Social Media Marketing:
The Holy Trinity of Social Media Marketing, Twitter,
Facebook, and Your Blog:
In just a few short years, the landscape of marketing has been turned upside down.
Look at
Pepsi Cola.
For the first time in 23 years, Pepsi Cola ditched their
2009 Super Bowl advertising campaign and chose to put away over $20 million into social media marketing.
Were they crazy? or were they simply looking at the staggering growth of
Social media?
Facebook has over
500 million active users who spend over 700 billion minutes per month on their site.
In May
2010, Twitter reached nearly 2 billion tweets per month
.
In the U.S. time spent participating in social networks and reading blogs increased 210% year-over-year.
Knowing this, companies like Pepsi have unveiled the secret to Social Media Marketing.
The Holy Trinity of Social Media Marketing: Blog, Twitter, Facebook Fan
Page.
A successful social media campaign consists of three things:
A Blog, Twitter, and a Facebook
Business Fan Page.
Why a Blog?
Interaction and
Engagement: A blog is a great way to interact with your followers. Your readers are able to comment on your posts and pages giving you feedback and asking you questions. You can comment and answer them back.
Search Engines Love Them:
Search engines love blogs, especially when they are updated often with relevant, keyword rich content.
The
Golden Email
List:
Last but not least is the ability for you to build an email list of loyal followers. This is perhaps one of the biggest advantages of having a blog - to encourage readers to opt-in to your email list. when you have an email list, at any time you can immediately send your readers promotions, new content or information, grand openings, notice of close out sales, notice of upcoming events or seminars
... you name it, the possibilities are endless.
Why Twitter?
Twitter is the second part of our
Holy Trinity of building a presence on the web. Twitter is a free service that allows anyone to say almost anything in
140 characters or less. This kind of posting is sometimes called micro-blogging. It is projected that Twitter will have 26 million users by the end of 2010. That's over five times the number of users in 2008, which was 6 million users. That amount of growth is difficult to ignore.
Announcing in
Real Time: Twitter gives you the biggest real-time audience. In
April 2010 Twitter was receiving
180 million unique visitors a month.
In September 2010, Twitter was seeing 90 million tweets per day. When you tweet something on Twitter, the number of people who may potentially see your
Tweet is staggering.
Networking: Twitter is an excellent way to network with others in your industry, or others who share your views.
Feedback and
Quality Control: If you have a popular brand or product, Twitter is an excellent way to get real time feedback. You can instantly read what people are saying to each other about your service or brand.
Knowledge and Trends: Twitter can give you a steady stream of content, ideas, links and other resources about your industry. It is an excellent way to spot trends. And, it is a powerful way to see what your competition is up to.
Why a Facebook Business Fan page?
The third part of our trinity is the Facebook Business Fan page. More and more users are becoming accustomed to, and even expecting a business or brand to have Facebook Fan page. The growth is staggering.
Starbucks, for example, had 11,204,
005 fans as of 7/28/2010. This jumped up 16.04% to 13,
000,758 by 8/30/2010. That is close to 2,000,000 new fans in just one month.
Provides a base for your business on the internet: With a Facebook fan page you have the opportunity to provide more information to prospects as well as customers about the products and services that you offer. You can add videos, status updates, audio and more.
Gives you the ability to build a loyal following: Facebook is all about the community, engagement and interaction. When a person 'Likes' your page, they become a fan. As your fan base increases you gain what is called '
Social Proof' that your service, product, brand, or celebrity is desirable. When a page has a lot of followers, new prospects are more likely to assume that what you are offering is good and will want to be a part of it.
Engagement: A Facebook fan page provides an inexpensive channel of communication between you and your customers. Your Facebook fan page is a place where customers can write on your
Facebook wall, ask and answer questions, and interact with you and each other.
Facebook business pages drive traffic to an increase the search engine ranking of your main website: You want to link your Facebook fan page to your website. Getting even a small fraction of Facebook's huge amount of traffic to your website could significantly improve the amount of qualified traffic on your site.
Google is now indexing Facebook fan pages increasing your search engine exposure.
- published: 13 Apr 2016
- views: 5