Media Matters for America (MMfA) is a politically progressive media watchdog group that says it is "dedicated to comprehensively monitoring, analyzing, and correcting conservative misinformation in the U.S. media". Set up as a tax-exempt, nonprofit organization, MMfA was founded in 2004 by journalist and author David Brock.Eric E. Burns served as MMfA's president until 2011.

Media Matters for America defines "conservative misinformation" as "news or commentary presented in the media that is not accurate, reliable, or credible and that forwards the conservative agenda".

Media Matters analyzes the dominant American news sources including NBC, ABC, CBS, PBS, CNN, MSNBC, CNBC, and Fox News Channel. Its techniques include content analysis, fact checking, monitoring, and comparison of quotes or presentations from media figures to primary documents such as Pentagon or Government Accountability Office reports.

On February 14, 2006, the organization released a study of the guest appearances on ABC's This Week, CBS' Face the Nation, and NBC's Meet the Press from 1997 through 2005. This study examined over 7,000 guests as either Democrat, Republican, conservative, progressive, or neutral. Media Matters stated: "The conclusion is clear: Republicans and conservatives have been offered more opportunities to appear on the Sunday shows—in some cases, dramatically so."The American Spectator criticized the study's characterization of commentators such as Dan Rather as "neutral".

Donald John Trump, Sr. (born June 14, 1946) is an American business magnate, television personality and author. He is the chairman and president of The Trump Organization and the founder of Trump Entertainment Resorts. Trump's extravagant lifestyle, outspoken manner and role on the NBC reality show The Apprentice have made him a well-known celebrity who was No. 17 on the 2011 Forbes Celebrity 100 list. He is well-known as a real-estate developer who amassed vast hotel, casino, and other real-estate properties, in the New York City area and around the world.

Trump is the son of Fred Trump, a wealthy New York City real-estate developer. He worked for his father's firm, Elizabeth Trump & Son, while attending the Wharton School of the University of Pennsylvania, and in 1968 officially joined the company. He was given control of the company in 1971 and renamed it The Trump Organization.

In 2010, Trump expressed an interest in becoming a candidate for President of the United States in the 2012 election. In May 2011, he announced he would not be a candidate, but a few weeks later he said he had not completely ruled out the possibility. In December 2011, Trump was suggested as a possible Vice Presidential selection by Michele Bachmann. Bachmann has since suspended her presidential campaign.

Sarah Louise Palin ⁱ/ˈpeɪlɨn/ (née Heath; born February 11, 1964) is an American politician, commentator and author. As the Republican Party nominee for Vice President in the 2008 presidential election, she was the first Alaskan on the national ticket of a major party and first Republican woman nominated for the vice presidency. Her book Going Rogue has sold more than two million copies. Since January 2010, she has provided political commentary for Fox News, and hosted a television show, Sarah Palin's Alaska. Five million viewers tuned in for the first episode, a record for The Learning Channel.

She was elected to Wasilla City Council in 1992 and became mayor of Wasilla in 1996. In 2003, after an unsuccessful run for lieutenant governor, she was appointed Chairman of the Alaska Oil and Gas Conservation Commission, responsible for overseeing the state's oil and gas fields for safety and efficiency. The youngest person and first woman to be elected Governor of Alaska, Palin held the office from December 2006 until her resignation in July 2009. She has since endorsed and campaigned for the Tea Party movement, as well as several candidates in the 2010 midterm elections. From the time of her Vice Presidential nomination in 2008, Palin was considered a potential candidate for the 2012 presidential election until she announced in October 2011 that she would not run.