Last month we launched our new premier
destination, Yahoo Esports, bringing fans
around the world coverage across their favorite competitive video games and
events, coupled with a comprehensive product experience. Today, we’re building
on this experience by launching our first app for Yahoo Esports on Android devices.
The Yahoo Esports Android app will bring you
many of the great things we have on the web to your mobile device. Esports fans will be able to use the schedule to find upcoming matches and set reminders,
easily see live stats on our match pages, watch live or past games, and much
more.
And of course, you’ll be able to catch our awesome editorial team including Andrea Rene, Travis Gafford,
Taylor Cocke, Dylan Walker and Michael Martin as they cover esports from
every angle.
This
is just the beginning for Yahoo Esports going mobile. Stay tuned for much more to come including
our iOS launch not too far down the road.
Now that you can manage multiple mailboxes from the Yahoo Mail app, we want to empower you to send compelling and creative emails from any of your email addresses. Thanks to new access to files from Google Drive and Dropbox, as well as GIFs from Tumblr, you can quickly send your spring break photos, that important presentation, or that GIF that so perfectly describes your excitement.
A GIF is Worth a Thousand Words
Not sure what to say? Send a quick GIF! When composing an email in the Yahoo Mail app, you can choose from the top-trending animated GIFs around the world, courtesy of Tumblr. We not only display the most popular GIFs of the moment, but you can also select from categories including Love, LOL, Cute, Cheers, Fail, Happy, or search for the perfect GIF. Tap on the GIF or GIFs you like and they will be added into your email.
Access to Your Cloud Storage on the Go
The first time you tap on the cloud icon in compose, you’ll be asked to connect to your Google Drive or Dropbox account. With instant access to all of your files in the cloud, you’ll now be able to browse through recent files or search for a specific file directly from your email. We’ll surface items based on title or file contents to help you find what you’re looking for before you hit send!
Additional Updates:
Preview large files instantly: On iPhone and iPad, you can preview an attachment without downloading it first to your mobile phone.
Delete drafts right away: On Android, if you cancel an email you’re composing, there’s a new option to delete a draft permanently.
Stay informed with Android home screen widgets: On Android, three home screen widgets offer dynamically updated information about your inbox. They include a preview of your inbox, a badged icon, and a helpful shortcut to the compose screen.
Try these latest updates to the Yahoo Mail app for iOS (4.3) and Android (5.4) rolling out today. Don’t forget to share your feedback. Just go to Settings and tap “Send Feedback.”
Today, Yahoo is
thrilled to host thousands of developers at our third Mobile Developer
Conference, where we will take a look at the ever-evolving mobile landscape,
talk to developers about building their businesses and share updates on the
Yahoo Mobile Developer Suite.
Yahoo is grounded
in data and analytics. Today, we’re sharing learnings from our proprietary
insights and research, which includes state-of-the-industry reports for mobile
and native advertising. Notable insights:
Yahoo now supports 250,000 developers,
reaching more than 800,000 apps across more than 2 billion devices with 10
billion sessions every day.
Last year was another groundbreaking period of the mobile revolution.
Overall app usage grew by 58%. That said, the industry is now experiencing the
seven-year-itch, hardware hasn’t iterated or changed in several years, so the
next wave of innovation is poised to be driven by software.
In just one year, Yahoo’s native ad
business has grown from zero to a one trillion ad-request run rate. From that,
Yahoo is able to extrapolate what type of native ads perform best, where
developers should place ads and what advertiser segments see the highest
performance rates in specific app categories.
Throughout the
morning, we will also announce updates to the Yahoo Mobile Developer Suite that
developers will use to analyze their data, vital to growing their apps and
building their businesses. Yahoo is debuting the following updates:
The All New Flurry: The new,
redesigned Flurry provides a faster and more intuitive way to analyze data.
Current customers can opt-in and gradually transition to the new platform over
the next couple months.
The Flurry App: The Flurry app takes all the
functionality of the newly redesigned Flurry dashboard to be accessed, anytime,
anyplace, anywhere. The app is free and available now on iOS and Android.
tvOS Analytics Support: As tvOS captures
more and more consumer time, developers can now leverage Flurry’s leading
analytics to analyze, advertise, monetize and enhance their tvOS apps.
Direct Ad Serving: The new Flurry
dashboard now allows developers to tackle ad inventory and build stronger
relationships with their advertisers by directly managing the trafficking,
targeting and tracking of ad campaigns.
You can join in
on the action by sharing your ideas with @yahooinc and @flurrymobile. Be sure
to use #mobileyodel for event-related tweets!
The Yahoo Mobile Developer Conference is headed back to the West Coast! February 18 is a date you won’t want to miss.
After successful conferences last year in San Francisco and New York, we’re thrilled to bring you a fresh lineup of content and speakers.
This winter’s conference will take place at The Masonic in San Francisco, with a content-rich agenda featuring presentations and fireside chats with Yahoo’s Simon Khalaf, SVP of Publisher Products and some of Yahoo’s best and brightest. Additionally, developers will hear from some of the most talented leaders in the industry on some of the most pressing topics facing the developer community, including mobile monetization and user acquisition. The event will also offer an inside look at what’s new from the Yahoo Mobile Developer Suite.
For more information, updates on the agenda and speakers, and to request an invitation, please check the official event Tumblr. We’re looking forward to seeing you there!
Seven years into the mobile revolution, I’m excited to host hundreds of developers at the Yahoo Mobile Developer Conference at the Marriott Marquis in New York. Today, I’m taking the stage with my amazing colleagues Lisa Utzschneider, Yahoo’s Chief Revenue Officer, and Tumblr CEO David Karp along with our invaluable partners and clients to take a look at the evolving mobile landscape, talk to developers about building their businesses and share updates to the Yahoo Mobile Developer Suite.
For more on my portion of the morning where I discuss the growth and evolution of the mobile industry and app categories, check out my Tumblr post here.
As the world of mobile app usage changes, so do developers’ needs. At today’s conference, Yahoo announced updates to the Yahoo Mobile Developer Suite developers use to analyze, advertise, monetize and enhance their apps and build their businesses as the industry evolves. Today we’re discussing the following updates, and more, with the New York City developer community:
Tumblr In-App Sharing: Developers can now let users share their creations with their Tumblr followers with one click. When a Tumblr user who doesn’t have the app sees the post, the ability to download the app will be a seamless part of their experience. App developers will also be able to see engagement on content shared by their users, such as how many times it has been reblogged, clicked on or liked. Today David Karp is sitting down with our launch partner, PicsArt, to talk about the initial success they’ve seen using Tumblr In-App Sharing.
Real-Time Metrics: Updating automatically every 15 seconds, developers can have instant insight into real-time app activity, completely for free through Flurry Analytics. Real-time Metrics will work at any scale, whether a developer has a hundred, a thousand, or a billion users.
Native Video Ads for Publishers: Yahoo can now help developers integrate an advertising solution into their app that is designed to increase monetization by combining native, the best performing ad format, with video, the best performing ad content.
There are a few more updates we’ll be sharing and then later in the day, after all the presentations and breakout sessions, we’ll be announcing the winners from yesterday’s Hackathon! There were so many great hacks, I’m so impressed with what was developed, and can’t wait to see which teams come out on top!
If you want to tune in, the conference is being live streamed here. You can also join in on the action by sharing your ideas with @yahoo and @flurrymobile, and be sure to use #mobileyodel for event-related tweets!
The first ever Yahoo Mobile Developer Conference (YMDC) kicked off in San Francisco this morning with more than a thousand mobile developers in attendance. We are sharing a lot of great content alongside our partners and clients, and our main event is the launch of a new suite of products that makes it easier for mobile developers to analyze, monetize, advertise and enhance their apps. These solutions are the powerful combination of technology and data from Yahoo, Flurry (which joined the Yahoo family in August of 2014) and BrightRoll (which Yahoo acquired in December of 2014).
Flurry has a deep understanding of the mobile developer’s needs and the mobile ecosystem, and Yahoo is a place with an enormous audience across devices and sophisticated technology. Since our investment in Flurry, we have been hard at work integrating the best of both companies, and now BrightRoll, to create comprehensive suite of solutions for developers.
Today it gives me great pride to officially announce the new Yahoo Mobile Developer Suite, built on five products to help developers, measure, advertise, monetize and enhance their apps. Those five products are: Flurry Analytics with Explorer, Flurry Pulse, Yahoo App Publishing, Yahoo Search in Apps, and Yahoo App Marketing. You can get started right now by going to developer.yahoo.com.
Flurry Analytics Explorer - An update on the Flurry Analytics developers have come to know and love, developers can now answer even more complex questions with Explorer, an easy-to-use data exploration interface that returns insights in seconds. No need to write code, build queries, wait for calculations, or implement a new SDK.
Flurry Pulse - Flurry Pulse makes it easy for developers to share app signals with partners using their existing Flurry SDK implementations and the click of a button. Pulse can help limit SDK proliferation and additional engineering work, by pushing signals from your app to your partners of choice.
Yahoo App Publishing - With the same tools that we use to successfully monetize our own apps, developers can now monetize their apps with high-quality native, video and display ads using the combined capabilities of Yahoo Gemini, BrightRoll and Flurry. This combination offers developers the most engaging, seamless, beautiful advertising experience for users and the most effective advertising formats to monetize their apps.
Yahoo Search in Apps - This offering makes it easy for developers to integrate Yahoo Search directly into their apps. This enhances the user experience by allowing users to search the web from within the app, and can create an additional monetization channel for developers.
Yahoo App Marketing - With the power of Yahoo Gemini, one of the fastest growing native and mobile search marketplaces, developers can efficiently acquire new users, grow engagement and track results. Developers can buy targeted native and video advertising across Yahoo’s network of premium content, Tumblr and thousands of mobile apps. Through Yahoo App Marketing, developers can use just one platform to gain exposure to an enormous audience of highly engaged and active users across desktop, mobile and social.
Mobile developers can get started with these new tools that combine the data and technology of Yahoo, Flurry and BrightRoll today by visiting developer.yahoo.com.
Today we’ve rolled out Search to Aviate users around the world. No need to open a new window, because Aviate shows your Apps, Contacts and Web Search results right on your homescreen.
Search on Aviate is available in over 70 markets where Yahoo Search is available. Users on Android 4.0+…
According to Nielsen, Super Bowl XLIX was the most-watched television event in U.S. history, with an average 114.4 million viewers. Households all over the country had their TVs tuned to the game, and their smartphones in their hands.
As we’ve done in years past, Flurry from Yahoo examined app usage activity during the big game. While the battle between the New England Patriots and the Seattle Seahawks for the Lombardi trophy was a nail-biter to the very end, the clear winner of viewer attention was Katy Perry and her half time extravaganza. When it came to the ad bowl, the Budweiser puppy made us sit up and put down our phones more than any other Super Bowl ad. In this report we examine second-by-second how what was happening on our TVs impacted what we do with the screens in our hands.
Millions of people woke up and unwrapped a shiny new device under the Christmas tree. As we have done in yearspast, Flurry examined these new device activations to understand what types of devices consumers are exchanging for the holidays, and what types of apps their putting on them. Since the beginning of the mobile revolution, Christmas Day has seen the highest number of new device activations and app installs each year, and 2014 was no exception. Flurry examined data from the more than 600,000 apps we track to understand what was under the Christmas tree and which apps we downloaded as soon as the wrapping paper was taken off.
Lately, some have claimed that the rate of app downloads is decelerating and the app market is reaching a saturation point. But Flurry Analytics research found something different.
Starting today, U.S. advertisers with managed accounts can now use Yahoo Gemini to promote their apps across the Yahoo network. Gemini app install ads reach more than 550 million monthly mobile users on Yahoo and beyond by appearing on Yahoo mobile web sites; Tumblr; Yahoo apps such as Yahoo News Digest, Yahoo Weather, Yahoo Sports and Yahoo Finance; as well as premium content sites through Yahoo Recommends.
It can be hard to set your app apart from the millions of other apps available today. Yahoo Gemini combines the power of high quality content, audience targeting and native ads to help ensure your app stands out among the rest. Whether you’re a big retailer trying to get consumers to use your branded app, or you’re a developer looking to reach new users for your game, Yahoo Gemini app install ads are an easy-to-use solution for promoting apps. On one simple, user-friendly UI, advertisers can use Yahoo Gemini to easily set up, manage and monitor app install campaigns.
With app install ads available through Yahoo Gemini, in addition to the Flurry mobile app analytics suite, Yahoo now supplies brands and developers with many of the tools they need to help make their apps successful, including targeted user acquisition and best-in-class insights and measurement.
One of our first advertisers, SeatGeek, the web’s largest event ticket search engine, used Yahoo Gemini app install ads as a cost-efficient way to drive app installs and saw Yahoo users making significant in-app purchases. “Post-campaign analysis revealed Yahoo users download the app and make big purchases - transactions per users are higher than average from Yahoo user traffic,” said Matt Clunan, SeatGeek Marketing Analyst.
For more information about how you can promote your app with Yahoo Gemini, visit the Yahoo Advertising Blog.
I’m thrilled to announce The Yahoo Mobile Developer Conference will take place February 19th, 2015 in San Francisco!
At the conference, Flurry from Yahoo will share what’s next in mobile developer tools.
Today, Americans spend more time on their smartphones than watching TV- making the mobile experience, and the job of mobile developers, more important than ever. Join us as we announce a suite of tools that will help mobile developers better understand their users and improve, grow and monetize their apps.
The conference will include speakers from Yahoo, app developers and Yahoo’s VP of Flurry products, Simon Khalaf’s State of Mobile address. Breakout sessions will help developers solve some of the biggest issues they’re facing in today’s crowded app market.
For more information, updates on the agenda and speakers, and to request an invitation, please check the official event Tumblr here: http://yahoomobiledevcon.tumblr.com/
We couldn’t be more excited! We hope you’ll join us! More to come!
Some entertainers, like Michael Jackson, become worldwide stars. Others, like Psy of Gangnam Style, capture the world’s attention for 15 minutes. And others stop at the border, never attaining international fame. With games, the same is true. What makes one gaming title spread like wildfire beyond its country of origin to become an international juggernaut, while another is only a local hit? In today’s report, we investigate.
Gaming is the Global Pastime
In this study, we dove deep into global gaming activity to understand which types of games cross borders, and which tend to stay local. For the purpose of this report, we restricted the consideration set to Android devices only, due to its larger market share internationally.
Gaming is truly a global pastime, and Flurry’s data proves it. The chart above displays the average daily time spent in all gaming categories. Globally, gamers are averaging 37 minutes a day playing games. The US leads the pack with nearly 51.8 minutes a day, followed by another leading industrial powerhouse, Germany, with 47.1 minutes. China rounds out the top 10 with 28.6 minutes. It’s a testament to mobile’s global reach that half of the top 10 countries are outside the West. It’s this reach that makes gaming the lingua franca of the modern world.
Take a look at our full report over on the Flurry blog.
