The Next Generation of
Media Ratings and Demographics
Learn about the next generation of media ratings and demographics in the video archive of this fantastic
NATAS event that took place on Wednesday,
October 22, 2014 at
Oregon Public Broadcasting.
Online Moderator:
Cynthia Zeiden,
National Program Chair,
National Academy of
Television Arts & Sciences
Panel Moderator:
Steve Walsh,
Executive Vice President of Local
Market Television, Rentrak (Moderator)
Steve Walsh has spent his entire career pushing the envelope in audience measurement research.
He says his mission at Rentrak is to put this knowledge to work transforming the local audience measurement ecosystem to provide a better understanding of the viewing behavior of real consumers, and how that aligns with the products they purchase.
In his role as Executive Vice President of Local Market Television,
Steve works closely with
TV station owners as well as management, sales and research teams to demonstrate how Rentrak can provide a cross-platform audience measurement solution unlike any other.
Steve brings more than 20 years of proven strategic sales and sales management experience to his role at Rentrak. Prior to Rentrak, he held key sales leadership positions at research industry startups and current standard-bearers like
Integrated Media Measurement,
Inc. (
IMMI), Experian
Research Services,
IAG Research,
TNS Media Intelligence and
Nielsen Media Research. He is a member of the
Television Bureau of Advertising (
TVB), the
Advertising Research Foundation
(
ARF) and the
Radio & Television
Research Council (RTRC), and a frequent speaker at prestigious universities nationwide.
Panelists:
Scott Thompson,
President,
MBT Marketing Communications
Scott is an expert in
Customer and market research, retail marketing, media strategy, and franchise marketing and advertising. Scott’s career in the marketing and advertising industry spans 30 years. He has worked for advertisers, media companies and presently is co-owner of a Portland-based advertising agency. Scott’s work includes international, national and regional brands including:
Dairy Queen,
Intel, Lenovo, Clorox,
C&H; Sugar,
Fred Meyer,
Smith’s,
QFC,
Kroger,
GI Joe’s,
Fisher Broadcasting,
Clear Channel Radio,
CAR Auto Group and Tire
Factory. Scott has been a
Partner at MBT since 2004 and
Managing Partner since
2006.
Scott holds a
B.S. in Journalism from the
University of Oregon.
John Tamerlano President/GM
KATU TV
John Tamerlano is Vice-President and
General Manager of
KATU-TV ABC and KUNP-TV Univision in
Portland, Oregon. He is originally from
Cleveland, OH and attended
Bowling Green State University. John began his television career in
1979, as a
Sales Account Executive, with
WPGH-TV in
Pittsburgh, PA. He was named Local Sales Manager there in
1980. In
1984, as
General Sales Manager, he helped launch, new station,
WRGT-TV in
Dayton, Ohio. John returned to
Cleveland, in 1984, where he was the General Sales Manager for the ABC
Scripps Howard station and the
NBC Gannett Television station. John was recruited to
Portland, OR, in
1999 be Lee
Enterprise’s
CBS affiliate,
KOIN-TV, to be their
Director of Sales and Research. He also oversaw the local sales efforts for their sister stations.
Tiffani Lupenski
News Director KATU TV
Tiffani Lupenski has been the News Director at KATU in Portland, Oregon since
August 2012 after having joined the station as the
Assistant News Director in
2010. Her career began in radio in her hometown of
San Antonio more than 20 years ago. Since then, she’s held reporting, producing and news management positions in seven markets across the country including
Atlanta,
Denver, and
Seattle. Tiffani is a multiple
Emmy® award-winner and has also been honored with two
Edward R. Murrow awards for her work as a journalist.
- published: 10 Jan 2016
- views: 105