
Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► http://goo.gl/5XreUq
Subscribe Now To Our Network Channels :-
Times Now : http://goo.gl/U9ibPb
The NewsHour Debate : http://goo.gl/LfNgFF
To Stay Updated Download the Times Now App :-
Android Google Play : https://goo.gl/zJhWjC
Apple App Store : https://goo.gl/d7QBQZ
Social Media Links :-
Twitter - http://goo.gl/hA0vDt
Facebook - http://goo.gl/5Lr4mC
G+ - http://goo.gl/hYxrmj
- published: 04 Apr 2016
- views: 30
Brand Equity - Most Trusted Brands Special Part -1
- Order: Reorder
- Duration: 16:52
- Updated: 03 Dec 2015
- views: 156
In the first segment of Brand Equity, we bring you the top three most trusted brands. Colgate was named India’s Most trusted brand for the fifth year in a row t...
In the first segment of Brand Equity, we bring you the top three most trusted brands. Colgate was named India’s Most trusted brand for the fifth year in a row to be followed by Tata Salt at No. 2 & Dettol at No. 3. Also, catch Issam Bachaalani in his first ever interview since becoming the MD of Colgate Palmolive.
Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► http://goo.gl/5XreUq
Subscribe Now To Our Network Channels :-
Times Now : http://goo.gl/U9ibPb
The NewsHour Debate : http://goo.gl/LfNgFF
To Stay Updated Download the Times Now App :-
Android Google Play : https://goo.gl/zJhWjC
Apple App Store : https://goo.gl/d7QBQZ
Social Media Links :-
Twitter - http://goo.gl/hA0vDt
Facebook - http://goo.gl/5Lr4mC
G+ - http://goo.gl/hYxrmj
wn.com/Brand Equity Most Trusted Brands Special Part 1
In the first segment of Brand Equity, we bring you the top three most trusted brands. Colgate was named India’s Most trusted brand for the fifth year in a row to be followed by Tata Salt at No. 2 & Dettol at No. 3. Also, catch Issam Bachaalani in his first ever interview since becoming the MD of Colgate Palmolive.
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- published: 03 Dec 2015
- views: 156
Brand Equity Definition - What Does Brand Equity Mean?
- Order: Reorder
- Duration: 0:47
- Updated: 16 Nov 2009
- views: 9612
Go to http://www.corporatevocabulary.com for the complete lesson on Brand Equity and a full course to give you the vocabulary and communication skills of a six-...
Go to http://www.corporatevocabulary.com for the complete lesson on Brand Equity and a full course to give you the vocabulary and communication skills of a six-figure earner. In this video we teach you the definition of Brand Equity.
wn.com/Brand Equity Definition What Does Brand Equity Mean
Go to http://www.corporatevocabulary.com for the complete lesson on Brand Equity and a full course to give you the vocabulary and communication skills of a six-figure earner. In this video we teach you the definition of Brand Equity.
- published: 16 Nov 2009
- views: 9612
Brand Resonance Model
- Order: Reorder
- Duration: 8:11
- Updated: 14 Jan 2013
- views: 14755
Brand Equity Quiz
- Order: Reorder
- Duration: 23:53
- Updated: 25 Mar 2011
- views: 9535
The Idea Brand Equity Quiz, India's largest quiz for the corporate world, is all set to rock the quizzing fraternity yet again. The quiz this year will have 9 r...
The Idea Brand Equity Quiz, India's largest quiz for the corporate world, is all set to rock the quizzing fraternity yet again. The quiz this year will have 9 regional rounds and will culminate in a grand finale in Mumbai.
Mumbai Pune Ahmedabad Delhi Chandigarh Chennai Bangalore Hyderabad Kolkata. The Idea Brand Equity Quiz is India's largest quiz for the corporate world. This year's theme was 'Evolution of quizzing in India' Download the Times Now India's Election HQ app and get all the election info at one go. Click here: http://bit.ly/1iwcRBr Social Media Links :-
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wn.com/Brand Equity Quiz
The Idea Brand Equity Quiz, India's largest quiz for the corporate world, is all set to rock the quizzing fraternity yet again. The quiz this year will have 9 regional rounds and will culminate in a grand finale in Mumbai.
Mumbai Pune Ahmedabad Delhi Chandigarh Chennai Bangalore Hyderabad Kolkata. The Idea Brand Equity Quiz is India's largest quiz for the corporate world. This year's theme was 'Evolution of quizzing in India' Download the Times Now India's Election HQ app and get all the election info at one go. Click here: http://bit.ly/1iwcRBr Social Media Links :-
Facebook - http://goo.gl/CC7rGc
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- published: 25 Mar 2011
- views: 9535
Brand Equity – In conversation with HUL’s Samir Singh
- Order: Reorder
- Duration: 9:55
- Updated: 13 Apr 2015
- views: 572
Tune in to this interesting conversation between Hindustan Unilever's Executive Director Samir Singh who heads the company's personal products category and ET N...
Tune in to this interesting conversation between Hindustan Unilever's Executive Director Samir Singh who heads the company's personal products category and ET NOW’s Sonali Krishna. They talk about the category’s challenges and opportunities. After all about the personal product vertical accounts for half the company's profit and over 30% of its revenue!
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Must Watch: "PM Narendra Modi Backs Vijay Mallya Says Rahul Gandhi"
→ https://www.youtube.com/watch?v=Vlj1C4zEE44
-~-~~-~~~-~~-~-
wn.com/Brand Equity – In Conversation With Hul’S Samir Singh
Tune in to this interesting conversation between Hindustan Unilever's Executive Director Samir Singh who heads the company's personal products category and ET NOW’s Sonali Krishna. They talk about the category’s challenges and opportunities. After all about the personal product vertical accounts for half the company's profit and over 30% of its revenue!
Subscribe Now To Our Network Channels :-
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Must Watch: "PM Narendra Modi Backs Vijay Mallya Says Rahul Gandhi"
→ https://www.youtube.com/watch?v=Vlj1C4zEE44
-~-~~-~~~-~~-~-
- published: 13 Apr 2015
- views: 572
BRAND EQUITY @ NIKE: BUILDING NEW CONSUMER EXPERIENCES
- Order: Reorder
- Duration: 5:14
- Updated: 11 Jul 2012
- views: 1661
How to Leverage Brand Equity
- Order: Reorder
- Duration: 2:23
- Updated: 27 Feb 2015
- views: 1586
--
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://ga...
--
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
wn.com/How To Leverage Brand Equity
--
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
- published: 27 Feb 2015
- views: 1586
Brand Equity : Coke's 'Small World Machine'
- Order: Reorder
- Duration: 7:47
- Updated: 03 Jun 2013
- views: 3362
Brand Equity : Coke's 'Small World Machine'
For a quick look at the Day's top business and finance stories, tune into ET Now Youtube Channel. This show gives ...
Brand Equity : Coke's 'Small World Machine'
For a quick look at the Day's top business and finance stories, tune into ET Now Youtube Channel. This show gives you a fast run through of top stories of the day. ET Now is a business news channel in India, owned and operated by the Times Group.
For more information:
Subscribe - www.youtube.com/etnow to get latest business news,analysis and updates.
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wn.com/Brand Equity Coke's 'Small World Machine'
Brand Equity : Coke's 'Small World Machine'
For a quick look at the Day's top business and finance stories, tune into ET Now Youtube Channel. This show gives you a fast run through of top stories of the day. ET Now is a business news channel in India, owned and operated by the Times Group.
For more information:
Subscribe - www.youtube.com/etnow to get latest business news,analysis and updates.
Follow - www.dailymotion.com/etnow to get latest video updates.
- published: 03 Jun 2013
- views: 3362
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1:33
What is Brand Equity?
Welcome to the Investors Trading Academy talking glossary of financial terms and events.
...
published: 29 May 2015
What is Brand Equity?
What is Brand Equity?
- Report rights infringement
- published: 29 May 2015
- views: 3319
24:09
Brand Equity: In Conversation With Marketing Legend Philip Kotler
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published: 27 Nov 2014
Brand Equity: In Conversation With Marketing Legend Philip Kotler
Brand Equity: In Conversation With Marketing Legend Philip Kotler
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- published: 27 Nov 2014
- views: 14559
1:52
Brand Equity
Brand equity is based on the extent to which a brand has high loyalty.
visit: www.b2bwh...
published: 04 Dec 2011
Brand Equity
Brand Equity
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- published: 04 Dec 2011
- views: 15118
29:19
Brand Equity
“Brand Equity” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Mana...
published: 31 Jul 2015
Brand Equity
Brand Equity
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- published: 31 Jul 2015
- views: 117
4:42
Brand Equity
Trabalho acadêmico feito para a disciplina de Administração Mercadológica II, lecionada pe...
published: 23 Jun 2013
Brand Equity
Brand Equity
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- published: 23 Jun 2013
- views: 219
7:01
Brand Equity
Qué es?, Funciones, Modelos
published: 12 May 2014
Brand Equity
Brand Equity
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- published: 12 May 2014
- views: 479
4:31
Philip Kotler on the importance of brand equity
What is the difference between brand equity and brand valuation? Why is it that CEOs shoul...
published: 22 Oct 2015
Philip Kotler on the importance of brand equity
Philip Kotler on the importance of brand equity
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- published: 22 Oct 2015
- views: 390
51:39
Brand Equity | In Conversation With Ranveer Singh
The man whose indomitable spirit has scripted a newer persona to Bollywood, goes back in t...
published: 04 Jan 2016
Brand Equity | In Conversation With Ranveer Singh
Brand Equity | In Conversation With Ranveer Singh
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- published: 04 Jan 2016
- views: 9711
26:01
Brand Equity: In Conversation With Yoga Guru Baba Ramdev
In an exclusive chat with ET NOW, Yoga Guru Baba Ramdev speaks on how Patanjali is upping ...
published: 26 Nov 2015
Brand Equity: In Conversation With Yoga Guru Baba Ramdev
Brand Equity: In Conversation With Yoga Guru Baba Ramdev
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- published: 26 Nov 2015
- views: 3594
12:46
All India Bakchod (AIB): EXCLUSIVE Interview with Brand Equity
Watch Brand Equity's exclusive interview with All India Bakchod (AIB) - unplugged on their...
published: 12 Jun 2014
All India Bakchod (AIB): EXCLUSIVE Interview with Brand Equity
All India Bakchod (AIB): EXCLUSIVE Interview with Brand Equity
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- published: 12 Jun 2014
- views: 340127
6:11
Brand Equity - Trabalho Acadêmico
Trabalho acadêmico feito para a disciplina de Marketing Estratégico lecionada pelo Prof. A...
published: 18 Oct 2011
Brand Equity - Trabalho Acadêmico
Brand Equity - Trabalho Acadêmico
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- published: 18 Oct 2011
- views: 5765
4:37
3 keys to building your brand equity | Angela Raspass | The Business Success Mentor
A great friend and colleague of mine, Carolyn Stafford, wrote a book a few years ago calle...
published: 16 Jul 2013
3 keys to building your brand equity | Angela Raspass | The Business Success Mentor
3 keys to building your brand equity | Angela Raspass | The Business Success Mentor
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- published: 16 Jul 2013
- views: 2225
3:41
AULA DE MARKETING, BRAND EQUITY, PROFESSOR ADMIR BORGES, FUMEC
FUMEC
COMUNICAÇÃO SOCIAL COM HABILITAÇÃO EM PUBLICIDADE E PROPAGANDA
PROFESSOR ADMIR BORGE...
published: 05 Oct 2012
AULA DE MARKETING, BRAND EQUITY, PROFESSOR ADMIR BORGES, FUMEC
AULA DE MARKETING, BRAND EQUITY, PROFESSOR ADMIR BORGES, FUMEC
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- published: 05 Oct 2012
- views: 1918
9:04
Brand Equity: McDonald's transforming its image
Brand Equity: McDonald's transforming its image
published: 07 Feb 2012
Brand Equity: McDonald's transforming its image
Brand Equity: McDonald's transforming its image
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- published: 07 Feb 2012
- views: 10969
What is Brand Equity?...
Brand Equity: In Conversation With Marketing Legen...
Brand Equity...
Brand Equity...
Brand Equity...
Brand Equity...
Philip Kotler on the importance of brand equity...
Brand Equity | In Conversation With Ranveer Singh...
Brand Equity: In Conversation With Yoga Guru Baba ...
All India Bakchod (AIB): EXCLUSIVE Interview with ...
Brand Equity - Trabalho Acadêmico...
3 keys to building your brand equity | Angela Rasp...
AULA DE MARKETING, BRAND EQUITY, PROFESSOR ADMIR B...
Brand Equity: McDonald's transforming its image...
Business To Fashion with Renzo Rosso | Brand Equit...
Brand Equity - Most Trusted Brands Special Part -1...
Brand Equity Definition - What Does Brand Equity M...
Brand Resonance Model...
Brand Equity Quiz...
Brand Equity – In conversation with HUL’s Samir Si...
BRAND EQUITY @ NIKE: BUILDING NEW CONSUMER EXPERIE...
How to Leverage Brand Equity...
Brand Equity : Coke's 'Small World Machine'...
photo: AP / Petros Giannakouris
Pope Francis flies to Lesbos to highlight humanitarian crisis in Europe
Edit The Guardian 16 Apr 2016
Pope and Orthodox Patriarch Bartholomew to turn spotlight on Europe’s controversial deal with Turkey to end refugee crisis. Pope Francis, widely regarded as one of the world’s greatest defender of refugees, flies into Lesbos on Saturday to highlight the humanitarian crisis unfolding in Europe ... Related. The idealists of Lesbos. volunteers at the heart of the refugee crisis ... Related. Pope Francis and Bernie Sanders ... Facebook. Twitter ... ....
photo: Creative Commons / Pavel
500-Pound Shark Snatches Sailfish From Anglers’ Hook
Edit Breitbart 15 Apr 2016photo: AP / Koji Ueda
New earthquake hits southern Japan
Edit Al Jazeera 15 Apr 2016
A magnitude 7.4 earthquake hit southern Japan on Friday and a tsunami warning was issued, according to the US Geological Survey ... More soon.... ....
photo: AP / Rex Features
Istanbul 2005 Final Inspires Liverpool to Beat Dortmund in Seven-goal Thriller
Edit Community news 15 Apr 2016
11 years ago after Liverpool triumph in Turkey, Liverpool survived to another huge scare before winning one of the most entertaining Europa League knockout phase of the day to seal a 5-4 on aggregate win over Dortmund. Dortmund had managed the perfect start to the match ... Just after the break, Origi well tried and hit back at (48', 1-2) ... d'ALMEIDA. ....
photo: AP / Willis Glassgow
NY Post Editorial Board Endorses 'Rookie' Donald Trump In Republican Primary
Edit WorldNews.com 15 Apr 2016
Despite citing a few qualms, the editorial board of the New York Post endorsed Republican frontrunner Donald Trump in an editorial on late Thursday, the first major New York publication to do so, CBS News reported. "Trump is now an imperfect messenger carrying a vital message ... better informed on policy, more self-disciplined and less thin-skinned," the editorial read....
« back to news headlines
Booster Dose
Edit Yahoo Daily News 15 Apr 2016
While the government has been cracking down on spurious and unapproved drugs, draft guidelines for biosimilars suggest that India may well be transitioning towards a more accessible and cost effective pharmaceutical industry ... Though, according to the Indian Brand Equity Foundation, generics form 70% of the market, the share of biosimilars in this has been limited ... ....
3 Key Factors to Consider Before Licensing Your Brand
Edit Huffington Post 14 Apr 2016
Like a plane achieving liftoff, licensing enables companies who have high preference to unlock a brand's latent value and satisfy pent up demand created by brand buzz. As a licensing veteran, I've helped a wide variety of companies grow their revenue and brand reach exponentially by creating strategic partnerships with manufacturers ... elasticity, equity, and environment ... Is Your Brand Elastic Enough? ... Do You Have Enough Brand Equity?....
Intertain Re-launches InterCasino Brand on Proprietary Platform
Edit Stockhouse 14 Apr 2016
TORONTO, ONTARIO--(Marketwired - April 14, 2016) - The Intertain Group Limited ("Intertain" or the "Company") (TSX.IT) (OTCQX.ITTNF) today announced the successful migration and re-launch of its InterCasino brand, which will now be hosted on Intertain's proprietary Plain Gaming platform ... "The new platform will be integral to our growth strategy and our ability to leverage InterCasino's considerable brand equity."....
Double Dholki, #kolKOTHA campaigns power Times Group to 25 metals
Edit The Times of India 14 Apr 2016
Brand director, The Times of India and Mirror, Viral Oza said, "It is a proud moment for us in the group and the agency partners to win so many creative awards ... Mumbai Mirror's 'Double Dholki' and 'Driving me crazy' were the brand's gutsy take on social issues, much in keeping with its image ... It was rated the best ad of 2015 by Brand Equity, and it was again rated best ad in the week January 23 to 29, 2016 by Brand Equity....
Modern Brands Tell Their Sustainability Stories
Edit Huffington Post 14 Apr 2016
Where should today's modern brands be investing to gain tomorrow's competitive edge? In sustainability ... No industry or brand can afford to stand on the sidelines ... Today's consumers expect brands to share their values ... Many companies are already leveraging their sustainability stories to improve brand equity, while others still struggle with where to begin or how to talk about their efforts....
AXA Tianping Deploys Guidewire Solution for Claims Management (Guidewire Software Inc)
Edit Public Technologies 14 Apr 2016
... to become the leading brand of Internet insurance in China. By combining AXA's solid financial state, prominent brand equity, and leading professional business skills with Tian Ping's extensive local experiences, resources and service network, AXATP is committed to providing customers with prompt, convenient and reliable insurance service....
Kelley Blue Book Distracted Driving Survey Reveals Majority Of Drivers Still Multi-Task Behind The Wheel Even Though They Are Aware Of Risks (Kelley Blue Book Co Inc)
Edit Public Technologies 14 Apr 2016
Kelley Blue Book's KBB.com ranked highest in its category for brand equity by the 2015 Harris Poll EquiTrend study and has been named Online Auto Shopping Brand of the Year for four consecutive years ... is a Cox Automotive™ brand ... vAuto®, Xtime® and a host of other brands ... consumer car buyers with the most recognized media brands in the industry....
To Combat Human Trafficking, Hope Isn't a Strategy
Edit Huffington Post 13 Apr 2016
Nestle recently admitted, after a year-long internal investigation, that slave labor was involved in the production of its Fancy Feast cat food brand ... Yes, you will maintain brand equity with increasingly informed and connected consumers who know more than ever when their favorite brands aren't behaving ethically....
From Gurgaon to Gurugram: Fast forward city goes past forward
Edit The Times of India 13 Apr 2016
GURGAON ... There were worries about the impact of the decision on Brand Gurgaon. As a senior executive of an MNC put it, international clients well conversant with Gurgaon would find Gurugram a tongue twister ... Times View ... Governments must realise that names acquire `brand equity'--they become associated with certain attributes ... All of that hard won brand equity is undone by changing to a name with which nobody has any such associations ... ....
Premier Foods plc statement re McCormick & Company, Inc. announcement (Premier Foods plc)
Edit Public Technologies 13 Apr 2016
Premier Foods has a valuable portfolio of market leading brands, extensive distribution across ... Additionally the Company plans to accelerate its growth by executing its recently announced new strategic initiatives to leverage the Company's existing capabilities, infrastructure and brand equity so as to expand into new formats, channels and markets....
Statement re McCormick & Company, Inc.announcement (ISE - The Irish Stock Exchange plc)
Edit Public Technologies 13 Apr 2016
Premier Foods has a valuable portfolio of market leading brands, extensive distribution across ... Additionally the Company plans to accelerate its growth by executing its recently announced new strategic initiatives to leverage the Company's existing capabilities, infrastructure and brand equity so as to expand into new formats, channels and markets....
Chaowei Power 2015 Revenue Amounted to Approximately RMB18.87Billion - Continues to rank tops in market Leads the industry to fulfil responsibility to the environment (Chaowei Power Holdings Limited)
Edit Public Technologies 13 Apr 2016
Build a sales and production network and enhance branding ... In 2015, the Group has allocated considerable resources in promoting "CHILWEE" brand outlets and has continued its engagement with international movie star Mr ... In addition, the Group has continuously enhanced its brand image and has increased its brand equity to ultimately gain greater recognition for the "CHILWEE" brand in the PRC....
11 April 2016 - Safestay FY Results 2015 (Safestay plc)
Edit Public Technologies 12 Apr 2016
We expect increasing activity on the website as brand momentum grows with more direct bookings and greater customer touch-points and increased contracted group bookings ... These tools will allow Safestay to consolidate processes across the hostels, unlocking further revenue potential and the ability to reduce the cost of acquisition by building the brand equity and increasing the proportion of direct business....
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